The way we shop is gradually changing as a result of the shift to mobile ecommerce. It is now shifting to mobile web shops or shopping applications, which are even more user-friendly and enable offline smartphone purchases. Insider Intelligence predicts that between 2020 and 2025, the U.S. mobile commerce sector will quadruple its proportion of retail sales. The time is ideal for e-commerce mobile app development given the sector's rapid expansion.
Delivering a fantastic online shopping app design that your users will love and find useful is essential for making an ecommerce mobile solution lucrative.
But first, let's talk about why, if you run an online or even offline retail firm, you should be concerned about ecommerce applications and ux design for ecommerce apps.
The importance of modern e-commerce tech developments cannot be overstated. Retail e-commerce sales worldwide reached 5.3 trillion US dollars in 2021, and predictions state that they will reach 14.88 trillion US dollars in 2023.
You may find examples of 15+ mobile best UX design for eCommerce applications in this article, which is based on Softermii's expertise in developing popular e-commerce companies like Dollar Shave Club, Holar, and Streamotion.
15+ E-Commerce Mobile App UX Design Tips for Improving Sale
There are some most effective mobile ecommerce UX best practises that are relevant for any shop app design, despite the fact that your app's UX can depend on the industry you're operating in and your brand identification. Let's go over each one in detail:
Start with solid UX concepts then integrated into right UI
In a nutshell, a thoughtful ecommerce UX design development approach yields an amazing design. But it's crucial to remember to incorporate useful UX with pertinent UI that completes the design with the proper colours, elements, shapes, etc.
Any mobile solution must include the user interface. Therefore, the initial phase of project development begins with the use of UX deliverables, such as your product design ideation, user and competitor research, customer journey mapping, and designing the best suitable design for that.
In order to ensure that the user is having a great experience using your software, UI and UX should be integrated. As a result, even if UX is the foundation of great design, don't forget to apply it with the appropriate mobile UI for
Consistency in colour combinations
Be careful while choosing colours because they alone have the ability to increase or decrease user engagement and conversion rates. Make sure the colour scheme of your app coordinates across all of the screens. Drop-shadows and gradients are also useful for giving the impression of space, but they shouldn't be overused in your UI/UX.
Before using a colour in your product design, check out some colour combination sheets, like the one below from Adobe, to learn more about how each hue affects people psychologically:
When designing UX/UI, use thumb-friendly screen zones
Consider designing the user experience (UX) of your store app in a thumb-friendly area, according to a design advice first offered by Steven Hoober in his book on designing mobile interfaces. A better user experience is ensured by the usage of the thumb-friendly zone, which is a location on the screen that a user can easily access with his thumb while holding his smartphone in the same hand to make clicking simple.
That demonstrates the interconnectedness between UX and UI and the necessity of focusing on UI.
Mobile design best practices-compliant minimalistic aesthetic
You must ensure that your design adheres to the most popular design guidelines, which are Material Design for Android and Human Interface Guidelines for iOS, whether you outsource design development or produce it in-house. You cannot create the ideal user experience for any app, let alone a shopping app, without including these criteria into the core of your user interface.
From the perspectives of the Material Design and Human Interface Guidelines, you should be concerned with a user-centered experience with a minimal aesthetic, product architecture that is in line with layouts, navigation, and shape grouping, as well as using design patterns for searching and filtering that are appropriate for each OS without forgetting your own branding in your app.
The 3-Tap Rule-compliant simple UX mobile structure
When creating your app's user experience, make sure that a user shouldn't need to make more than three taps to reach any of the items he wants to purchase. Soak that in, please. Users should never be more than three clicks away from the item they want to purchase.
Screen size for issues with readability and spacing
Mobile eCommerce has always been significantly hampered by the limited screen size of mobile devices. The Baymard Institute reported that more than 61 percent of mobile consumers frequently finish purchases they started on their phones on their PCs. This is because staring at a small screen can be stressful.
Users of mobile devices must read the product descriptions or your shipping details before making a purchase. Therefore, it's imperative to maximise content legibility on screens and examine any potential spacing difficulties with clickable and even non-clickable design elements.
Animation of objects
Remember that each visual component and animated item should have a purpose. Additionally, it makes sense to use animated design objects to perform a few dual purposes due to the limitations of mobile screens.
Use item animation and imagery that directs users and entices them to take the intended action, making UX more understandable, if it is appropriate and natural to do so. You may keep consumers interested and involved in the process by incorporating object animations and motion graphics into your design.
Look at how this form of object motion can serve a few purposes and avoid adding too many features to an already crowded mobile ecommerce design.
clear and simple ecommerce navigation user experience
As we’ve said before, without a robust UI you can’t achieve the perfect UX. Especially in the retail app design UI and UX are closely connected. An ecommerce UX of navigation is an example of that. On mobile users don’t have a mouse or keyboards to navigate and make desired actions.
Thus, bear in mind this point and build navigation in your shopping pretty clear and smooth. Put up signs and objects that will ease the use of the app and help users maximize every of the functionality of the app.
Registration form UX
Make it simple to obtain and complete registration forms. You might include auto-suggestions, auto-complete, and auto-detect broken forms features. These are highly practical on mobile devices and enhance app user experience, particularly when consumers don't prefer to register to buy things.
Simple user account creation
If your retail app allows users to register for an account or profile, make sure that these capabilities offer all the functionality needed for purchasing.
To give you a better idea of what it might be, let's use the DSC app that our team created as an example. It has a simple user interface for managing user accounts and offers functionality like the ability to change delivery frequency or membership options, switch razor types, add/remove products, and track your orders as well as the shipping of your customers' orders.
As a result, the ease of use and transparent data presentation of account and shop details will make buying convenient and remove any confusion in the visitor's mind.
superb user experience for search results
Make sure the in-app search functionality facilitates online sales. Currently, almost 40% of clients utilise AI-based assistants to find a necessary product. Leverage that to your advantage and do voice recognition software like Amazon Alexa to provide users answers when they use voice search.
With picture invert search, it's the same story. Utilizing image recognition technology, your app can perform an image search and display the outcomes.
While standard searches in shopping apps tend to produce more tailored search results based on user profile history or by incorporating predictive search capability, as we did in the development of the Hollar web application. This will prevent customers from getting bored during the transaction process, keep them interested and engaged, and improve the usability of the app.
e-Commerce filter design
Ensure that the in-app search experience benefits internet users. For the past few years, horizontal filtering has gained a lot of popularity. Because it is more adaptable and human-centered, it is more suited for ecommerce apps. The user can use the full screen width and scroll while seeing filters with this kind of filtering. Users can utilise various UI elements, such as sliders, tables, and paragraphs, which promotes a more thorough UX.
Form of a product description
The app should be able to adequately describe the item being sold without going into great depth. Information regarding the many forms that can be selected, the range of colours, sizes, and other data should be displayed without degrading the mobile UX as a whole.
product picture enlargement
This is a pretty clever strategy, so it's surprising that many brands haven't figured it out. More than 40% of mobile eCommerce applications, according to statistics, do not allow zooming motions. However, the ability to zoom in on images will unquestionably assist clients in coming to a choice about whether to buy or not. The function facilitates thorough product scrutiny and as a result serves to stifle interest. This implies that it is crucial for a mobile eCommerce software to offer zooming gestures for product images.
Feature lists or saving options
Giving your consumers the option to "Save" their shopping carts ensures a seamless user experience. Customers might choose to get emails or personalized notifications of all the products they have saved, and the mobile device's background could display reminders of incomplete purchases.
Easy to use checkout and payment UX
If you don't want to lose clients just before they make a purchase, make the ecommerce checkout flow and payment procedure simpler. A Google Pay or Apple Pay option would greatly enhance the user experience. The ability to scan cards, as we did while developing the DSC app, is another feature that helps users complete the purchase.
Implement a UI for wayfinding and navigation
You can assist customers in finding your neighborhood shops by integrating GPS and a map. Even more features that improve the user experience of an app can be added. You can incorporate some of the following functions, which we built for the Floorwatch app, such as listing locations with information like store address and hours, sorting by proximity to your mobile device, displaying distance, and launching a map for driving instructions.
Benefits From Improving Retail App eCommerce UX
Even yet, that is not a complete list of all useful UX design advice for e-commerce apps because there are many more. You can test out new UX features in that area to see how well they work for your situation. But you, as a business owner, need to fully grasp the significance of UX in mCommerce.
Recall that optimising the user experience of your shopping app and making it more user-centric would, if done correctly, have a significant positive impact on your company's bottom line:
Users are using the site more frequently
It is a known fact that having a negative in-app buying experience always deters users from coming back to the app, and not only that, but even their trust in the business starts to erode. Therefore, it should be obvious that a positive purchasing experience on an app will enhance the frequency at which the app is utilized.
Boost user retention and participation
Offering a customized user experience, whether in terms of design or content, will increase all engagement metrics for the app.
For instance, the DSC app includes functions like Original Content, Gift Cards, Handsome discount notification, and others to keep users interested. Users' engagement and retention will rise as a result of such UX personalization.
Boost authority and brand recognition
Customers will start to develop trust in your brand once they start using your app well, and as a result, you'll start to receive recommendations when they suggest your app to their other friends and family members.
Boost your revenue and conversions
In conclusion, there is no unified approach to defining the ideal UX for a mobile commerce app. However, there are important rules to follow while looking for the ideal UX design for your retail app build. If you adhere to the recommendations in all of the aforementioned examples and principles, you should have little trouble improving your user experience.
Additionally, enhancing UX is a continual process because you must constantly be on the lookout for fresh ecommerce UX trends in order to keep up with the rapidly evolving trend. To identify the app's users' pain points and address them through usability and A/B tests, don't forget to check your app statistics and user behavior.
Our design team, which has considerable experience in ecommerce design development, can assist you in finding the finest UX solution catered to the needs of your consumers and your company's objectives, whether you're looking to outsource your design from the ground up or revamp a retail app.
Our goal is to make your customers feel at ease when they purchase, as well as to work with you to gain their trust and develop your brand.
An eCommerce solution's design could be a difficult and time-consuming procedure. For your project to be user-friendly and effective, you must first determine the business model, then carefully select the features and even the technological stack.
Whether you choose to design a mobile app for an e-commerce app solution or continue to hesitate, we can say that it is a worthwhile investment once you realize the actual advantages a fully working e-commerce solution with an efficient and smooth design can bring to your company.
Our team of designers can assist you and provide advice on these and other issues related to the creation of retail platforms, even if you are on a tight budget or are unsure of the design principles you should use for your platform.
Therefore, feel free to get in touch with our professionals if you wish to outperform your rivals and clients' expectations with a great eCommerce platform.