The real estate industry is a dog-eat-dog world. Due to such fierce competition, you have to find a way to cut through the noise. According to SmallBizGenius, there are over two million real estate agents in the United States alone. So how can a realtor get ahead of the competition?
Although conventional tactics such as flyers, brochures, and posters still work, digital marketing is slowly creeping into realtors’ marketing agenda. Because it provides more targeted marketing for realtors, online advertising is becoming a go-to for existing and up-and-coming realtors. Here are seven simple and affordable digital marketing tactics for realtors.
1. Email Campaign
Any digital marketing agency knows how effective email campaigns are. There are free and paid tools online that can help you garner email leads. However, there are a couple of things to consider when creating email newsletters:
Keep titles short and compelling
Create captivating copy
Put humor into your copywriting
Complement with eye-catching graphics
Include a call to action
Include your website URL and social icons
Give them an offer they can’t resist
PPC (Pay-Per-Click) is one of the rising digital marketing tactics that many realtors use. This is because it puts your real estate business forward by appearing on SERPs (search engine results pages). Although you do have to shell out a budget to get a head start, rest assured that your business will be at the forefront of the online world.
PPC’s counterpart, SEO (search engine optimization) is also another digital marketing strategy that realtors can use. This is a more affordable online advertising, unlike PPC. SEO relies on the use of keywords to rank on SERPs. However, it doesn’t end there. The keywords have to be strategically used to get in the good graces of Google and other search engines.
4. Influencer Marketing
Influencer marketing is also robust advertising that can work well when paired with other marketing tactics. According to Oberlo, nine out of 10 marketers claim that influencer marketing is an effective way to market your business.
In fact, they believe that it returns an $18-dollar profit for every dollar invested. Whether you work with macro or micro-influencers, always approach influencers with the same brand principles, values, and personality as your real estate business.
5. Blog Writing
Blog writing is another way to inform your audience about your real estate business. It’s a long-form content that is suitable for realtors. Why? Because it has the ability to explain complex topics thoroughly. When put in tandem with SEO, blog marketing can put your real estate business out there. Here’s a comprehensive guide on content marketing.
6. Social Media Marketing
Social media marketing can increase brand awareness and increase conversions – if you know how to do it right. Always ensure that you have a robust social media marketing in place to cut through the noise. Here are a few things to consider:
Post valuable and relevant content
Create entertaining posts
Use a social media calendar
Create a graphic design that grabs attention
Utilize user-generated campaigns
7. Landing Pages
We would assume that you already have a professional company website by now. While a website does a bang-up job in assisting your prospects of any inquiries they might have, landing pages have one sole purpose. Landing pages are created to convert prospects. It’s a stand-alone web page that typically contains hero images and calls to action. Including landing pages on your marketing approach is a surefire way of gaining more leads and hopefully, conversions.