In the world of digital marketing, the goal is to attract customers by spreading out your message on the Internet and hoping people visit your website and other online premises.
Now, when it comes to attracting new customers to your business, there emerged an entirely new digital marketing strategy you can use right away – and it’s called marketing funnel. The main idea behind a marketing funnel is to ‘funnel’ new customers and make them stick around after their first purchase by employing many of the strategies already mentioned above.
So, if you are wondering what makes these funnels different from a common digital marketing strategy – here’s the deal. Funnels have a fixed structure and need to be executed in a step-by-step chronological fashion in order to work.
In this article, we’ll describe the three stages of
digital marketing funnel and how they work together. As you will see, funneling represents a well-rehearsed process, so essential different parts of it are carried out in the proposed order.
Here are the three stages in more detail.
Laying the foundation is where it all starts.
As its name itself suggests, a foundation for a digital marketing funnel strategy would be a definition of what your particular social media goals are.
At this stage, your need to inform yourself about how the competitors are doing, about what sort of clients you can hope to attract with your products or services (meaning determining your target audience), and to determine what digital marketing strategies you’ll be using in order to achieve this.
Defining your floodgates for the upcoming ‘funneling operation’
A ‘floodgate’ in a digital marketing funnel situation represents the way you will attract your customers, and it can include pretty much all the aforementioned strategies such as social media marketing, SEO, e-mails, you name it. The main idea behind choosing your floodgates is relatively simple – the more, the better.
Social Media Marketing
Now, using social media marketing for this purpose is a must, because it’s either free or low cost, and it can drive a considerable amount of traffic toward your website. Plus, there are so many social media platforms you can use, that some people are bound to get interested sooner or later.
SEO
One of the most potent digital marketing weapons you can use nowadays would undoubtedly be SEO, because it enables you to take an otherwise unusable piece of content, and turn it into a powerful tool for attracting new customers.
The great thing about SEO is that it can be applied to virtually all of your online ventures – from organizing your website’s appearance, to publishing posts, and managing your social accounts. Well put-together keywords, meta descriptions, and content in general makes your online presence felt to a greater degree than if you were to wing it without SEO.
If people can immediately see your company when they type in something they need, they are more likely to make a purchase and then continue following your company’s activities later on. Now, if you aren’t sure you can organize an SEO strategy for all of your online assets yourself, you can always get someone to do it for you. For folks living in Australia,
GWM Brisbane can be an exciting solution, for example.
Closing in the deal through a sales funnel
A well-concocted sales funnel is to-the-point, attention-grabbing, and prompts the customers to commit to a purchase in a non-invasive way.
The sales funnel itself is a three-part process that consists of a lead magnet, an amplifier, as well as some sort of conversion event, where you can actually make the sale.
The lead magnet could be anything that grabs the attention of the customer. Whether it’s an interesting link they click or an attention-grabbing headline, they will want to read. (And then there’s a link in the text, for example.)
Secondly, there’s the amplifier part, where the customer is further convinced to go through with the purchase of something you’re selling. Testimonials, videos, and demos can all act as great amplifiers.
Last but not least, the conversion event, as its name suggests, is a place where the sale happens. That’s usually a checkout page for online sales. The more comfortable you make it for the customer to actually buy something, the more likely they will buy it.
All things considered, as long as you make sure not to ask too much sensitive information from your customers, optimize all of your online venues, and are ready to invest some time and effort into developing a sound foundation for your funnel strategy, you can rest assured that the results will be visible sooner or later.
