Did you wake up this morning with a good idea for a perfect mobile application
? A mobile app in which nobody has designed before and that you are sure will be very popular? The problem is that, although you have that great idea in your head, you do not know where to start. From the design and construction to the promotion and optimization of the mobile application you have a sea of doubts that you cannot dispel.
1 Finding a problem
If you already have an idea for your application, you can skip this point. If not, what you really need is to find a problem or need to solve it, and these are everywhere. Entrepreneurs who have been successful in the development of mobile apps have been able to solve problems in a simple way. When you look around you, every product and service you use was created to solve a problem or cover a need. So, try to look for problems or needs in your daily life and make a list. Once you have an exhaustive list, you can start thinking about how you can solve them.
2 The mobile app’s purpose
What is its main attraction? Loyalty, recurrent use (that is to say that there is dynamic content for example) or single use (imagine an app that is only valid to make a Christmas greeting, since it is normal that after Christmas the user uninstalls it). This point will mark the analysis afterward that you have to do to know if it is normal the rates of uninstallation, recurrence of actions, etc.
Check the demand
3 Investigate the possible demand for the application
how to create mobile application check market
Carrying out an investigation in the target market will show that there is a demand for the application and that you are not the only one who considers it necessary. One of the possible ways to validate your idea is to use the Google Keyword Planner tool
, analyzing the number of users looking for a solution to that problem. You can also create a landing page that details the idea of the application and gives the option to extend the information to users who request it by email.
Another possibility is to analyze the application stores. Analyze which applications are successful and what kind of problems they solve. Many times, you can find applications that solve a problem but not in the best way, and yet they succeed because they are the only ones or the few ones that exist. In that case, you must ask yourself if the application to be developed is capable of improving the existing one and covering that market.
Development of the application
4 Register as a developer or look for one
Once you have a clear idea and you know there is demand for the mobile application, it is necessary to register as a developer on that platform where you want to develop your app, be it Android, iOS or Windows Phone. Do not be intimidated by the word " developer ", it does not mean that you have to be the programmer, it is simply the name that is used for the person in charge of publishing the applications.
The hiring of the developer can be a long process, but it is a time well spent since it will depend largely on the success of the project. Making a good choice will avoid unnecessary delays, unnecessary costs, and frustration in the future. Analyze your previous work to see your skills when it comes to translating ideas into an application. Check that you understand your idea well and that it is capable of developing it in its entirety. You can also go to specialized top app development companies
that have several developers and extensive experience to ensure better results.
5 Testing the application
Once the designer finishes designing the skins or the screens, everything will be ready for another round of tests. Do not think that everything is ready for the steps you have taken so far. For the first time, you have that concept in real format, with all the graphics and all the text inserted, which means that you can start testing the application in its design prior to publication in the App Store. Solidify and Framer is good to test applications to test your application. These applications allow you to import the design of the application and add links where necessary to test the flow from screen to screen.
6 Review and improve the App
Once you have given all possible tests to the design of your app and have collected more feedback from future users, you should use these new ideas to polish the idea, use, and purpose of the application. You can still change the design and ask your developer to make changes and better on the back end.
Optimization and publication of the application
7 ASO or App Optimization
In the App Store there are millions of android apps, so to achieve success is necessary to optimize the application. To do this, you must take into account a number of aspects that may influence the downloads achieved. Choose certain keywords, use certain icons and descriptions, perform external promotion to the applications market or contract advertising are some of the techniques that can be applied.
Title: to optimize the app it is best to take advantage of the title to include the keywords that define it. Try to make it as short as possible so that the search engines of the different devices can read it in full.
Category: You must choose a single category for the application, but although it seems simple, it is not so. You have to place yourself in the user's skin to decide where they would look for it in the app.
it is about capturing the attention of the users. You can take advantage of this space to add an attractive CTA (Call to Action)
that awakens the interest and convinces the doubtful to finally opt for the download of your application.
Use keywords: the success or failure of the ASO strategy will basically depend on the keywords you are going to use. That's why it tries to always choose the most appropriate ones and that are linked to the main functions of the app.
From here there is a long way, but this time of improvements and updates, provided that users are heard correctly. A good trick to reach the top 10 in downloads is to offer the application for free for a while in order to attract many new users in a very short time. Analyze user comments to improve the application and launch new improved versions. The first time you launch your application to the App Store is an initial basic version. Over time, new ideas may emerge to improve the application. Also, feedback from users can guide you on what new features to incorporate. By having more users, you will also detect failures that must be corrected. The more the application improves, the more chances it has to be more successful.