When you hear the word “WordPress” you instantly think that this CMS free software helps you create personal blogs and websites. Although this claim is true in general, it doesn’t mean that WordPress is not suitable for making ecommerce websites. In fact, it is appealing to countless small businesses and solopreneurs who believe that a Facebook page is no longer doing the trick. For them, WordPress is a digital treasure trove that will help them turn their ecommerce website into a success.
Choosing a name for your domain…
The first step in creating your brand’s online identity is to choose an appropriate name for the domain. It is displayed in the address bar so it will constantly be in the readers’ view. That’s why the name needs to catchy as people will identify it with your brand. Be careful which domain name you purchase as there are
too many blunders out there that you can consider this task as trivial.
…and a hosting provider
After you choose an appropriate name for your domain, it’s time to select a provider and a web hosting package. Among other things, like the shared server’s storage and security, you should ask about the speed you can expect. Also, when researching a certain provider, take notice of any previous server crashes.
The importance of a good product description
A blog has paragraphs and paragraphs of text where you can show all the keyword savviness you possess. However, an ecommerce shopping platform will feature mostly product descriptions that are segmented and under one paragraph long. Under such conditions, it becomes artistry to write everything that a prospective buyer should know, yet still, insert the right keywords.
A typical product description should be well composed and engaging. The person deciding whether to purchase a particular product should be able to find about its most important feature in seconds. If there are any changes to the offer, like seasonal promotions, don’t fail to list those in the product description as well.
Good-quality imagery
One of the biggest upsides of WordPress is the rinses of themes and images to choose from. You don’t have to become a premium user to discover the colorful themes this CMS platform has to offer. However, if you use WordPress for an ecommerce website, then high-quality images become the main focus, pun intended. Contact a good photographer, as professional images are much better than stock photos.
The images should have high resolution so they can be zoomable, to reveal every detail on the product. Furthermore, you can use
augmented reality (AR) to help consumers get a feel of the product once they purchase it. This way, it won’t be necessary to try clothes or makeup on before purchasing them. If you think AR is a bit too much for your ecommerce platform, then at least make it possible to look at a product’s picture from various angles.
The importance of titles
Apart from the description of the product, its name, i.e. the page’s title, should be optimized. The titles need to reflect the search preference of your target group so Google can rank your ecommerce platform high. It goes without saying that high rankings result in a greater number of leads and ultimately, higher sales figures. Just ask the Big Six, Australia’s six largest law firms that traditionally rank the highest on Google in their industry.
SEO and geolocation
If you are having trouble arranging the keywords in the title in the correct manner, you can use online tools or contact a marketing agency. The latter can help you with geolocation as well. Namely, if you’re targeting a specific market in terms of a geographical region, then hire local SEO experts. For instance, trying to sell a product in Brisbane, you are more likely to get a
quote from Brisbane SEO firm GWM than from an SEO firm in Darwin up north.
A simple way to register…
One of the biggest reasons that an ecommerce has a high bounce back rate is overcomplicated registration and buying process. Put WordPress’s easy-to-use interface to good work to create a hassle-free registration procedure. Nowadays, everyone has a social media account so they can register using it.
…and shop
Furthermore, when a shopper fills up his card and proceeding to the payment page, make sure they don’t have to click too many times. WordPress offers likable call-to-action buttons that should place the shopper just a couple of clicks away from completing their purchase.
A faster response time
Emergency services must respond fast in order to save lives but your business’ life will be at stake if you don’t respond fast to your visitor’s queries. Response time is directly linked to the overall conversion rate so try to speed up this process as much as possible (and with WordPress, it is always possible). There are
numerous plugins for live chats on WordPress so it won’t be hard to choose and install one.
Such a feature might increase the final cost of the website’s upkeep but hey, you got to make the whole presentation for free! As your business grows, you might consider hiring a third person to be in charge of responding to customer queries or outsource this job to a call center. Whatever method you choose, make sure someone responds to a client’s question within hours.
Make the policies transparent
One of the things that visitors hate the most is the lack of transparent policies on the website. If the cannot find the return procedure, for instance, then they’ll have to call, text or e-mail you which is a hassle for both them and your staff.
That’s why this and similar policies (what to do with defects, what happens if the shipment never arrives, etc.) should be clearly displayed on the website, at least with WordPress this is neither hard nor expensive. In fact, you should create a FAQ section after you receive a sufficient number of queries to notice a pattern in them.
Turning any ecommerce platform into a success is no easy task. However, if you use WordPress, then you’ll get in front of the SEO race from the very start because making the website is free; all you are paying for is web hosting.
