When it comes to picking the best content management system for your website, the options are many. Among many, WordPress and Wix are the most popular ones that you can pick. However, it's important to understand both platforms from an SEO perspective. This is because SEO remains one of the most critical factors that can help your website to rank well in Google.
You will find it easy to connect with your target audience through Wix-based websites; however, you need to be prepared for a costlier experience over time. On the other hand, WordPress websites are often self-hosted which boosts their performance on search engine rankings. This would make them cost-effective as compared to Wix websites with similar features.
What is the Wix platform?
Wix is a leading website development platform that allows you to build free or paid websites without having to write any HTML, CSS, or JavaScript. Once your website is ready, you can start with its promotion through various social media platforms and search engines. If you are looking for attractive website designs, then Wix is one of the best options to consider.
Advantages of using the Wix platform
If you are a beginner in website development and looking for a simple platform, then Wix is for you. Some of the key advantages of Wix are:
Drag & Drop interface:
This is one of the most attractive features of Wix. You can build a website through the Drag&Drop interface without having to write any code. However, this feature also makes it difficult for experienced web developers to create unique websites through Wix.
Most of the website templates in Wix are created with free HTML5 code that is SEO-friendly. Also, you can use CSS3 and JavaScript codes to further enhance the look and feel of your website. However, these features are not available for free.
User-friendly design:
Wix is easy to use even for beginners due to its intuitive design. Websites built through Wix are completely mobile responsive which is one of the most important factors that influence Google rankings.
Low cost:
Creating a website on Wix is free. You only need to pay for the premium plans which take your business to the next level. There are two types of premium plans – a monthly plan and an annual plan. With the monthly plan, you pay $5/month if you have a standard website with limited storage. The annual plan is available for as low as $4/month.
What is WordPress.org?
WordPress.org is an open-source website development platform that allows you to create beautiful websites without any coding skills. The WordPress CMS saves time and energy by allowing users to create content for their websites through point-and-click modules. A self-hosted WordPress website is costlier than Wix, but it can give you better SEO results.
Why is WordPress better than Wix for SEO?
It's a well-known fact that a website with original and relevant content is more likely to rank high on search engine results pages. This is where self-hosted WordPress websites have an upper hand over their Wix counterparts due to the following reasons:
Configuration of permalinks
WP offers more control to users when it comes to configuring permalinks. You can choose the keyword phrases that you want your target audience to see in your website's link while browsing through search engine results. Wix websites, on the other hand, offer fixed permalinks that are not customizable according to your preferences.
Dynamic URLs
You may face problems when it comes to getting your URLs ranked in search engine results pages due to dynamic URLs. This is only possible with self-hosted WordPress websites that allow you to create custom permalinks. In Wix websites, the permalink structure is always /%postname%. This makes it difficult to optimize your website for better search engine results.
User experience
WordPress websites are easy to use and navigate which improves the user experience on your website. Users can easily access your website's content without having to go through several pages. This is one of the reasons why WordPress websites rank high in search engine results.
Besides your website's on-page optimization factors like load speed and mobile responsiveness, it also has an influence on the overall user experience and conversion rate of your website. A WordPress CMS can allow you to manage multiple websites. In this way, you can create unique websites for different products and services while maintaining a consistent brand image on each website.
Organic traffic between WordPress.org and Wix
According to this Moz report, WordPress websites get four times more organic traffic than Wix websites. Using the right SEO keyword phrases in your HTML headline, meta description, URL path, and content is one of the most important factors that determine your website's search engine rankings. This is where self-hosted WordPress websites have an upper hand over their Wix counterparts.
WordPress provides its users with a rich SEO interface that allows them to track their website's on-page optimization factors and keep the content fresh. This ensures that your website is always up-to-date. You can use this information to choose the best keywords for your website and have a better online presence. It also gives you an option to use the same content on several different websites which saves time and money.
Conclusion
While both Wix and WordPress websites offer easy content management systems, they differ when it comes to their SEO features. If you want your website to rank high on search engine results pages and get more targeted traffic, self-hosted WordPress is the best option for you as suggested by top SEO Company India. If you want to create a website on a budget, Wix can help you. As the online competition is growing every passing day, you need to focus on SEO and WordPress can help you gain an edge.
WordPress is a better search engine optimization platform because it allows users to have more control over their website's content and permalink structure. This provides them with an upper hand when it comes to getting a high rank on search engines. People who use WordPress usually like the freedom that it gives them, especially bloggers who like to post frequently on their website. The top SEO Company India always suggest to their clients for a website on WordPress platform for better SEO.
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.
