The ecommerce websites are those modern day technical ventures that everybody wants to take a hold of. But apart from building those user-friendly websites or landing them onto an app, is there anything else to take care of?
Yes! Indeed it is, and it’s none other than the content itself, the content you are reading just now, the content you go day in and out, the content you look for just after entering into an ecommerce website. So, it won’t be wrong to say that, “content is here, content is there, content is everywhere.” Even Bill Gates has emphasized long ago in 1996 by publishing an essay that itself declared “Content is King”.
So, the new marketplace we are witnessing in this technological age is because of Internet and the same internet caters the content not only in the form of words but also in the form of images, videos, infographics and much more. These all rising trends have given birth to a term called as “content marketing”.
Before we precede in our discussion of CMS platforms, let’s have a glance on some quick facts that have a say on the growing demand of content in ecommerce, so, as per a research from content marketing institute;
- Content is the road for half of the marketers to reach their potential customers.
- 72% of the businesses agree on the fact that content marketing boosts customer engagement.
- 64% of businesses are still in a search for ways to enhance their business by creating an effective content strategy.
So, it is clear from the above stats that how vital content is for your business. But not only having a proper content strategy will sail you through but along with that proper management and optimization play an important role.
Hence, at this place, in all the scenarios, here comes the role of CMS technology or what you can also call as modern printing press. So, what is CMS and how embedding CMS software with your ecommerce website will provide an edge to your business?
What is CMS or Content Management System?
So, by heading acronym must be clear to you and generally that would have made a rough outline of the three terms we have been speaking of since beginning. But to make the picture clear, we elaborate the term: CMS in general is a software application that is designed to manage, create and modify the digital content.
Now, if we enlarge our scope of discussion to ecommerce websites, than it forms a vital part in managing the content and handling the marketing part of ecommerce website.
Since, the last decade has witnessed a large traction of users to the ecommerce websites that makes it a central point of our discussion. Now, all that said, there mustn’t be any one CMS to manage the ecommerce website. Well, that’s absolutely correct that we are living in a digital era where we are served with multiple options for one particular thing. Similar is the true for CMS. But not to worry about, we at Topappdevelopmentcompanies, present before you the top 5 trending and most useful CMS platforms to suit your ecommerce needs.
So, here we go with the list of top 5 CMS platforms that you can embed with your ecommerce website:
1. Woo-Commerce
It is an open-source ecommerce plugin for WordPress. It was launched on 27th Sept 2011 and the reason for its widespread popularity is its simplicity to install and customize. As there are many online merchants who use WordPress, so it is designed to fulfill the needs of those from small scale to large scale online merchants.
The Woo-Commerce can be seen as a best fit for the ecommerce platforms as it has over 39 million downloads as a plugin and comprises of approximately 4% of top HTML pages. In 2019, it has captured the 22% of the total 1 million websites that use ecommerce.
2. Magento
It is also an open-source e-commerce platform which is written in PHP. This is built on an open-source, object oriented web application framework that is implemented in PHP 7 called as the Zend Framework.
If we go by stats than, more than 100,000 online stores are supported by Magento platform, and it has been downloaded over 2.5 million times resulting to $155 billion capital share of goods to marketed through Magento-based ecommerce systems in 2019. In terms of percentage, for about 30% of the total market share was occupied by the Magento.
So, Magento is a great option for any user who wants to create an online store to start buying and selling of goods online.
3. Shopify
Shopify is an ecommerce platform, on which you can sell you products online. It offers retailers a variety of services such as payments, marketing, shipping and customer engagement tools. Its global merchandise volume exceeded $41.1 billion in 2018.
Any retailer or user can easily create or customize an online store and need not worry about maintenance or upgradation as everything is hosted on cloud and it gives the retailer the flexibility to manage and run his business even from a remote location.
4. Big Commerce
Big Commerce is also an online store builder that can be used to host your online store. It gives authority in the hands of retailer or user to manage everything by himself such as adding products, uploading photos, processing of orders, creating pages, discount coupons, and much more. It also features a drag and drop option by which you can also design your store as per your preferences.
It incorporates in itself a wide variety of sectors that ranges from fashion, electronics, and healthcare to wearables or ornaments. It can also be incorporated with the various existing websites such as eBay, Shopzilla etc.
5. Open Cart
This open-source, completely free ecommerce platform is one of the oldest and the leading ecommerce platforms in our list. It is built on PHP, having MySQL database and some of HTML based components. It provides support in various languages and according to stats of 2016, 342,000 websites were running on Open Cart. Addition of further extensions and there customization is easier as compared to other counterparts and these extensions unlike others tend to impart the necessary functionalities to the ecommerce website.
The pricing is one of its highlighting feature because of which it has gain an exponential success in a very less time period. As it is available freely to download and use, it provides a basic website that is absolutely free to run and use for retailers. But to add-on some more features to it, more extensions and add-ons are also available for purchase.
The Key Takeaway
Well, all that said about the content management system to aid your ecommerce websites. So, if you are thinking to push your ecommerce business and scale it to new heights, you can go for the platform that best suits your needs and fulfills your requirement of CMS.
But for those of you still in dilemma and are no able to decide which one to choose from the above list of top five, or if your mind is occupied with other plethora of options available out there in the market. And if you are waiting for the right time to come, then you should be ready to take the aisle and contact us to come out of any doubt and help needed to implement an effective CMS strategy.
