How Digital Transformation Services Helps Businesses to Stay Ahead in the Game

  • By Cris Styris
  • 03-05-2023
  • Business
how digital transformation services helps businesses to stay ahead in the game
It is widely acknowledged in the business world that digital transformation is crucial for companies of all sizes, from small to large-sized enterprises. In today’s time, it is continuously emphasised to pursue digital transformation services in the form of  keynote speeches, panel discussions, articles, and studies. However, many business leaders are uncertain about the importance of hiring digital transformation services. 
 
One assumption about digital transformation solutions is to simply move to the cloud, in fact, many business leaders are still unclear about the specific steps involved in achieving digitalisation. Modern-day entrepreneurs often wonder whether new roles should be created to establish a digital transformation framework, or whether specialised services need to be hired. Furthermore, it may be unclear which aspects of their business strategy need to be changed, and whether the investment in digital transformation gives a high return in the long term.
 
Digital transformation services are much more than just investing high capital, as it further involves creating strategies, their implementation, and addressing the challenges and grabbing opportunities that come with it. Nowadays, most organisations require experience and skills related to digital transformation to create strategic plans.
 
In the industry, innovation and disruption are the two primary pillars of digital transformation. Companies must be aware of the changing face of the industry and be able to rely on the right talent to establish new business standards, as well as train and retain existing employees to stay competitive. In today's industrial environment, there are numerous disruptive forces, and managing the impact of such a transformation often requires a significant change in the mentality and behaviour of business leaders.
 
Let’s delve deeper into the importance of digital transformation.

What is Digital Transformation

Understanding digital transformation may be difficult as the transformative process varies for each company depending on its goal and resources. Nevertheless, in broad terms, digital transformation is incorporating digital technology into all aspects of a business, resulting in big changes regarding how they function and deliver value to customers. Furthermore, digital transformation-based technological aspects also entail a cultural change that requires organisations to constantly challenge the current operational situation, experiment frequently, and prepare for the possibility of failure. This can sometimes involve changing long-established business processes that were important to the company's operations in favour of relatively new practices that are still being developed.
 
Enterprise-grade digital transformation focuses on three critical areas:

Customer experience: It involves gaining a deeper understanding of customers, leveraging technology to enhance customer growth, and creating additional touchpoints to improve engagement.
 
Operational processes: It primarily focuses on improving internal processes by utilising digitalization and automation, empowering employees with digital tools, and collecting data to monitor performance and make more informed business decisions.
 
Business models: This area involves transforming the business by integrating digital tools and services with physical offerings, introducing digital products, and using technology to provide global shared services.
 

Key Benefits of Digital Transformation

 1. Improved Efficiency

Incorporating an ERP system into your business operations can yield significant improvements in efficiency, which is one of its most substantial advantages. With an ERP system, communication between departments becomes smoother, data flows continuously across the organisation, and the customer journey seamlessly moves ahead from one phase to the next. When all these benefits get together, it creates a more efficient business process, resulting in saving time, cost, and resource savings.

2. Enhanced Transparency

Incorporating an ERP or SAP system improves transparency by focusing more on current processes and identifying trends and patterns that may have gone unnoticed otherwise. With emerging technologies, it is possible to delve deeper into daily data in real-time, providing more accurate information on all aspects of the business that keep it running smoothly.
 
Improved transparency is yet another advantage of digital technology, allowing teams to work together more effectively. For instance, the Customer Team and Accounting Team can both view which clients are behind on payments, enabling them to address the issue rapidly rather than waiting for later to inform everyone.

3. Cost Savings

Many organisations invest significant amounts of money and time in maintaining outdated legacy systems and products. Adopting a digital transformation strategy can yield substantial cost savings upfront, as well as over time, by integrating more efficient processes and quicker problem identification.
 
Furthermore, implementing the right enterprise planning opens numerous opportunities for cost savings in internal operations. For instance, a product-based company can obtain better insights into the volume and timelines of raw materials required. By ordering raw materials strategically based on data, cost savings become more achievable. 

 4. Revenue Growth

Reducing costs allows revenue growth for enterprises. Identifying bottlenecks within current business processes and maximising opportunities is crucial to driving a company forward. Improving transparency in various aspects of the business enables employees and management to enhance their best practices, recognize patterns and trends, and capitalise on data-driven opportunities to boost revenue.

5. Improved Customer Experience

Taking digital transformation services can greatly enhance the customer experience by improving both backend customer service and frontend point of sale visibility. For example, with IoT-based data analytics, companies can easily understand the behavioural pattern of customers and based on that businesses can cater to their preferences and demands. In a way, understanding customers' choices can add up to the profitability of the business.  Moreover, modern-day data analytics can provide both customers and businesses with real-time visibility into available products and services, inventory status, and a streamlined purchasing process, ultimately leading to better customer satisfaction.

6. Better Employee Engagement and Culture

Digital transformation strategies through advanced technologies can enhance employee engagement and promote a positive company culture by addressing performance evaluations, providing proper coaching, training, and leadership support, and identifying individual areas for improvement.
 
Furthermore, implementing digital transformation services can also enhance the overall employee experience by streamlining processes and making tasks more simple and efficient. By equipping employees with transparent and intuitive technology, they can stay organised, identify patterns in their work, and improve the value of their output, which leads to greater job satisfaction and success within the company.

7. Flexibility

A successful IT transformation empowers businesses to respond quickly to market and customer demands. The pandemic has demonstrated the significance of adaptability and flexibility in business, given the significant disruptions to regular operations. In order to guarantee that your business becomes more agile and adaptable through a transformation, it's essential to choose suitable software and ensure seamless integration, thereby avoiding operational disruptions during the transition.

8. Greater Supply Chain Management

Efficient supply chain management enhances supply chain visibility, optimises vendor management, and provides a detailed understanding of the various aspects of your products - from sourcing raw materials to delivering the final product to customers. If the business involves shipping and logistics, it's crucial to consider how this department will be incorporated into the organisational planning process to meet the goals effectively.

9. Efficient Operating Model

The enhanced business operation, and upgraded IT infrastructure can contribute to efficient process management. Many companies have witnessed the emergence of new business opportunities as a result of digital strategy integration. For instance, integrating technological-based planning can monitor inventory and sales for businesses which opens doors to more reliable channels for sales. It results in better growth and optimisation of the company's reach.

10. Exceptional Competitive Advantage

Enhancing business infrastructure contributes to improving the competitive edge within the industry. The most effective way to achieve competitive advantage is to plan strategically for the necessary features and functionalities that can strengthen the company. By focusing on a company's strengths and areas that need improvement, you can select technology that aligns with your business needs and enhances your unique differentiating factors, resulting in a more competitive business advantage.

Important Aspects of Digital Transformation 

To ensure a successful digital transformation, it's crucial to maintain momentum towards your ultimate business objectives. It is achievable by consistently addressing the key drivers of digital transformation, including digital twin, privacy, culture, augmented intelligence, and digital product management.
 
According to Gartner, the CIOs should prioritise these five areas to enable successful digital transformations in their organisations.

1. Digital Twins

A digital twin refers to a digital replica of a physical entity or system. It's an encapsulated software model that duplicates a physical object, process, organisation, or person, among other abstractions which makes the operations simpler. Digital twins are essential for digital transformation since they enable experimentation and data collection, leading to informed business decisions.

2. Privacy

Ensuring privacy is a critical aspect of a successful digital transformation. As organisations adopt more digital solutions for added convenience, it's important to consider that a significant number of consumers and employees prioritise safety and security over convenience. CIOs must prioritise privacy and personal data security to gain support from both employees and consumers. Avoiding privacy concerns may result in resistance towards digital transformation efforts.

3. Culture

Human beings have a natural tendency to resist change, and ignoring the cultural aspect of digital transformation can lead to significant resistance. Usually, culture is the biggest barrier to change for most CIOs. Addressing cultural considerations is crucial to achieving internal support for a digital transformation initiative.
 
Leaders who are ready to change can successfully drive digital transformation and the benefits offered by emerging technologies. By prioritising cultural considerations, organisations can ensure to hire of suitable employees and stakeholders, paving the way for a successful digital transformation.

4. Augmented Intelligence

Augmented intelligence is a concept that goes beyond artificial intelligence (AI), enabling humans and machines to collaborate effectively. While AI technology excels at data collection and analysis, it doesn't necessarily replace human workers. Instead, augmented intelligence allows humans to increase their existing knowledge with AI-generated insights.
 
Through the collaborative approach, AI technology can help employees make better-informed decisions and identify new opportunities for growth. By leveraging the power of augmented intelligence, organisations can achieve the unique strengths of both humans and machines, driving innovation and improving overall performance.

5. Digital Product Management

Digital product management involves a shift from project-based to product-based thinking, where products are designed to enhance the customer experience and delivered through digital channels. Successful digital product management requires an understanding of the industry and designing products that cater to its needs. For instance, wearable technology has transformed the healthcare and fitness sector which monitors the wearer’s health constantly and in real time. 
 
By prioritising these five key drivers, CIOs can stay ahead of the competition and continually enhance and expand their businesses.

How to Get Started with Digital Transformation

Digital transformation has been primarily driven by customer expectations, as well as changing market trends and evolving competitor strategies.
 
To effect substantial changes within a company, it is crucial to have a well-defined plan. A digital transformation strategy is a business approach that restructures the operations of your business. It provides a comprehensive roadmap that navigates you through the process of digital transformation.
 
Principles to consider when developing a digital transformation strategy:

- Focus on improving the customer experience and creating a positive work environment.
- Assess the impact of the transformation on the company's operations.
 
Tips for enabling digital transformation in your company:
 
- View it as a business transformation that can improve customer experience, increase productivity, and lead to automation.
- Have a clear vision for the transformation and choose the right strategy for your organization.
- Invest in digital transformation as a long-term strategy for staying competitive in the market.

Wrapping Up

In today's rapidly changing business landscape, digital transformation services have become essential for businesses of all sizes and industries. By leveraging the latest technologies, companies can streamline their operations, improve their customer experiences, and ultimately increase their bottom line.
 
Digital transformation involves more than just implementing new technology, however. It requires a fundamental shift in mindset, as well as a willingness to embrace new ways of doing things. By focusing on agility, innovation, and a customer-centric approach, businesses can position themselves for success in the digital age.
 
As we move further into the 21st century, the importance of digital transformation for businesses will only continue to grow. Companies that fail to adapt risk falling behind their competitors and missing out on new opportunities. By embracing digital transformation services, however, businesses can not only survive but thrive in the years to come.

Last Updated in May 2024

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Author

Cris Styris

Cris Styris is a content cum digital marketer at Solution Analyst, a leading Robotic Process Automation Solutions. He is an avid reader and likes to remain updated on technological advancements in the domains of web, Enterprise Mobility Solutions, devops development services, and emerging technologies. His articles are informative and interesting at the same time as he expresses insightful thoughts clearly.