Content Marketing Tactics to Help Your Franchise Grow in 2019

  • By Natalie Andersen
  • 16-03-2019
  • Digital Marketing
content marketing
The bar for quality content marketing continues to rise as the audience is constantly exposed to new marketing strategies. However, content marketing for a franchise has its challenges since you need to cater to a specific location and a specific audience and make sure that your franchise stands out among the others.
 
Content marketing will help you connect with your audience and interest them in what you do without making a direct sale. If you are determined to spread the word about your business and establish brand awareness, you need to be up to date with your marketing strategy.
 
That is why I have prepared some insights into content marketing tactics which will rule in 2019 and help you to build a stellar reputation.
 
No Quality, No Gain
The competition in content marketing is fierce. There is no room for a sloppy job.
 
This time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021. The numbers itself are emphasizing the growing power of content marketing.
 
That is why you need to produce high-quality content or don’t create content at all.
 
Unless you are a talented copywriter yourself, it is highly advisable that you hire a dedicated copywriter that can help you with the content. However, you need to make sure that you give clear instructions and follow the whole process.
 
Always proofread the content before you publish it and don’t be hesitant to tell the writer if some part of it doesn’t represent your brand in the right way.
 
Some of the writing and proofreading services you can use to help you out with this step are Canada Writers, Grammarly, and Hemingway App.
 
Invest in Video Content
Video-based content is threating to take over in 2019. Cisco reports that in 2019, videos will represent over 80% of all Internet traffic, and for the U.S. alone it will be over 85%.
 
Be a part of this trend and include video content in your marketing strategies.
 
Yes, video content is a wide term so let me introduce you to several video formats you can use and how to use them effectively:
- Homepage video – Tell the customers about your brand.
- Vlogs (video blogs) – Give them a closer look into what you do.
- Video interview – Interview influential people from your industry, your employees, your customers, etc.
- Tutorial videos – Let the customers know how to use your product or service.
- Product demos and reviews – Introduce the customers to your new products and let them hear some first impressions.
- Video testimonials – Record reviews from satisfied customers.
- Video ads – Invest in video advertising.
 
Video content can help you to emphasize what makes your franchise unique. Video content seems more personal and customers will feel that they know your company and your brand which will create the feeling of trust.
 
Use the Power of Social Media
Content distribution will still be one of the main priorities in 2019. If you haven’t embraced the social media trend by now, this is a good time to start.
 
“The numerous platforms give you an opportunity to reach out to different audience thus giving you a chance to spread the word about your franchise to a large number of people,” shares Kamila Shepard, head of the marketing department at GetGoodGrade.
 
I need to mention that social media can be tricky for a franchise owner since on one hand, it’s a channel that you can pretty much control completely, but on the other hand, you need to keep up with the brand’s presentation and messaging.
 
What I would advise is to create social media guidelines handbook together with the brand owners so that you can have direction on branding and messaging and dissociate yourself from any troubles in the future.
 
Focus on Customers’ Content
The whole reason for creating content marketing is to reach out to your audience. Correspondingly, you can include your customers in content creation.
 
Certainly one of the predominant content marketing trends for a franchise in 2019 is using the customers as one of the main marketing channels.
 
As franchise owners are realizing that word-of-mouth is their best marketing asset, the customers’ satisfaction and their reviews are under the spotlight.
 
Provide an opportunity for the customers to co-create the content. Do that by allowing them to leave feedback on your website, record their testimonials in the store (if they are willing, of course), post interactive content on social media, etc. Just be careful not to push them. Ask politely and in a friendly way and let them decide if they feel comfortable with that.
 
Sarah Allen, a marketing communication manager at Best Writers Canada adds her opinion on the topic, “You need to provide maximum value to customers and enrich their experience in your franchise in order to build stronger relationships.”
 
Some Final Thoughts
Applying these tactics and approaching content marketing from a unique angle will enable you to craft content that empowers and educates your customers in order for your franchise to stand out in a sea of content.
 
Don’t be hesitant, try out these strategies, and observe how your franchise will progress.

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Author

Natalie Andersen

Natalie Andersen is an editorial writer and enthusiastic blogger. She believes that everyone’s life has to be the result of the choices they make, but a helping hand is always welcomed.

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