8 Ways Artificial Intelligence is Supercharging Social Media Marketing

  • By David Morneau
  • 22-07-2022
  • Artificial Intelligence
ai social media

Social media is a powerful tool to reach new customers and grow your business, but Artificial Intelligence can supercharge your social media marketing. For example, AI can help you target your audience, create engaging content, and measure the success of your campaigns.

That way, you’ll reach more people than ever and see an explosive return on your investment and most importantly, you will keep it safe.

But you have to go about this the right way. Read the article below for practical advice and examples on leveraging AI in social media to help you get started.

What Is Artificial Intelligence?

In its simplest form, artificial intelligence is a branch of computer science that deals with creating intelligent machines that can think and work independently. Basically, it’s the science of making robots smarter.

The goal of AI research is to develop algorithms and technologies that can enable computers to understand and learn from data, identify patterns, make predictions, and perform human-like tasks. Examples of AI applications include face recognition, natural language processing, and self-driving cars.

So far, AI has had some impressive successes, but there are still many challenges that need to be addressed before we can achieve true artificial general intelligence.

AI in Social Media
When it comes to social media marketing, artificial intelligence (AI) is the new hotness. Let’s see how you can leverage it correctly.

1. Gain Insights on Your Customers
88% of customers say that their experience with a brand is as essential as that company’s products and services. But to offer people the best experiences, you need to understand how they think and what they like.
AI can be a valuable tool for generating those insights.

By analyzing data from your social media channels, AI can help you identify patterns and trends that you might not have otherwise noticed. With this knowledge, you can adjust your strategy and tactics to engage your target audience better.

What are some of these insights?
For example, let’s say you run a clothing store and you’ve noticed that many of your customers are talking about a specific type of clothing on social media. You can use AI to analyze this data and determine what kinds of clothes your customers are interested in. With this information, you can stock more of the types of clothes that your customers want, and you can also create targeted social media marketing campaigns to promote these items.

Another example is if you want to know the best time to post on social media. You can use AI to analyze your data and determine when your posts are most likely to be seen and engaged with by your target audience. Therefore, you can adjust your posting schedule to get more qualified leads.

Bonus: You can use these social media insights for other actions, such as mobile app development.

AI can help you understand how your customers use your app and what they’re looking for. Analyzing usage data, AI can identify patterns and trends that improve the app experience. For example, if you see many people abandoning your app after using it for a few minutes, you can use AI to determine why this is happening and make changes to address the issue.

2. Develop Targeted Messages
Another way that AI can help you with social media marketing is by developing targeted messages because it can identify your target audience’s specific needs and wants. With this information, you can create marketing messages tailored to your audience and more likely to resonate with them.

Let’s say you have a medical start-up.

You can use AI to analyze your customer data and determine that a significant portion of your target audience is interested in fitness. Starting from this insight, you can develop targeted marketing messages that focus on the fitness benefits of your product or service.

Here’s how AI can make your messages better:

Analyzing your brand language
Matching your social media copy to your landing page
Finding the right tone
Improving your grammar
Finding the right page display and colors
Using the most convincing images and keywords
Sourcing the most browsed hashtags to gain visibility
Generating fresh ideas
Leveraging trends
ssessing the right channels for your audience

AI can also help you with visual content. Did you know certain software can help you predict how effective that content will be before you even post it?
AI tools analyze trends and can precisely tell how your audience will react to variables ranging from color to texture and shades.
And many huge brands already use that software, from Apple to Estee Lauder and Unilever.

3. Automate Tasks
AI can also automate tasks such as creating and publishing content, responding to comments and messages, and monitoring social media analytics. With the right software, you can also plan your campaigns and track several social media accounts at once.

Best of all, task automatization help save you money.

Using AI to handle these tasks, you can free up more time to focus on other aspects of your social media marketing strategy. Besides, you can put your budget and human resources to better use.

Pro tip:  Choose a versatile task automatization software to help you with other aspects of your business, not just social media.

Here’s an example:
If you have a mobile app, you can use AI to automate tasks such as sending push notifications, monitoring app usage data, and analyzing customer feedback. By doing this, you can focus on other aspects of your business and improve the overall app experience for your users.

4. Create More Compelling Ads
People are becoming increasingly resistant to ads, and the market is more saturated than ever.
However, you still need ads to drive your points home.
One way to make your ads more compelling is to use artificial intelligence. AI can help you create personalized ads that are targeted to each user. In addition, AI can also track user behavior and patterns, allowing you to fine-tune your ad campaigns for maximum effectiveness.

For example:
You can notice excellent responses after a UGC campaign on Instagram.
You can then use AI to find the piece of content your customers responded the most to.
Use quality software to adapt that piece of UGC for a social media ad (e.g., shortening the original post or cropping/editing the original photo, timing the ad or selecting the profiles that interacted most with the initial content as qualified leads).
See how that ad performs in real-time by comparing it with other ads or industry benchmarks. You can also test several versions of that ad simultaneously instead of stretching your A/B testing for weeks.
You can gain valuable insights almost immediately because AI can generate reports in the blink of an eye. That means you can adjust your strategies seamlessly.

As a result of this optimization, you will notice increased ROAS and sales.

5. Optimize Influencer Marketing Campaigns
AI can be used in many ways to:
Identify potential influencers.
Track their engagement.
Measure their impact.
Help you stay on top of your budget.

For example, AI can help to identify patterns in social media behavior that may indicate influence. It can also track how often your content/brand is mentioned, which hashtags are used, and how often their content is shared.

Additionally, AI can analyze an influencer’s past performance to predict their future success. You can also use an Instagram money calculator to keep track of your budget and pay your influencers according to their performances.

Therefore, AI streamlines your entire relationship with influencers.

6. Leverage Augmented Reality
Instagram and Facebook boast virtual try-on features that entice people to shop more.
Thanks to AR, you can now offer potential customers a way to virtually “try on” your products before they make a purchase. This tactic is especially useful for cosmetics, clothing, and furniture.
Using AR, you can give customers a realistic idea of how your product will look on them without them having to leave the comfort of their homes. As a result, you can increase conversion rates and boost sales.
Take Ray-Ban virtual try-on eyeglasses. This feature allows people to see how the company’s sunglasses look on their faces without driving to the nearest Ray-Ban store.
Using this tactic, you can accelerate the sales process and limit the number of returns from unhappy customers. After all, trying your products is always better than guessing if those products fit.

7. Monitor Your Campaign
First, AI can help you track the performance of your social media posts. By analyzing data such as engagement, reach, and click-through rate, AI can give you insights into which types of content are resonating with your audience and which are falling flat.

Second, AI can help you identify user-generated content. By tracking who is sharing your content, commenting on it, and tagging it, AI can help you organize your UGC better.

Why is all that useful?

You can adjust your strategy accordingly by understanding which content is performing well and which isn’t. For example, if you notice that a specific type of content isn’t getting much engagement, you can experiment with different formats or topics until you find something that works better.

Additionally, by identifying UGC, you can repurpose it for your own social media campaigns. User-generated content is incredibly powerful because it’s more authentic and trustworthy than traditional advertising. So by leveraging the power of AI, you can create social media campaigns that are more effective and efficient.

8. Automate customer service
Social media platforms are a great way to connect with people and offer them personalized customer service. And with the help of AI, you can now automate your customer service on social media.

You can now provide 24/7 customer support on social media by using AI. This tool is especially useful for businesses that receive a lot of customer inquiries through their social media channels  While it still may make sense to use a virtual assistant company to find affordable customer service representatives, you can lower their presence (and costs) dramatically with the help of AI.

The Sephora Facebook chatbot is an excellent example because it allows users to ask questions, get product recommendations, and even book appointments.

Besides, the makeup style quiz is highly engaging because:
It raises people’s curiosity.
It puts the focus on them, not the products.
The people interact directly with the software, making choices and revealing valuable insights about them.
Bonus: People taking the test are qualified leads. Even if they don’t purchase those products, the chatbot can:
Remember their preferences and features.
Assess that data in the larger context of all people who responded.
Come up with new insights.
Suggest new messages and strategies based on those insights.
Retarget the qualified leads with more persuasive messages.

Besides, chatbots reduce the time your customer service team spends on social media. And by providing quick and helpful responses to customers, you can improve customer satisfaction and loyalty.

Wrap Up
Artificial intelligence is no longer a thing of the future—it’s here and already changing the landscape of social media marketing.
By using AI, you can create more targeted and effective social media campaigns. You can also automate customer service, track the performance of your content, and even generate leads.
So if you’re not already using AI to supercharge your social media marketing, now is the time to start. Thanks for reading!


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David Morneau

David Morneau is the co-founder and CEO of inBeat, a hybrid micro-influencer marketing agency that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date.