What does any business urge for than a massive happy customer list & raising revenue? You are here and reading about the best CRM options, nothing else but looking for it. Right?
Well, Customer Relationship Management popularly known as CRM plays a vital part to manage that list, we talk about beforehand. And if you search for the solution, two giant CRM options rain or shine come across your way: The SAP and Salesforce.
Whom to choose? Well, fortunately, India’s Top Salesforce CRM Development Services is here with an answer!
But before anything else, you would love to enjoy some known and unknown benefits of CRM.
Known and unknown CRM benefits-
From leading business approaches to strategies & tools, CRM is an ultimate fusion of solutions. And when it comes to CRM software, it adds more that businesses are always looking for.
Firstly, it handles the company's relation and communication with both current and potential customers. Secondly, track leads, manage customers, organize the process and a lot more. Additionally, with the use of data analytics, it grows sales and customer retention.
Moreover, making the right decision of choosing Salesforce or SAP (System Application and Product) can turn the table for you. So stick with us, and we will help you to choose the optimal one.
Comparison between Salesforce and SAP-
1. CRM market shares
Market shares present the popularity of a platform and spell it more trustable. In such wise, both Salesforce and SAP are growing day-by-day, here is the number proof.
Salesforce - According to Forbes, Salesforce dominates the CRM market by 19.5% share worldwide in 2018.
SAP - The same source says, SAP has almost half of the CRM market share by 8.3% worldwide in the same year.
2. Business intelligence
To ignore the guesswork and make more data-driven decisions, BI is a new edge needed for a business.
Salesforce - It offers excellent ease in user interface and features without any reliance on IT. Salesforce data boards present the business status on the top with its paid services.
SAP - Without the use of any separate BI system, it is more than a just CRM. And serving users an edited report on the same screen. But the disadvantages start with its limits of extensiveness.
3. Sales features
Both SAP and Salesforce have almost the same sales features. However, to dig out the difference, we have to dive deeper.
Salesforce - Almost two decades old platform Salesforce is quite expensive when it comes to sales. And demands a taxing task, customization and developed adopters to integrate SAP ERP systems. However, to develop relationships and social selling, it has a useful user interface.
SAP- 7 to 8-year-old platform SAP offers end-to-end sales solutions and makes integration easy to go with SAP ERP. However, it's not up to the mark, as it still needs some provision within time.
4. Marketing features
Salesforce - The cloud-based marketing solution offers to close more and more deals & gain leads. It boosts productivity and makes insightful decisions.
SAP - It is a full marketing solution and supplies optimization, capabilities
5. Offline Mode
In locations where the internet is not available, accessing CRM systems is crucial to maintain the workflow. And in the case of both Salesforce and SAP, there is a massive gap.
Salesforce - In salesforce Off-line mode is limited. However, it displays almost every feature of CRM software. Such as you can edit notes but can’t delete them, edit and delete tasks but limitation, can’t delete and edit files.
SAP - It provides full support to technicians and representatives. For example, offline field service tool, retail execution tool, price calculation and promotion creation.
6. Bulk email marketing
For a personalised experience, email marketing is one of the best ways to attract customers. Whether it's about coupon codes, discounts or offers, emails are the best way to send them.
Salesforce - From designing your own emails to set templates at your disposal. And serve the needs of targeted audiences to become more efficient with CRM. Also, it has the feature of “email journey” for contentious engagement boost. Moreover, the step-by-step marketing campaign builder and additional resources are other great features.
SAP - It CRM serves an in-depth personalization and integrates an outbound and inbound marketing programs. It also automatically tracks email interaction. However, users required a manual parameter.
7. AI and machine learning
Both machine learning and AI are growing in terms of CRM. And both Salesforce and SAP implemented service to make it work.
Salesforce - It implemented: Einstein Prediction Builder, Einstein Bots, Einstein Vision, Einstein Discovery, Einstein Languages etc.
SAP - It implemented: Deal Intelligence, Customer Retention, CoPilot, Brand, Service Ticket Intelligence etc.
8. Knowledge creation and workflow
Database containing information like video forms, tutorials, forums and articles. The information helps to maintain the workflow from both sides, such as provides information to users and helps trained staff.
Salesforce - The knowledge of Salesforce has a user-friendly base. Where the external and internal users have role-based access and offer all tutorials, FAQ and Q&A forms. The all better thing in place of SAP is it has extensive knowledge and ease to use.
SAP - The knowledge of SAP has an interactive centre agent base. And share it through chat or email. But the negative point is that public users have limited access to this search.
The Other Availabilities-
• Where one side SAP CRM supports only Dutch and English, the Salesforce CRM supports English, Turkish, Dutch, French, Italian, Portuguese, Swedish, and Spanish etc.
• Where one side salesforce CRM handled through Windows, Android Linux, iPhone or iPad, Mac, etc. The SAP CRM can be accessible only by Window, web and Mac.
The Final Move Is Yours!
When each working feature is unleashed, it is clear that both SAP and Salesforce are the neck to neck competitors of each. And before choosing any of them, you should understand your recruitment first. So if you are looking for a single focus software, go for Salesforce CRM.
And if you are not clear on your business requirements, let the Salesforce Support Service Experts help you through exploring your business website.
Mohit Bansal is the Certified Salesforce Developer and Administrator with 15+ years of experience. He can handle all aspects of Salesforce.com like Customization, Configuration, Lightning, APEX Coding, 3rd Party Systems Integration, Apps Development and others.
