E-commerce is becoming a king of marketing. Every business wants to take their business online. Online competition has made it imperative for e-commerce to make a strategic plan to beat their competitors.
Now, every marketer has a doubt, which tactic will take their business to new heights.
In this article, we are going to learn about eCommerce marketing strategies to help businesses outrank their competitors and give a boost to online sales.
1. Sell Products on Social Media
Social media has become a part of our lives. According to a survey, youth spend 20 hours a week on social media. This data shows the extensive use of social media platforms. But we need to understand that social media is not only about late-night chatting, tweets, and motivating Instagram quotes.
When we talk about eCommerce strategies, it is important to add social media strategy. That strategy must include both organic and paid strategies. Selling products on social media is a great way to engage thousands of customers but keep this thing in mind that not every social media platform is useful for you. Make a list and analyze it properly.
Set your target audience and check your customer's preferences and shape your strategy according to it. Instagram and Pinterest are the most useful platform for eCommerce.Even Pinterest has recently launched a new feature in which "Product Pins with Shopping Recommendations" to help eCommerce companies to sell products.
2. Use Email Marketing Automation
Email marketing is a crucial way to engage customers. Companies and businesses are using this tactic for a long time. And now it's time for your eCommerce business to adopt this strategy. According to a survey, global email users are expected to rise to 4.3 billion in 2022.
Various marketing automation tools are there to help you send personalized emails to engage your customers. Personalized emails are a great source to reach your prospects. Subscribed newsletters are one of the common ways to remind customers about your products and services.
3. Product Descriptions
When people do online purchasing, they depend upon the descriptions to get all the answers to all the questions that they would generally ask a sales representative at the store. Customers must get valuable information for products and services.
For eCommerce marketing, you need to add keyword-rich details for your products on their assigned pages, and a dedicated Frequently asked question(FAQ) section on your website. Not only will this help improve the shopping experience, but it will also help in building goodwill. Product descriptions should be unique and useful, and effective description is also beneficial for SEO.
4. Consider Mobile or Device Type
As an individual, we always have a phone in our hands-So are your customers. Most of the time customers search products or services on their phones, so your website must be mobile-friendly. When we say mobile-friendly, we mean that it should not take much time to show information.
According to a survey by Statista, around 40% of retail eCommerce sales come from mobile, and it's expected to rise to 50% by 2020. The simpler the checkout process, the more it helps to increase your eCommerce conversion rates.
5. Content Marketing
One of the primary reasons why content marketing works so well as an eCommerce marketing strategy? It is because Google loves content. On Google, content is one of the most significant factors of ranking.
It means creating content allows you to list in Google, which in turn can give you traffic on autopilot and the same goes for videos.
YouTube also works as a search engine plus a google product that means videos on YouTube also have an opportunity of getting rank on google by relevant search terms. Relevant search terms mean the topic or content which is in demand and a lot of people looking for it.
For getting traffic on your website, you need to look for keywords that have good search volume. Every business has a different standard for search volume. Choose those keywords that best describe what you are offering. For example, if you're selling cosmetics then you must include brand names in search words.
Enter the keyword into keyword research tools and decide your targeted keywords.
Prioritize keywords with the most massive search volume and the lowest keyword difficulty. List that away in a spreadsheet, and look for more keyword ideas you could write for.
Once you have a list of content ideas, it's time to create content. Try to match the search purpose as precisely as possible. Think like a customer and how they will search for specific products.
To improve yourself, enter the keyword into Google and have a glance of what Google thinks. Once you have got the edge, beat the rest of the content. By that, I mean, find out how you can do better than the rest.
6. Referral program
The simple and most straightforward way to kickstart your eCommerce marketing is to set up a referral program. The referral program is the most trusted and tried method of engaging customers. Word of mouth is the back support of every business, and eCommerce can also take its advantage.
There are few referral Strategies you should consider to give a boost to your eCommerce marketing.
Give your customers freebies
Referral marketing is the process of rewarding your customers. It's a way to understand your customers; your small efforts can make your customers feel valued and acknowledged. Every customer chooses to get incentives from their favorite brand because they are connected with the brand for quite long and have worked as an advocate for them.
The customer favors referring to your brand if you give them something for free. Whenever you give them incentives, they make them feel encouraged to take a step further for you.
Since their references are associated with their friends or family trust, so make sure you don't forget to make your potential customers happy.
Make your customer support healthy
Sales should not be the only purpose of any company; customers demand more from the brand and are likely to get more privileges from them.
Sales after service should be good so that they promote your brand to bring more referrals into action.
Whenever a customer encounters an issue, they contact customer care, so it becomes more important to make a customer care service sound and reliable. Your customer support should be active as well as calm while talking to the customer.
If you help them, your brand will win their trust and make you able to earn more hearts. The first impression always leaves an impact on the customer. Still, you should be consistent with your efforts because, in this cut-throat competition era, one misunderstanding can make you lose your loyal customer.
Target the right customers
Referral marketing needs full proof planning, and the planning part should not leave any stone unturned. Before the launch of the referral program, do a segmentation, this segmentation will show you those customers that can take your business to new heights.
Make a list of those customers who have bought a lot and can spread a positive word of mouth to a great extent of new customers. Targeting the right customers will not only save your time but also gives a massive benefit to your referral program.
The analysis helps you to make those customer lists with whom you have to make your relationship more robust in the first instance. It does not mean that you can neglect other customers, but it's just that you can form separate groups and can focus upon them as per the requirements.
Build one to one relationships with customers
Today's time, it becomes imperative to maintain a good relationship with the customers as buyers are the real spokesperson of any brand. If you want them to become your brand ambassadors, then make a healthy and interactive relationship with them.
When we say personalized, it means to make them feel that you are interacting with them one to one.
The most reliable way to communicate with them is to use emails because emails are considered to be essential and informative. Therefore, customers will open those emails if you approach them by their name. You can take a further step, by wishing them on their birthdays and can send them some vouchers.
Create a favorable situation for all
It means that in this referral program process, everyone will gain something. The company will be able to improve its customer base as well as its sales; the referrer will get a prize for each conversion, and the one who gets connected after getting referred by his friend will also get something from you.
The referee or the new customer should get some reward only then they will feel encouraged to take any action, so it is essential to keep them happy and motivated.
Giving them something in return, you will build a win-win situation for all as everyone will be happy after the completion of the program.
Wrap up
In this article, we have seen different eCommerce strategies for increasing sales and driving more traffic. The more traffic you drive, the more you generate revenue. I hope this article is useful for you and gives you the insight to plan strategies for your business. If you have any other strategy, don't forget to share it with us.
Keep learning and experimenting.
Shivani writes SEO articles, blogs, and guest posts for businesses who want to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation.
