Drive Traffic To Your Website: Tips, Tricks & Lifehacks
Drive Traffic To Your Website: Tips, Tricks & Lifehacks
By Helga Moreno
Hey guys, don’t you think that it’s time to face the truth? Even if you have recently launched a website and it has all the trendy bells and whistles, this doesn’t mean that people will just come by themselves.
Did you look for the working tips on driving traffic on Google? If you are reading this article, you probably did not find a helpful answer. This happened not because all of the articles on the topic are teaching you wrong. Most of the authors just don’t take into account the type of website you are going to drive traffic to.
This is the thing that differentiates this article from the rest of the writings. We will talk about driving traffic to eCommerce sites because there are too many of “it depends” situations and not each and every trick will work same perfect for a news blog, portfolio site, SAAS, etc.
As far as I understand you want people who visit your site come back every now and again. Please note that the goal of this blog post is to teach you to drive new users to your site. At first, it will help you grow your traffic over time (for the sake of scope). However, this knowledge will help you work out your personal strategies of attracting the users and keeping them.
Well, I think it’s time to roll up this introduction and start to talk about tips, tricks, and lifehacks of driving traffic.
Driving traffic to eCommerce website
Please note that the strategies of driving traffic to an eCommerce project can differ depending on the type of product you sell. For instance, you could be selling computers or donuts.
I won’t differentiate by product type and just cover all major traffic acquisition approaches that fit for eCommerce products. I will also mention which type of products each strategy works best for.
You surely heard the saying “no money, no honey”. It is so true for eCommerce sites. Paid traffic like Google Adwords, Google Shopping ads, banner ads, Facebook ads, and so on is a working way of driving traffic and closing the deals. The strategy is especially efficient for startups.
As the practice shows, e-stores get more than 40% of traffic through paid search. Paid search is a great bet for the products with a short buying cycle, like computer hardware, for example.
What do paid search platforms like Google AdWords can do for you? They bring you to the top of the search engine. Supposing you rank #1 organically for some product, paid search ads will still be placed above the organic results. That’s why I believe they are so useful to eCommerce stores.
I advise you to make up a list of keywords with high commercial intent to stake on. The easiest way to do this is just to analyze what your competitors are bidding using your favorite marketing tool.
For example: if you are using Ahrefs, you enter the URL of your competitor’s site into Ahrefs Site Explorer firstly and then select “PPC keywords”.
Side note: Here is a good video in case you want to know more about doing keyword research.
But let’s come back to the keywords one of your competitors is bidding on. Choose the best ones with high commercial intent and bid on them. By the way, you can use the Google Keyword Planner to find great keywords to bid on.
When is paid search not an option? If you sell some very specific product having unique characteristics consumers just don’t search for it.
Is the above about your merchandise? Then don’t put too much hope on paid search. Only people who are loyal to a specific brand or want the unique characteristic of the product search for stuff like this. I can advise you to try paid social like Facebook ads, Instagram ads, Pinterest ads, YouTube ads, etc. They should work fine for you.
What About Organic Search?
Don’t forget about all the little things you need to do to rank your eCommerce site. I mean the ones you should do on site including good product descriptions, images, videos, reviews, etc. Search engines love pages full of useful content and your customers will love them either. Please check out this guide on the on-page SEO.
When you did all the on-page SEO, start building backlinks to your pages to help them rank. I can’t promise you that it will be easy because not too many websites will be eager to link to product pages and these are the pages you want to rank.
The most winning approach here is to create content that ranks for terms that are topically relevant to your product but are less competitive. For example, if you are selling computer parts, you can think of the following blog posts ideas:
The principles of computers work
Which browser to choose for your computer
Curious facts you didn’t know about your computer
Do I have computer game addiction?
These blog posts should rank considerably well and drive a noticeable amount of traffic to your website. When you create content, this increases your website’s traffic potential and helps to answer top of funnel product related questions. When you answer these questions, it moves potential customers down your funnel and prepares them for the purchase.
But that’s not all, here are a few more things you can do with this traffic once you have it:
Retarget visitors with ads
Convert visitors into email subscribers
Convert visitors into actual sales
Speaking about the Referral Traffic
When other sites review or talk about your product, it’s an effective way to drive traffic to your eCommerce website. Unfortunately, nobody wants to do such things for free. You can give them their cut in the form of an affiliate program, product, or money.
Social media is a great source of traffic. Promote on social media but remember that this type of traffic is not necessarily new.
The goal of your SMM campaigns is making your followers share your posts or products with their followers. Don’t just promote to people who are already the fans of your brand. By the way, your product must be really top notch because people won’t share something mediocre.
Use content, people like to share awesome content. Sharing creates a ripple effect, which in its turn drives new traffic to your website, increases your reach, and grows your brand.
Building Email List & Getting Mail Traffic
It’s really important for most of the businesses to build an email list. What does email allow you to do? You can reach your customers directly, immediately, and pay nothing for that. I don’t say that all emails necessarily drive new traffic to your website, but they let you engage past visitors showing them new information and offering something that makes them come back to your site. They wouldn’t have done this otherwise.
As you have already understood from this article, the right strategy of driving new visitors to your website is always “it depends.” I will say it once again - not every method of driving traffic covered above will work for every business. However, this is a proper beginning to better understanding what strategies, tips, tricks, and lifehacks to try depending on the type of website you run.
The best way to find out if a traffic acquisition strategy works for you is to try it and analyze the results. In other words, to measure the level of success.
Don’t believe people who claim they have some magical universal strategy for traffic acquisition that works for everyone and anyone, they are fooling you.
This post was just an introduction to driving traffic to your website, now you can dive deeper into the topic.
Do you have any specific questions/thoughts/suggestions about driving traffic to your website? Please feel free to type them in the comments below!
I wish you the best of luck with working out your own bullet-proof traffic driving strategy.
Thanks for reading this article,
Helga Moreno is a passionate content creator and marketer at Ahrefs bold enough to believe that if there's a book that she wants to read, but it hasn't been written yet, then she must write it herself.