Let's say that you came up with a revolutionary product idea. You invested a lot of time, money, and resources in making that product a reality. Now, you are ready to change the world.
However, your customers will not buy it unless they know that your revolutionary product exists. Hence, you need a marketing strategy to promote your new product effectively. You should keep this in mind when you
create your own e-commerce site. Otherwise, your product launch is doomed to fail.
That said, discover six creative ideas you can use to promote your new product development effectively.
1. Use entry pop-ups to grab attention
Want to know when's the best time to grab your audience's attention? That's usually as soon as they open your site, and that's what entry pop-ups allow you to do. With it, you can easily promote your new product, boosting visibility right from the very beginning.
You can highlight a new product using a pop-up. Another option is to generate sign-ups from customers who want to be notified of your new product.
Entry pop-ups are also effective in highlighting a new product or using opt-in forms for subscriptions. Once site users see a discount as soon as they enter your site, they will likely use it.
2. Add a unique product information
In the same way, you should also have unique product information. Every product should have a product detail page.
It would help if you also made brand and category pages. See that every page you build contains the best information for closing a sale, along with SEO-friendly headlines and titles.
3. Offer loyal customers an exclusive preview
Having loyal customers is critical when promoting your product. That's because they are likely to recommend your products to their network.
You can do so either in-person, in a pre-launch party, a preview, demo, or an online tour. You can also send them a special invite to test the product out and then give you their feedback.
For one, these exclusive offerings aren't only great in improving your customer engagement strategy. This also shows how much you value your customers. Remember that engagement and loyalty are essential to building a successful growth marketing strategy.
4. Write a gift guide
Writing a gift guide is another strategy that you can use. This lets you highlight your product to customers and drive traffic to included product pages.
It can be helpful if your gift guide is shareable content. Doing so can help you generate brand awareness around your new product. They're also ideal for gaining quality backlinks that will help you improve your rank on search engines.
5. Improve your website's SEO
Search engine optimization is making your e-commerce website appear on relevant search results. And if possible, you'd want your online store to appear on top of the search engine results page.
Carefully picking the keywords is one way that allows you to go higher up on page rankings, making it more likely for someone to click your site.
6. Source user-generated content
Finally, you can promote your product by letting your customers speak for you. People are likely to try a product if they see good online reviews.
You can use this strategy to market your products and ask your best customers to leave you with reviews. You might also share images and videos that include your product in them.
Developing a revolutionary product is one thing, but making it known is another. Your efforts in building this new product will be for nothing if you do not have a robust marketing strategy. As such, you can follow the ideas above on effectively promoting your new product development on your e-commerce website.
