How And Why To Improve Magento Website Loading Speed?

We are living in the digital era, in which there are various e-commerce content management systems (CMS) available on the market, such as Shopify, Woocommerce, Magento, etc. As an eCommerce platform, Magento is the most popular and widely used because it is the most robust, flexible, and best-performing option. This caused Magento 2, the latest release of this platform, to be chosen by the majority of eCommerce startups and online merchants.

 

Magento 2 can however still present a few problems, and the most noticeable of them is its slow performance. Identifying the source of the problem allows you to resolve it more easily. Through this article, I will share with you the important factors that cause Magento 2 to slow down and how to speed up Magento 2 Store.

The Magento 2 speed is not slow by default as the default store is robust and runs smoothly. Many of the issues surrounding low-performance interfaces and long loading times are caused by misconduct and a lack of knowledge regarding website optimization. You may be unable to meet the minimum requirements to run a store on Magento if you do not meet the basic requirements such as using inappropriate extensions or not enabling the right plugins. Due to Magento's slow speed, your store may lose a great number of potential customers if you don't fix it. So, if losing traffic and sales is not what you want, you should consider checking your website for speed issues.

You can apply several simple techniques on your own to make your site load faster using these tools. First of all, enable caching of the website. This will make your site faster. And here are some more points you should consider when improving the speed of your site.

In order to ensure that your Magento store loads faster, ask your provider for a reliable service that will enable you to deliver a smooth user experience to your customers.

 

Hosting is an important aspect of Magento 2 performance optimization. Instead of opting for shared hosting, consider storing your Magento eCommerce store on a managed cloud provider like Cloudways that provides managed Magento cloud hosting services. Hosting Magento stores with these hosting solutions simplifies operations and offers a number of control and optimization features as part of the standard package.

The Magento platform regularly releases new version updates that concentrate on improving Magento's security and optimizing its functionality. The most basic and essential strategy for improving Magento 2 performance optimization is to upgrade your Magento store to the latest version.

 

If you are currently using Magento 1, we strongly recommend you migrate to Magento 2. This will provide you with better, more reliable, secure, and faster e-commerce solutions. Again, migrate to Magento 2 for improved performance.

Even though it may seem surprising, the majority of online merchants neglect to optimize images for their websites. It takes considerably less time to load compressed images than the originals. Thus, images should be optimized properly. Your Magento 2 store's performance will be improved by compressing images. Optimize images before uploading them to your website.

 

If you have thousands of images on your Magento store, compressing all of them manually will take hours. There are tools that can help you convert images to WebP automatically and reduce the image size to almost half without compromising the quality. The WebP format is the Google recommended image format.

It is important to monitor your Website's performance regularly. An important aspect of this is the ability to identify what affects your page loading times, what new extensions or plug-ins do, what needs to be improved, and so on.

As an e-commerce platform that is highly flexible and scalable, Magento allows users to integrate various third-party modules to extend its functionality. Installing too many extensions can negatively impact the performance of the website.

 

Therefore, it is a good idea to create an inventory of your Magento extensions. Decide which modules you use most frequently and remove those that are ineffective. In order to remain competitive, you must rely on Magento extensions that are both proven and highly efficient.

If you're looking to significantly improve loading speeds with Magento 2, it's highly recommended that you use a lightweight Magento theme.

The feature reduces load time for one-page sites and sites that have large home pages. Lazy loading refers to the fact that elements below the fold do not load until after the user scrolls down to view them. By doing so, you prevent your website from loading all the content on your big page at once, which will make it render faster.

The merging and reducing of CSS and JavaScript files can result in Magento web pages that are very light and have a significant impact on the loading speed. By contrast, the browser will only be required to make two requests rather than 50 to 100. Minification also benefits the process by reducing the size of the individual files.

With elasticsearch, you have the ability to conduct full-text searches very quickly. As a result of the indexing service running on the server, the capability of fast content searching is provided rather than searching throughout the entire database.

 

The use of elasticsearch makes your Magento store search more precise and faster. By doing so, you ensure that customers will have a pleasant experience at your Magento store and will make good use of their time.

Google weighs your ranking in its search engine results in part by how quickly your Magento site loads. A slow-loading Magento site will have a high bounce rate. Keeping your Magento site fast will prevent you from losing clients. By following our suggestions, you will significantly improve the speed of your site.

 

Increasing performance, user experience, and revenue of your Magento website can be achieved by reducing the load time. The loading speed of a website is crucial no matter whether it's on mobile or desktop. Moreover, it improves the ranking in SERPs. You can optimize Magento loading time by using dedicated hosting and reducing the size of images and files.