In the last decade, digital marketing emerged as one of the fastest growing industry, thanks to high-speed internet access and people’s tendency to buy products and services online. Marketers are using the unsurmountable power of effective marketing to bewitch the eyes of the beholder i.e. customers. Nowadays, online marketing isn’t just a tool to advertise goods or services, it has become more of a medium for businesses to generate demand which in turns, is the first step of any marketing campaign.
The opinions of consumers are downright essential to companies. Today, in 2019, social media, discussion forums, and question-answer websites have become so powerful that they have become the foremost insights-generator for businesses. Companies are analyzing the demography-based opinions of the population, their choices, their browsing history, and processing this immense amount of data to create valuable insights.
The kick-off of 2019 has eradicated some digital marketing practices as they went ineffective or nearly obsolete in the previous years. Some have even been replaced by the following ones. Check out these engulfed digital marketing techniques that are destined to rule 2019 and beyond:
1. Voice Integration
Some of the world’s biggest technology giants such as Apple, Google, and Amazon have dumped in big billions for extensive research in Artificial Intelligence and voice search. As a result, Google Assistant, Siri, and Alexa stay ready to take care of all your commands. And the giant wave of their popularity isn’t going to stop in the near future. People, the internet users, seem to be loving searching by voice quite considerably. Now, more than 50% of total searches on the popular video streaming service, YouTube comes from voices.
2. High-Degree of Personalization in Emails
Recently, there was a serious debate among digital marketers over what’s the better platform to set aside the bigger portion of the budget - Emails or Social Media. According to statistics, there are over 2.9 billion email accounts and 1.7 billion Facebook ones.
However, due to the immense ease to approach prospects on social media, the numbers seem insufficient for one to qualify as the better platform. Following that, it’s the effectiveness that counts here. And prospects who open a marketing email have a higher chance to buy your product that the one who just watched one of your ads on Facebook.
3. Good Content
A good sum of marketers tends to give less importance to content while it should be the exact opposite. Great content is all around us whether it’s a new iPhone by Apple or a wall ad of a brick and mortar food joint. Content, in its all forms which include the idea, psychology, copywriting, graphics, and videos, is all around us and is silently affecting our decision-making process. Hence, never cut-back on this front, otherwise, you may suffer from the inability to make it to the big league.
4. Chatbots
By far, you might have heard about chatbots once or twice. Well, if you haven’t, you should now, because they are going to replace human customer care executive by a small extent (as long as AI is not fully developed). Chatbots are programmed chatting software that works either structurally or through AI. So far, we have chatbots that can automate some basic conversational tasks for you. Their biggest advantage is their availability which is - round the clock.
Conclusion
The age of smartphones is so fast-moving that the consumers’ interest drifts swifter than ever. That suggests, the research, creation, and ad delivery speed also needs to be updated very frequently. Sticking to one way of approaching a prospect is not a wise decision anymore. It has grown essential for marketers to adapt to newly popular ways of engaging customers such as voice search, video ads, email marketing, and chatbots.
