No matter what kind of business you run, your only aspiration for it is to grow and reach greater heights. To make this possible, you have to work hard to ensure that you provide excellent quality to your customers and market your products well. A marketing plan without a digital component will not get you beyond certain limited boundaries, but when you add this component, the entire internet becomes your marketplace.
The purpose of digital marketing, like all marketing, is to get your target audience to act in a desirable manner to increase business prospects. Digital marketing strategy has several components and video marketing is by far the most effective one amongst them. If you are to bear the fruits of your efforts, you must not lose out on the benefits of YouTube marketing.
The following are the benefits that you can get if you incorporate video marketing in your plans:
Boosted Conversion
If the consumers land on a page that has video content, the chances of his conversion increase by as much as 80%. This impact is brought about by the level of engagement provided by video content. Since a video requires the users to utilise both audio and visual senses, the attention is higher and hence has a greater impact. The videos present information in an interesting and engaging manner while highlighting the features of a product or service provided by the company.
Positive Impact on SEO
Google keeps updating its policies and algorithms from time to time to improve the search results and make them more relevant for the consumers. The latest of Google’s algorithms give extra value to pages that include video content. Better quality videos score better and can give tough competition to websites with high credibility. This, of course, will work when you have taken into account the basic requirements of SEO, such as the optimal usage of keywords and tags in the various components of the video. These include the title, the description, the thumbnail etc.
Including videos in your
video marketing strategy also help in increasing the number of pages visited by a user when visiting the website. This is an important parameter tracked by Google when allotting ranks.
Attractive for Mobile Audiences
As per expert opinion, mobile users tend to watch more video content. With the high usage of smartphones and tablets, the consumption of such content doubles every year. When the users have a smartphone, plenty of available data, facility to download and watch, the consumers also utilise their time making the most of it and spend their travel time and other free time watching video content.
Since mobile audiences are such voracious consumers of video content, they must be given the best quality videos to watch. Hence, all videos must be optimised for viewing on multiple platforms. It is a good idea to make the experience memorable, not just by creating superior content but also by catering to different populations by integrating subtitles in the video along with some visual cues.
Highly Versatile
Other than catering to a wide range of audiences, videos provide the flexibility of presenting different ideas in different formats. You can create videos informing about a process of any kind, simple or elaborate. The audiences are more likely to remember finer details when watching a video rather than by just reading about it. You can
promote your business via social media videos, entertaining videos or even animated videos. You can present your corporate story through a video as well. The versatile nature of video content increases its appeal multi-fold.
Higher Investment, Higher Returns
There are several tools and techniques required for preparing video content, but there are cheaper ways of doing it too. The quality of a video is not dependent on the camera used or the resolution of the same. What does matter is the cohesion between the content and the purpose of the video? But in either case, the returns that you get from video content are high. With little extra thought and investment, you can afford to boost the sales in your business.
Video content can help you gain the trust and confidence of your consumers as you talk to them directly through the screen. Pour out your honest thoughts, ones that will touch them and impact them emotionally. The results will show in their response.
Conclusion
The video content that you produce is an intangible bridge between you and your consumers, which provides you with a stronghold at different levels. A blog or other visual content has its own importance, but the impact of a video cannot be replicated by them. The beginning of YouTube marketing can be tough, but if you have a good mentor to guide you, the path will soon become smooth and manageable. From then on, it will be a road to success.
