There are many different ways you can grow your mobile app and content marketing is one that has many benefits to it. Content marketing involves the creation and sharing of content that does not explicitly promote your brand but rather sparks your audience's interest which makes this type of marketing perfect for mobile app developers and owners. Read on to find out how to grow your mobile app with the help of content marketing.
Why Use Content Marketing To Grow Your Mobile App?
Content marketing is perhaps that cheapest type of marketing. It does not require many skills and can be easily outsourced in case you don't have the time to spend on it. It doesn't matter whether you created an e-commerce app or a church app, content marketing will help you grow any mobile app you can think of.
In case you are still not persuaded that content marketing is right for you, there are some statistics (taken from here
) that will change your mind about using content marketing to grow your mobile app or app marketing in general:
- Apps account for 89% of mobile media time, and almost half of the small businesses own a mobile app.
- 91% of users say that content is very important.
- For 83% of B2B marketers, mobile apps are important in regards to content marketing.
- 69% of smartphone users would buy from stores that have mobile sites which cover their questions or concerns.
What Do You Need For Successful Content Marketing?
Even though content marketing is considerably cheap, it does require some skills if you decided to do it yourself instead of hiring a professional. You will need a blog for your site where you will be posting articles and driving traffic to your website.
The best way to ensure that you produce relevant content for your audience is to do some thorough research prior to starting your content marketing campaign. Find out who your potential readers are and construct buyer personas to know who would want to use your app.
What Are the Best Practices of Content Marketing for Mobile Apps?
Now that you are certain that you will be using content marketing to grow your mobile apps, here are seven best practices to help you get on track.
1. Create a Content Marketing Strategy
There are two ways you can go with your content marketing campaign for growing your app. If you know that you will have time to write the content yourself, then you can start planning everything to the smallest detail. Otherwise, you will have to find and hire a professional for it.
Don't start your campaign top early or too soon. If your app hasn't even been created yet, then it's too early. If it's already on the market, then it's too late. The ideal time to start is when you are developing your app which may be challenging for some as you will have to spend time both on the app and on your blog. This is why you must consider hiring a writer to create your content.
2. Show Your Audience You Understand Them
You must show your audience that you understand them and their pain points. People want to find a way to make their lives easier and if you can provide them with such, they will happily take the opportunity to do so.
Both your app and your content should solve people's problems. Think of what makes your creation so valuable and useful to them and talk about it in your blog.
3. Use Your Audience's Language
This is essential to establish a connection with your audience and be able to write your articles in a tone that suits you and your app best. If your app largely relies on visuals, then your articles must be full of these too. If your app saves time by allowing to schedule tasks in a unique way, then your articles must be short and to the point because your audience doesn't have time to read long ones. It's as simple as that.
4. Find the Most Effective Channels for Promotion
Instead of only using your blog, promote your app on various social media platforms. You can get onto forums and discussion boards too if that looks like an appropriate channel to promote your creation. As long as you are utilizing as many tools available to you as possible, you should be making the most out of what you have.
5. Use Different Content Types
There will be different people using your app and reading your blog. Logically, they will have different preferences when it comes to content. Some might prefer short how-to articles, while others will love your video tutorials. This is why you must make sure that you create content of different types depending on the needs of your audience. Of course, you won't be able to satisfy absolutely everyone, but you will still make most of your readers and app users happy.
6. Benefit from User-Generated Content
Even though creating your own content is important, you must not forget about UGC or user-generated content. For your blog, find reviews of your app and customer testimonials which can be included both on your landing pages and as separate articles. For your social media, see if anyone tweets or posts and share that content on your own page. For other channels, find your own way how to benefit from UGC.
7. Generate Useful Content in Your Blog
This has been mentioned before, but it deserves a separate section. Great content attracts readers who then become the users of your app. Don't neglect the quality of your content and the value it carries. The more informative, educating, or entertaining it is, the better for you and for the well-being of your blog (and, consequently, the success of your content marketing campaign).
To sum up, you can easily grow your mobile app by using content marketing and following the advice in this article. App marketing is important in order to find and grow your audience. And content marketing is perfect for doing just that.