How to Craft and Manage Videos For Your E-commerce

  • By Juliana
  • 10-02-2020
  • E-commerce
video crafting and management for e-commerce
Video  is at the forefront of the marketing revolution! Incorporating video advertising into your e-commerce business plan will make your potential customers into real-life customers! Videos bring visitors and keep them on your page, boosting credibility and conversion rates.
 
Statistics show that a staggering 90% of consumers find that videos are far more useful than pictures and other forms of advertisement when it comes to online purchases. Most find them informative, fun, and engaging.
 
If you are planning to take your business to the next level, you need to incorporate videos into your marketing strategy. If you want to stand out from the crowd and the overwhelming competition, you need this.
 
We will go over some important points about video production, the benefits of video production, and strategies on how to best employ this fantastic business marketing tactic. Ecommerce videos are the future, and we’ll guide you through them!
 
If you want to create some stunning product videos for your e-commerce business, they will need to contain the following:
 
- Engaging narrations and dialogues
- A simple yet effective video that explains the product and its benefits
- Professionalism without stuffing
- Understanding and relatability regarding products/brand
 
Five Ways to Produce and Manage your Ecommerce Videos

Videos Sell
Videos are amazing tools for sales. They are interactive and immersive, bringing products that much closer to the customer. If a customer is satisfied with the product and the way it is presented to him, it builds brand loyalty. 
 
Because of this fact, good writing is essential if you want to make your product video work. If you can produce a good script for your video, it can give the video narration, purpose, and an unmatched edge.
 
When you’re creating a script for your video, you need to remember the six golden rules. 
 
1. Phrasing matters. You need to know who you are talking to and how.
2. Keep it simple! You need to expand to the biggest possible demographic. 
3. Keep it light! You don’t want an overbearing script that will bore or annoy. 
4. Conversation. It is a conversation between you and the customer. Keep a conversational tone.
5. Keep it short! Keeping your video short is an important thing to remember, as attention spans don’t last too long. 
6. Keep it informative. You need to inform your consumer directly. Talk informatively and talk to them.
 
Explaining Works
Explaining clips is a fantastic tool that is used to convey your point to your possible consumer. You need to be informative and direct about it. If you are all around the place, you’re likely to lose the attention of your client.
 
Explainer videos are also very SEO (Search Engine Optimization) friendly. To become relevant on all the biggest SEO platforms, you need to be direct and organized. This drives user engagement, in turn, providing you with more customers and making a high ROI.
 
Ecommerce videos need to be well put together. The only point of them is to promote sales, but they are not always used to do so. There are numerous different types of marketing videos, and some are meant to encourage engagement.
 
When the plan is to create short informative videos, you need to determine their purpose before you put them out to the world. Are they going to be used to inform? Drive sales? Market an upcoming product? You need to think of the long run, and what is going to work best for it. 

If the primary purpose is purchasing, a video is detrimental to the process. 64% more users are going to buy a product after they have seen an informative and short product video.

explainer
 
Videos Establish Relationships
Good explainer videos are used to explain a product in a fast and informative manner. Ecommerce videos need to be quick to keep the attention span of their consumers. 
 
When people are shopping on the internet, they tend to take their time to find the best possible product that is best suited for their needs. They browse and browse, going from place to place to find the perfect candidate for their cold hard cash.
 
Even if people are browsing endlessly on the internet, the edge that land-based stores offer is the product, in real life, 3D. You can touch it, smell it, try it on and buy it. You need to have an edge.
 
Getting that edge is a simple e-commerce video away. A video can convey all the benefits of real-life stores with subtle and quick explanations through the camera, so consumers need not spend hours trying methods out. This is why good videos mater.

A good video is going to establish a relationship between you and your potential customer. It creates trust, and it brings the product to them without actually doing so.

video establish
 
Make It Your Own
Your video is the mirror of both you and your company, so it should be personal. You need to convey your point in a private and informational manner so that, while informing, it is still a good representative of your business or product. 
 
You need to customize the video thoroughly to bring out your point. Video customization is made easy with programs such as Animoto. You can check Animoto out right here, and play around with the program until you are satisfied with the product.
 
Takeaway
There are numerous reasons that an eCommerce company would benefit from explainer videos. They keep people hooked, and also inform potential consumers. 
 
The best way to increase eCommerce conversion rates is through informative videos. A lot of consumers prefer videos because images aren’t that informative, and besides no one has time to read through the annoyingly detailed product description.
 
Product videos are a great addition to any online shopping experience. They give the user the ability to see the product for what it is and provide a fun shopping experience through information, engagement, and a great hook. Ecommerce videos are a powerful tool, no doubt about it. 
 
If you add a video to your product page, you can enjoy:
 
- Longer Consumer Stays
- Better ROI
- Better SEO
- Better Engagement
- More Purchases

video impact
 
In Conclusion
Videos work. It’s simple math. They increase customer engagement, and in turn, translate themselves to purchases, hence the financial value of good advertisement videos.
 
Ecommerce businesses are popping up by the day, and they are a fantastic addition to the consumer market, offering more for less. 
 
They need good product videos to survive. If you are not confident with your ability to create amazing videos, even after this informative article, consider investing your money into Back office Pro Company.
 
A professional video making company can most certainly provide you with a fantastic product. It might seem pricey at first, but you need to remember. It’s not an expense! It’s an investment in your future!

Last Updated in September 2020

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Author

Juliana

Juliana has been an avid blogger for 5 years, with particular interests in E-commerce Data management, Web Designing etc. Today she is an expert on the subject and over the years she has consistently contributed articles to top Web Development web designing, e-commerce and Data management publications. Presently, she is associated with Back Office Pro  - a e-commerce data management service providers. For more visit: https://www.backofficepro.com/