8 Effective Tips to Enhance Your Mobile Marketing Strategy in 2022

  • By Saad Raza
  • 21-06-2022
  • Digital Marketing
mobile marketing

More than half of the population of this world has smartphones. According to Statista, 50 % of the web population use the internet on their mobile. In the last quarter of 2021, 54.4% of internet users mobile devices to use the internet. 
You know that digital marketing is essential for the success of any business. But a question can come to your mind which digital marketing strategy is best for you? It simply depends on your target audience. But mobile is an essential part of any marketing campaign. Most customers use mobile devices to scroll through social media apps.

Different successful FMCG companies quickly realized the importance of smartphones. These brands have given mobile a center stage in their marketing strategy to create brand awareness among smartphone users.

So, if you are a new businessman and want to do mobile marketing, follow these tips for better success.

1. Include mobile users in your marketing strategy
2. Make a mobile-friendly website
3. Create mobile-friendly content
4. Use Google Business Profile
5. Design a mobile application
6. Build a QR code
7.  Ensure easy navigation experience
8. Send personalized SMS

1. Include mobile users in your marketing strategy
Now renowned companies know that smartphone users are increasing day by day. As a business owner, make sure that your brand website is mobile-friendly. According to some studies, people prefer to shop online through their mobiles. So, you must do mobile SEO to engage your users on mobile.

2. Make A Mobile-Friendly Website
With a mobile-friendly website, you can provide a better experience to your consumers. You can use free themes from WordPress to make your website more mobile-friendly. WordPress also has some premium themes that you can buy to occupy your mobile users. Premium themes of WordPress work well on mobile, laptops, and computers.

3. Create Mobile-Friendly Content
If you have made a website for your business, make sure that you post mobile-friendly content. Use text that website visitors can easily read. Mobile phone users are in huge numbers, you cannot run a successful marketing campaign by completely ignoring your smartphone users, that can be your potential clients. Many successful companies make sure that every update on their app and website is mobile-friendly.

4. Use Google Business Profile
Customers tend to know about the location of a business before ordering from them. You can use Google My business tool to edit information about your business. Here are some of the advantages of using this tool
This tool is free and easy to use. 

This tool helps you to increase your brand visibility
With the Google My Business tool, you can answer the questions of your potential customers.
This tool can help you in boosting web traffic and in return sales.

5. Build mobile application
Mobile App development is one of the ways businesses can increase their revenue. Mobile Apps can be really useful in lead generation. If you are a new business owner, create a mobile app along with your website.

People can download the app from the Google play store and Apple store. Mobile app creation is a great way to increase engagement because it can help you analyze the number of people, that are taking interest in your business. In an app, users can create a personalized account. By examining your user search history, you can send them personalized offers and messages.

6. Build a QR code
Quick Response Code or QR code helps users to quickly scan the quality of the product. But businesses are using QR codes in their marketing campaign. Google pay and Bharat Pay are the websites that allow people to use the QR method to quickly pay their bills. Customers can easily scan QR codes on their mobile phones. These codes also increase the loading speed of the website.

Use Time Tracking to analyze the preference of your users. Smartphone has the option for time tracking. By enabling these features, you can easily analyze market trends for mobile app development and user behavior. Knowing about recent trends, you can alter your digital marketing strategy quickly.

7. Make sure for easy navigation
Many businesses earn their main chunk of revenue from mobile apps. Fitness-related apps are quite famous among mobile users. These app users count their calories, you can record your daily steps on these apps. Some app also reminds you to drink water. Many people buy the premium subscription of these apps to use all the features.

If you are an entrepreneur, make sure that you are making a user-specific app with an easy navigation system. You will generate more traffic to your website and more download on your app if your app is guiding users on every step of what to do next.

8. Send personalized SMS
According to the data from GSMA intelligence  5.31 billion people have mobile phones. Smartphone user also checks their mobile phones for av regular updates. You can target your specific customers by sending them a message about your product launch and offers. Personalization can help you more in marketing. If you mention your client with your name, you will be more noticeable to your potential customer. Always give your website and app link to every promotional message.

Wrapping up
Smartphones can be life-changing for your business success. With a mobile phone, you can generate almost five times more turnover as compared to other forms of digital marketing. So, make you are giving the top spot to mobile marking when you are making your digital marketing strategy.

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Saad Raza

Saad Raza is a professional blogger and digital marketing specialist in android app development company “Retrocube”, who enjoys writing about a variety of topics related to his niche, such as B2B marketing and digital marketing.