Starting a business is no easy feat. It can take years and a lot of effort before you start to see a return on investment. At the same time, running your own business and being your own boss can be a very rewarding feat. If you've taken that challenge and have started a small business of your own, here are five branding tips you can use for your small business.
1. Define your brand
In order to stand out against all the other brands and businesses swarming the internet these days, you have to have a clear idea of what your brand is. More often than not, brands are set up just so the founder can earn an extra buck but that mindset can be seen by customers. Make sure you know who and what your brand is
and what market to target. If you’re advertising your business on various platforms, a social media marketing agency should be able to keep all marketing campaigns consistent.
2. Know your competition
Now that you've clearly defined your brand, it's time to seek out the competition. Knowing who your competitors are and the business practice that they do will give you an idea of the market you're trying to target. It can also help you avoid certain mistakes in the future. Customers are attracted to businesses that are authentic, especially for small businesses. See how you do well against your immediate competition and market to your target audience as much as you can.
3. Logo is everything
Not many brands spend too much effort in creating amazing designs, including logos. They hire a novice designer to create a mediocre logo and leave it at that. But a brand's logo
is an important way of establishing that crucial first connection with your audience. It is what sticks out to people's minds when thinking about your brand and the products or services that you offer. Make sure your brand has a distinct and memorable logo set up even before you start marketing to a larger audience.
4. Have a messaging guide
Creating a messaging guide for your brand is important because it will give you the proper guide and tool for your website, advertisements, press release, and many more. Your brand messaging should be part of your mission statement that lists the main goals of your business. It should not be too long, around 2 to 3 sentences so it is easily digested and understood by those who read it. It should also include a clear description of the products and services that your business offers. And lastly, your brand messaging should be clear, concise, and meaningful enough that it can be used in all your advertising strategies.
5. Protect the brand
What this means is trademarking your company name, logo, as well as the tagline you use. This is important if you want to keep your brand top of mind and protect it against those who will prey on small businesses
. It is easy to file a trademark application these days; you can even do it online. Make sure you read the requirements before filing a trademark or patent. Also, include a patent for any products that you've designed or invented.