Podcast also is known as an on-demand radio is an old digital discovery but a new recognition because more brands and audiences have realized its value and hence TechCrunch has reported a 27% increase since the last year. The basic motto of a podcast is allowing brands to communicate with their captive audience. This, in turn, helps to create an authoritative position in your industry and also creates brand advocates as you move forward.
Through podcasts, brands can even better deliver content to the right audience by identifying and choosing a topic to talk on which are of interest to any specific group of people. The durations of these Podcasts depend upon the matter to be discussed.
No wonder podcasts are one of the most easy-to-consume media for businesses and personal topics hence we are gradually seeing a lot of digital marketing agency are proposing this format to their clients. Most people are listening to podcasts to learn growth tactics for their businesses, be inspired by entrepreneurs and improve their marketing skills.
There are many podcast platforms in the market by now which are having a competition of their own, a trick for you here is to choose the right one where your audience is. Some of the most popular Podcast platforms are Pandora, Spotify, iHeart Radio, Apple Music, Amazon Music, SoundCloud, Google Play All Access and now Facebook, Twitter and LinkedIn are also to join the bandwagon.
2020 is going to witness even faster growth in the podcast industry. Here’s a look at how are effective for marketers:
1. Relationship Building with Audience
Businesses and brands can open up to their listeners and viewers but communicating what matters most to the targeted audience. When listeners hear businesses talking about familiar things to which they can relate, they become more tempted to listen even more and find appropriate reasons to listen to the podcasts. This is where an engaging and interactive speaker comes into vitality for relationship building. All this can get a listener associated with the brand and start forming a long-term trust, relationships, and conversions.
2. Bolstered Traffic Generation
The podcast is one digital marketing medium which can make your business popular among potential audience and consumers. This can happen when people start knowing about your brand and values and then start referring to their social circle. With the increased reach, people start taking interest in your brand and come to your business which means your
traffic generation has increased.
3. Most Compelling Advertising Tool
There is no hard and fast rule to start your business’s podcast and reach more audiences. You don’t have to invest a hefty amount of money and time as compared to other marketing tools. All you need is a high-quality microphone and handy software to broadcast your podcasts with the best quality.
4. Generate Brand Awareness
Podcast can create greater brand awareness and your brand name can gain wide popularity by maintaining regularity and consistency. When you keep updating your podcasts regularly then there are high chances that your audience gradually starts understanding your business.
5. Build Your Authority
As Podcast is another tool used for marketing your business online, this can increase your authority in the consumer market when done the right way. As people find more ways to consume your content and directly hear from the team members then this creates high authority.
6. Smart Video Marketing Tool
Video Marketing is a new trend that is meant to stay for years to come. However, a lot of businesses can’t afford to spend their finances on shooting videos. This is where they can cash in from podcasts as this is one of the most cost-effective tools presently available in the market to stand out from the competition and get even more close to your target audience. This is one amazing marketing medium that can attract and engage a wider audience through videos.
7. Gather Newer Ideas
Regularly updating your podcasts can mean you do more research about new topics and collaborate with the other co-hosts for every episode. You will notice that you have a greater chance to fetch information that you may have not noticed or considered before. Podcasts allow more variations than blog posts with the flexibility to customize.
We would have to admit that podcast is the coolest addition to online marketing revamping the existing video marketing strategy. But be sure to start it off with adequate planning and establishing SMART Goals and strategy for more success.
