Global retail eCommerce growth sales have increased 27.6% during 2020. As per reports, eCommerce will account for more than $6.5 trillion in sales. This is 22% of all global retail sales.
This growth also means rising challenges to thrive, especially when you are just starting out. There is an increase in competition, challenges in delivering personalized experiences, enhancing customer engagement, achieving customer satisfaction and loyalty, and so on.
Small businesses can leverage mobile apps to achieve numerous benefits. Having a mobile app can help build a strong brand and get a competitive edge.
By partnering with experienced eCommerce mobile app developers, you can successfully launch an app for your brand. To know more about how developing a mobile app can benefit your business, keep reading this post!
Reach a Greater Level of Customer Engagement
Customer engagement plays a crucial role in generating revenue and boosting customer loyalty. Mobile apps equip you with various features that help in enhancing user engagement.
Consider segment targeting, for example. Customer segmentation means dividing customers into groups based on similar traits.
You can create multiple user categories and deliver content tailored to each segment. You can send personalized in-app messages, product recommendations, offer rewards or loyalty cards, and so on.
There is no one method of enhancing engagement. You will have to try different tactics, but not at the cost of user experience. For example, notifications help retain and engage customers, but that doesn’t mean you can send them for anything and at any time.
Create Strong Brand Recognition
One of the biggest advantages of having a mobile app is increased visibility. Did you know 49% of people open an app 11+ times each day? Having a mobile app enables you to connect with your customers easily.
By integrating social media platforms in your application, you can let customers discuss your products. That will help spread the word about your business.
There are many ways you can achieve brand awareness using apps. Among them, having a well designed app is crucial. 20% of all apps are used only once. So, eye-catching designs, easy navigation, interactive functions, etc., will help make your app stand out.
Some other benefits of having a mobile app include:
You can quickly inform users about new products
Easy to reach younger demographics
Offer better customer service and support
Establish a one on one connection with your target audience
Market your brand to potential customers in real-time
Ecommerce Mobile App Examples for Inspiration
→ International cosmetics and beauty retailer Sephora has gained immense success with its mobile app. The app features integrated loyalty/gift cards, virtual try-on, personalized alerts and offers, and product scan for ratings and reviews.
→ Multinational retail company H&M is also famous for its mobile app. The app has organized categories and filters for things like style, size, color, occasion, etc. the brand keeps running different campaigns and ads to promote customer engagement.
Mobile apps have become central to online operations. The rise of mobile devices and the need for contactless shopping in the last two years are factors that play a massive role in the growth of mobile apps.
Apps help online businesses secure a strong digital presence, reach a wider audience, and get a competitive edge. If you are considering building an app for your business, this is the right time to do so. You can hire eCommerce app developer who will do all the heavy lifting of building a scratch.
Mobile apps have become central to online operations. They help in increasing brand awareness and recognition, improve user engagement, build customer loyalty, and more. This post covers everything you need to know about why you should consider building a mobile app for eCommerce.