Testing Your Ideas Before Execution a Must for Success!

   11-27-2014

The mobile space these days is one that's incredibly competitive, especially from the stand point of those who create mobile apps commercially. Be it freelancers or even top app development companies, you can't just rely on a chance enounter with luck and put out stuff like Flappy Bird and hope that it becomes a run away success. You need to be able to come up with ideas that are not only interesting on a more than average level, but also innovative so that people are attracted for the long term and actually care to check out your call to action or check out the ads. The focus here to be relevant to your audience, and create some kind of relationship through your products and services. 
 
But how can anyone do that? Where do they start? Well, the answers to these questions can end up being pretty complex if you don't have a definite process of collecting and filter out data that is unwanted, which can in turn cause you to not develop a proper plan. And it is common knowledge how proceeding without a plan can wreck havoc to your business longetivity. This is where testing comes up as the saviour of the day. Many people, especially those that are just starting our in the field and do not have ample experience with things believe that testing belongs to the app development world, where apps need to go through various test scenarios to make sure the end product is seamless, at least up to a certain permissible level and will perform well and to the satisfaction of the users.
 
The truth though, is that it is really important that as a business owner and as someone that's spearheading the app development process, you take informed decisions that will reduce risks for your business. Especially, as one of the top app development companies out there, you can't afford to lose prescious time that could've instead be utilized for some other project. There are numerous testing methods that are available that you can employ to test out what really works for you, but the one that's pretty prevalent as well easily performed is of course, A/B testing. This method of testing involves you choosing a criteria that you want to test about, say a particular home screen design for your app and letting two groups of people test it out. 
 
The group can be chosen and divided randomly, what needs to be done next is compare the results, the group with the most amount of conversion is the design that you should keep in the final version of you app. As mentioned before this process is relatively simple to understand and the resulting information is easier to compare and implement or check. And what's more, you have a black and white version of what really works and what flat out doesn't. What this does is save you a whole lot of time and resources trying to figure out through complex numbers, the answers to a what-if scenario.

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