The pandemic-driven online shopping boom caught most businesses off guard. With an unprecedented shift in the market, B2B and B2C eCommerce operators alike are ramping up operations. Many businesses are choosing Magento eCommerce or best web development companies due to functional superiority. The latest version of the eCommerce platform, Magento 2, is designed to offer seamless performance, flexibility, and security. In this post, we will discuss the most striking benefits of choosing Magento 2 for your online commerce.
Key Benefits of Magento 2
Magento 2 offers advanced eCommerce features that help you stand out in the crowded eCommerce space. It also resolves some issues encountered in Magento 1. With capabilities ranging from superior performance to mobile-friendly design, Magento 2 could turn your business around.
Fast and frictionless performance
Magento 2 is around 20% faster than Magento 1. Users get a completely immersive online shopping experience that further boost engagement. It has a full-page caching. This enables pages to load faster. Magento 2 can also better handle multiple catalog pages without slowing down. This means you can seamlessly scale up the online store as your business grows.
Performance is particularly important when you are establishing an eCommerce business from the ground up. Even for well-entrenched online retailers, it’s important to improve the customer experience as market dynamics change.
Better customization and admin interface
Every online business has a unique set of requirements. That's why customization is so critical to eCommerce. Magento 2 enables you to develop an online store according to your specific business needs. Online store owners also get access to a wide range of extensions to enhance operations. You can hire Magento developers and build an online store according to your specific needs.
Besides, Magento 2 offers a clean admin interface with a user-friendly experience. The best part, you don’t have to be tech-savvy to run a Magento 2 eCommerce store. The interface is designed in a way that non-technical users can easily manage it.
Seamless checkout and payment processing
Magento 2 offers a more streamlined checkout. It offers a simple 2-step checkout and instant purchase. You can offer customers a faster checkout process by saving their payment credentials. Customers can also save their shipping information and other details for faster checkout. By reducing the time and steps required for checkout, you can significantly increase conversions.
With Magento 1, you had to customize the checkout process to ensure a seamless experience. But with Magento 2, you don’t have to do anything. The checkout process is by default optimized for the best user experiences.
Mobile-friendly shopping experience
More and more customers are shopping online using a mobile device. Having a mobile-responsive website is, therefore, more critical than ever. While Magento 1 failed to deliver optimal mobile-friendly experiences, Magento 2 resolves that. Besides, Magento 2 features the Progressive Web Application Studio that further enhances the experience on mobile devices.
Magento 2 comes with responsively designed themes and mobile-friendly checkout, among other features. All these features together improve the overall look and feel of your online store on smartphones.
Future-ready online business
Magento 2 uses the most advanced eCommerce development technologies. It relies on web and software development technologies like LAMP stack – Linux, Apache/Nginx, MySQL, and PHP that enables a Magento 2 development company to build a flawless solution. Using these technologies are incredibly important due to the ever-growing expectations of online shoppers. Newly integrated features of Magento 2 like the PWA Studio are designed for the future of eCommerce. Besides, the core capabilities of the platform such as scalability, flexibility, and security make your online store ready for a dynamic market.
Wrapping up
If you consider all these above-noted benefits, it becomes evident why Magento 2 is the right platform for your eCommerce. If you are using Magento 1, the migration processes will mainly involve changing database structure, themes, and developing a new API, among other things. The best way to do all these is to hire Magento 2 developers from a reliable company.
The boost in eCommerce induced by the coronavirus is likely to stay here. So, if you want to capitalize on a growing online marketplace, give a robust foundation to your eCommerce. Magento 2 offers all the capabilities required for operating in a high-demand market.
Mayank Sharma is a Sr. Software Developer at Magento India, a Magento 2 development company. He writes regularly on everything eCommerce, especially on technologies that are reshaping the world of digital commerce. Besides eCommerce, he also loves to explore the world of emerging tech like IoT, blockchain, and AR/VR.
