Why Staying Small and Lean Helps Top App Development Companies
This century is really the century of decentralization, meaning many companies that were previously large and top heavy have trimmed the fat to become small and lean organizations. This is true for top app development companies as well. Why is it preferable to stay small and lean then?
Basically a small and lean organization is one that has lower costs than a top heavy and bulky organization. You won’t have to pay for employees that don’t do much anyway plus you can always just outsource certain tasks to specialists so that you don’t pay big wages. By saving money, you can devote your surplus capital into other necessities such as purchasing more advanced and newer computers.
Another benefit of staying small and lean is that you get to pick the core employees that will be working on your team. You can even maximize the size of your team by picking employees who have more than one app development specialization. By doubling up the work per employee, you can bring in more projects and set a full timetable so that no day is left unproductive. Your main task then is to schedule the onset and output per project so that it is orderly and clients are not left waiting indefinitely.
Small and lean app development companies have more freedom to react to changes in the project. It is also easier to find work for a small company because you can market your team proficiencies for both small projects and large projects. That is why top app development companies are also going small, flat and lean – they want to make work more manageable for a faster turnaround time. If you have an app development company, aim to make it small, flat and lean for best results.
Of course, this doesn’t mean you should go totally flat in the organizational hierarchy. Rather, you should limit the hierarchy to the employees who do the programming and to the team leader whose main task is to monitor the progress of his team and provide solutions when conflict arises in the middle of the project. This is a very good way of staying organized without having to pay bureaucrats who don’t seem to do much within the organization anyway.
What about the marketing? Well, you definitely need a marketing specialist who will be responsible for bringing in new clients. You can consider this marketing specialist (or specialists if you need more than one) to be somewhat of a consultant rather than employee. You can pay your marketing specialist a commission per project he brings in, rather than daily wages, so that the marketer’s job is contingent on bringing in new work. It is up to you whether you will let the marketing specialist work with your programmers but if there is already a team leader per project it makes more sense to let team leaders coordinate with the marketing department at the start, during updating, and at the end of each project just to keep things organized.Back