3 Amazing Ways To Enhance Your Conversion Rate Optimization With UGC

  • By Alice Herman
  • 19-08-2019
  • E-commerce
ecommerce conversion rate
In recent years, People are tired and annoyed of experiencing spammy, useless, brand-centric content most of which have no utilitarian value to the audience. This directly affects the conversion rate of the businesses as the audience isn’t even interested in engaging with this firm-generated content.

Businesses nowadays have started investing time, money and labor into generating the best quality content that is both effective and interactive. And Growing revenue and a loyal customer base is the ultimate goal for any business, and content marketed by brand brings them to the conversion stage. therefore, it is evident that there is a positive correlation between Content and Conversion.
 
ecommerce conversion rate
 
Especially, User-generated content, as it has an immense impact on shaping the consumer’s purchase intention than other available alternatives and Stackla stated that ads with user-generated content bring 5 times higher click-through rate (stackla.com).
 
User-generated content has been a key element of recent marketing strategies of businesses. So, let’s first explore what really is User-generated content.
 
User-generated content
User-generated content is primarily the content generated and posted by the users or stakeholders of a brand mainly on digital platforms. The vital elements of UGC are that it is generated voluntarily, free of cost, genuine, credible, and trustworthy.
 
website engagement
 
User-generated content delivers information on the experiences, reviews, feedback, and knowledge concerning a commercial component from previous or existing customers of a brand or product.
 
And this notion of people trusting this authentic information and shaping their buying decision has hooked the marketers to use it for their promotion, attract the audience, build community through interaction and engagement, establish credibility and conversion rate optimization eventually.
 
Many businesses are delegating the significant amount of content creation responsibility to the users to amplify their eCommerce conversion rates and establish a growing revenue stream.
 
So, we have put together 3 amazing ways through which you can enhance your eCommerce conversion rate by employing User-generated content in your marketing plan.
 
1. Review ⇆ Rewards
There is nothing better to prove the authenticity of your eCommerce than the reviews uploaded by the existing customers about you and your products. For an eCommerce, Reviews are such content that people will give priority to it over your offers and discounts.
 
customer experience
 
Displaying customer reviews have been known to improve revenue by 18% (human.marketing). To get even better results and engagement, you can add rewards and incentive aspects to reviews as well, where you can provide reduced delivery costs, offers, promo codes, exclusive access to the consumers for uploading reviews, feedback, and their experiences.
 
And further, you can provide better rewards to reviews with visuals i.e. images and videos. Users are willing to put effort if they are being rewarded and appreciated for their effort.
 
2. UGC feed for visual appeal
Visuals are exceptionally engaging than basic textual content. And people follow visual instructions 323% better as compared to written instructions (Jeffbullas.com). Besides, Shopping experiences of consumers are hugely influenced by visuals uploaded by existing customers on social media platforms.
 
instagram feed on website
 
So, as an eCommerce platform, the shopping experience is highly influential in shaping conversion rates and integrating photos and videos uploaded by users on social media channels and compiling one single feed and showcasing it on your website using content aggregators will do wonders for your eCommerce.
 
This will also be a great way of showing social proof to the audience as it is a symbol of authenticity and trust.
 
3. Shoppable tag integration
Shoppable tags have been a recent phenomenon and have received a warming response from the consumers. Consumers abandon carts on eCommerce platforms due to a lengthy, time-consuming process, and unavailability of appropriate product description and reviews.
 
adidas feed
 
Shoppable tags have resolved all these issues for digital commerce. Shoppable tags are tags provided to the product(s) shown in an image or video. This allows the viewers to buy the product in real-time instantly.
 
You can integrate shoppable tags to the user uploaded images or videos user-uploaded with their bought products and publish it either on or on your eCommerce website or social media profiles. This is an excellent way to enhance your eCommerce conversion rate.
 
To Conclude
User-generated content is of prime importance for marketers nowadays while developing their content for their marketing strategy and proper execution can help in garnering maximum engagement and conversion rates for your eCommerce business.
 
Especially when it is about making a purchase, People look for ease of access and cues of social proof to proceed with the transaction and the three ways that we have discussed that provide a constructive and valuable approach to your eCommerce conversion rate optimization with minimal time, money and human effort investment.
 
Share with us if you have any questions or ideas relating to eCommerce conversion rate optimization and user-generated content.

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Author

Alice Herman

I’m Alice Herman and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.

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