After months of hard work put in by the marketing team and many SEO campaigns later, your online business is finally attracting the traffic you need. But its one thing to attract visitors to your website, and quite another to get them to convert.
After all, all this traffic is of no use if visitors are not converting. If you are a newbie to the field of marketing, then let us help you learn more about the basics that will help you increase your website’s conversion rates.
What is conversion rate optimization (CRO)?
Conversion rate optimization (CRO)
is one of the most important factors that decide the success of your e-commerce website. It is the method of improving your website’s conversion rate by advertising, marketing or any other business practice that drives a visitor to take action.
For example, let’s assume that you send out an email that asks people to click on a landing page so they can buy a product. Your CRO, in this case, would be to focus on getting maximum people to click on that email and improve the conversion rate of the click-throughs.
Best tools to increase your website’s conversion rate
To achieve your desired conversion rate, it is important to understand how users navigate your e-commerce store so that you can gently nudge them down the sales funnel.
Keep your users engaged and provide them with a hassle-free buying experience by creating a user-friendly website. Test your site regularly to ensure that it is delivering the desired results.
Moreover, if your website belongs to a particular niche like a leather skin shop
or sells clothing online, then you should also observe your competitors and learn how they are optimizing conversion on their websites.
A variety of tools
can help you achieve these goals and have a remarkable impact on your e-commerce store’s conversion rates. These innovative tools are designed to optimize your website while also assisting with your customer acquisition efforts.
In this blog, we are going to share 4 tools that will help you increase and optimize the conversion rate of your e-commerce website.
1- Rejoiner – Shopping Cart Recovery
If you are an e-commerce business owner, then you know that cart abandonment continues to plague retailers. According to research over 3/4 of shoppers leave a site without completing their purchase.
With a little bit of help, you can convert these visitors into paying customers. After all, adding items to the cart means that they are willing to buy. Many shopping cart recovery providers can help you out with cart abandonment issues.
is one such tool that is easy to use and offers a 14-day free trial. The best thing is that the trial only begins after you’ve converted your first customer with the tool. How exciting is that?
Rejoiner is based on the simple concept of capturing visitor information and sending them reminders about their abandoned cart.
You can set multiple emails and configure the number of days according to which the emails should be sent after the date of abandonment. What’s more, you can fully customize the HTML emails too.
Rejoiner supports all popular e-commerce platforms so you shouldn't have any problems integrating it with your online store.
Browse through their comprehensive dashboard that displays all important statistics like abandon rate, abandoned carts, cart details, e-mail open rate, etc. This data can help you measure the effectiveness of your campaign so that you can adjust it accordingly.
2- Yotpo – Social Reviews
Reviews and testimonials can help boost your website’s conversion rate almost instantly. According to Spiegel Research Center, nearly 95% of shoppers make online purchases after reading reviews.
provides a great suite of tools that can help manage product reviews and testimonials for your website. Yotpo’s core feature includes sending out emails to customers after a certain number of days, asking them to review the product they have purchased.
The program also comes with the option of including a follow-up email that offers customers a discount in exchange for their sincere reviews.
Other than collecting reviews through emails, Yotpo also offers integration with all social platforms like Twitter and Facebook. This feature allows you to repost the best reviews across various social media networks.
Moreover, it even allows integration with Zendesk through which emails are automatically sent out to customers - asking them to rate your customer service.
Many factors influence a prospect to complete a sale and convert them into a loyal customer. From product pages, call to action buttons and your homepage’s layout - everything plays a significant part in the conversion process.
Crazy Egg is a user-friendly tool that helps you collect and analyze user data so that you can understand your customers, their patterns and preferences.
Crazy Egg’s scroll and heatmap feature helps website owners determine how visitors are engaging with their website. You can analyze their scroll and click behavior to point out popular areas and identify which elements on your site are not attracting attention.
Crazy Egg is a popular heat mapping tool that is used by some of the biggest e-commerce brands including Amazon, eBay, and Zappos.
Another excellent way to improve your conversion rate is to try out different variations of landing pages to see which variant gets the most results.
It is also known as A/B testing, where you evaluate different page layouts, fonts, colors and copy on your e-commerce website to see which one works best for maximum revenue generation. In fact, 56% of marketers
believe that A/B testing is one of the most effective ways to expedite results for CRO.
Optimizely is an easy-to-use A/B testing tool that helps you create personalized experiences for customers based on localized ad campaigns, users’ geographical locations and devices. It includes instant testing capabilities, testing schedules, engagement and clicks tracking - all of which help you provide a customized experience to your customer.
BBC uses Optimizely
to derive learning and implement best practices on their website. It has enabled them to build a true culture of experimentation. Optimizely has helped them enhance overall customer experience across all their digital channels.
In today’s fiercely competitive market, an e-commerce business owner should know all the tricks to improve conversion rates rapidly. It may be challenging at the start, but by using the tools mentioned above, you can improve your website’s conversion rate with very little investment in time and money.
Do you know any other tools that helped you improve your e-commerce website’s conversion rates?
If yes, share your favorite ones with us in the comments below;