How to Make Your App Drive More Revenue This Holiday Season?

  • By Kelly
  • 18-11-2019
  • E-commerce
make your app drive more revenue in this holiday season
The holiday season is about to come. It is that time of the year where brands make higher sales. If you have mobile apps, then you can double up the sales even more. This is because the mobile sales ruled Black Friday last season. That means you have to prepare your app for the holiday season if you want maximum profit. And, those who still don’t have a business app, it is high time to get it developed from a reliable mobile app development company.
 
The holiday season is about to come. It is that time of the year where brands make higher sales. If you have mobile apps, then you can double up the sales even more. This is because the mobile sales ruled Black Friday last season. That means you have to prepare your app for the holiday season if you want maximum profit. And, those who still don’t have a business app, it is high time to get it developed from a reliable mobile app development company.
 
Some useful metrics based on the holiday shopping season
Here are some important metrics that clearly proves that the holiday season is the best time for a business to achieve stellar sales performance. Let’s have a look at them:
- There are basically two peak time for Black Friday shopping. The first is from 8 am to 10 am and the second is between 5 pm to 10 pm.
- As per the ComScore survey, the users spend more time in-app compared to mobile sites in the year 2015.
- Approx 55% of Black Friday shoppers prioritize email promotions, 25% go with in-app messages and 23% prefer push notifications.
- PayPal witnessed a steep rise of 43% in PayPal mobile shoppers on Thanksgiving and a 51% rise on Black Friday.
- As per the statistics of Adobe, Cyber Monday was recognized as the largest shopping day in 2017 with $ 6.59 billion sales.
 
What your mobile app should offer?
As you are already versed with the thing that the holiday season is approaching, so you should try to make the eCommerce design of your app appealing that instantly grabs the attention of the onlookers.
 
Provide Incentives
If you want to encourage people to download your app, it is best to offer tempting incentives. You can offer a special discount for first-time downloaders. This will surely give a boost to your app download and sales as well.
 
Use Push Notifications
With an aid of push notification, you can notify users about the latest deals and discounts on the holiday season. This allows you to maintain communication with your users in a very non-invasive way by transferring timely messages regarding helpful and relevant information. They are also an outstanding way of engaging users in new features or promotions. By using this strategy, you can draw them to buy from your store.
 
Provide a Social Platform
There are uncountable social features that can be integrated into a mobile app. A study revealed that a majority of people log in to the social media just to see what their acquaintances are talking about. Merge this idea with your marketing strategy and it will do wonders!
 
Increase Customer Loyalty
Count the number of customers who return to your business for a second purchase. This is a crucial aspect of business that you must recognize. A mobile app makes a sincere connection and creates a bridge between the clients and your business. The fact that a smartphone is closest to a person implies increased recognition. In simple words, you are literally at their fingertips!
 
Make Your App Stand Out
With each passing day, the number of apps on the app stores is increasing. So, it becomes necessary to differentiate your app from the rest. This holiday season you can opt for holiday themes or icons, use vibrant colors associated with holidays, and a lot more things. It can help you in making your app distinct from rivals. You can even try these on your eCommerce web design to increase the traffic. With the addition of these festive attributes, you can uplift the conversion rate.
 
Conclusion
With all the above ways, you can definitely increase the mobile app revenue this holiday season. So, you should try these tips to get the most of your business app this festive time.

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Author

Kelly

Kelly is a skilled mobile app marketing expert associated with Sparx IT Solutions for many years. Through her write-ups, she likes to share her knowledge on the latest app marketing trends to boost the business revenue.