CRM, full for Customer Relationship Management, is the strategies that organizations use to manage communication with customers and potential clients. CRM software aims to analyze customer's data history in an effort to improve customer service to retain clients and an ultimate increase spurt in sales. Well, Salesforce CRM has been in the market for a while now, and have so far been named the leader in sales automation. This is also supported by the fact that they merged as the best as being the best in customer service ten times consecutively.
By this, it is undoubtedly the CRM best for your company. But before making that decision consider going through their pros and cons as highlighted below.
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provide a robust software which offers extended support for market processes and consumer service. The software also provides the user the freedom to develop an app or a website to facilitate communication between you and your clients.
The software offers a top to bottom system that covers every stage involved in the marketing industry. And for every move, there are features available to help you along.
Salesforce developers have integrated features within the software that enable the user to customize their inclinations in reference to their needs. You are in a position to add your custom made email templates, fields, tabs, and custom objects.
Salesforce allows the integration of several external systems such as social media, e-commerce, and accounting, among others. Salesforce Integration enables the operations to be streamlined to work hand in hand smoothly.
The overall cost of the software is very reasonable and entirely scalable. Mostly if compared to other CRM, the Salesforce gives you services worth your money. That means for an upgrade; an additional fee is paid.
Their customer service via the self-service opportunity has been rendered limited, leaving some queries raised by clients unsolved. Additionally, live support is hard to access.
The very fact that this CRM is cloud-based means that solely depend on a stable internet connection. This, however, is a drawback as it renders the software useless during surges and downtimes. Users also face a problem as they have no control over upgrades.
The mere fact that additional features cost more makes the software expensive. A simple expansion could mean going back to the finance department to request cash for the upgrade. This, in turn, will result in the delay in the completion of that particular task.
Having the freedom to customize your Salesforce could quickly go overboard. The usage of complex features within your database may make it harder for your employees to grasp. Forcing you to train them on the software.
The upgrades that are out of control will have you carrying out a whole new training session as you will have to relearn the entire system. The UI components such as the dashboard may change drastically.
Well, now that you have been equipped with both the pros and the cons, the decision lies with you if this CRM is for you. Any questions or comments are welcome from your side.