Why Magento Ecommerce Development is the Best Option for Startups

  • By Ashley Brown
  • 18-09-2020
  • E-commerce
why magento ecommerce development is the best option for startups
Over the past few years, tech-savvy shoppers have drastically shifted from traditional brick-and-mortar stores to online stores as it brings more convenience by letting them shop on the go. The growth of eCommerce development is likely to continue unabated and scale up in the upcoming years.
 
In the horde of thousands of eCommerce businesses, it becomes quite difficult for a store owner to outperform his competitors. Therefore, they should design a competitive and elegant online platform that gives them a distinguishable global presence. However, this is a bit strenuous task for most eCommerce businesses. Well, the good news is that it has become easier for startups to create a well-established website by using open-source eCommerce development platforms like Magento.
 
Many startups and enterprises turn to Magento eCommerce development as the Magento platform has earned the trust of the most well-known eCommerce businesses and leading brands in the world in less time. According to BuiltWith stats, Magento is the second most popular and the best eCommerce development platform for startups having a market share of 17%, among the Top 100k sites (both Magento Community Edition and Magento Enterprise combined).
 
Indeed, the Magento platform has emerged as a B2B leader for mid-sized organizations. According to a report by TechCrunch, about 51% of people in the U.S. have completely shunned traditional physical stores and switched to eCommerce stores with the inception of powerful open-source eCommerce development platforms like Magento.
 
According to recent surveys, it has been revealed that online traders have experienced a 10 to 80% of the increase in sales due to robust Magento features and functionalities. Users also consistently report excellent shopping experiences with Magento-based online stores, and this is why Magento is gaining popularity across the globe.
 
In this blog, I’ll discuss the biggest reasons why startups and mid-sized eCommerce businesses should choose Magento eCommerce development for their business.
 
Top Reasons Why Startups Should Go for Magento eCommerce Development
 
1. Magento is SEO-friendly
Magento platform offers various SEO-friendly URLs to enhance the search engine ranking of businesses drastically. In addition, it produces customized meta descriptions, meta keywords, Google sitemaps, and more to improve the eCommerce site’s online search engine ranking. You can easily configure it to comply with the best SEO practices. That’s why many businesses invest in Magento website development as the platform is an ideal option for SEO and online marketing.
 
2. Magento offers flexibility
As compared to other eCommerce development platforms such as SaaS platforms, whenever a website or an application is deployed on to the Magento platform, the respective company gets complete ownership and access to hosting. Thus, Magento is considered as a flexible and full ownership asset. It’s because of this reason, many eCommerce companies prefer to purchase this to get full accountability and ownership of their developed product.
 
3. The Magento Marketplace offers ready-to-use plugins
Magento has an extension marketplace where you’ll find a plethora of real-world problem-solving extensions that are developed by the active community members. If there’s a certain functionality that you wish to add to your online store, then you’ll definitely find it in the Magento extension marketplace as a ready-to-use extension. These ready-made Magento extensions also improve the ease of development and help developers to deliver fast response times to their customers.
 
4. Magento is backed by a large active community
Being an open-source eCommerce platform, Magento is backed by a large and active community. The community of Magento developers and enthusiasts is about 150,000 strong. The active members of the community work to create extensions and improve the eCommerce platform from every angle. The fact that Magento is an open-source and flexible platform, makes it the most preferred software for website development for many developers and development companies.
 
5. Magento facilitates customer segmentation
With Magento, startups and small-medium companies can segment their customers based on various factors including purchasing history, user activity, demographics, and shopping cart details.
 
This function helps businesses to better formulate their digital marketing and sales strategies since they have valuable data that can give them relevant information about the customer behavior pattern and the different customer segments your customers have reached.
 
6. Magento provides high-end security
Security is the major concern of every online business, especially for eCommerce businesses. In fact, it is one of the biggest challenges for store owners which should be taken care of.
 
With Magento eCommerce development, businesses can guarantee the security of their customers since all online transactions from a Magento-based website are secured with effective data encryption so there are no security gaps.
 
7. Magento provides mobility features and functionalities
Magento platform allows you to compile native applications for iOS and Android devices that carry an HTML5 user interface. Additionally, developers can easily build mobile sites that connect to the website. It provides enhanced mobility features and functionalities that help in applying drag-and-drop as well as slide-and-zoom functions on the mobile website.
 
8. Magento provides for multi-store management
Earlier, it was a strenuous task to manage multiple stores and websites from a single admin panel. But, with Magento, it has become much easier to do so. Moreover, you can operate your business 24x7 using this platform. If you don’t want to operate all your online stores from one admin panel, then the Magento platform allows easy setup of each store on its own along the with the store admin panel.
 
9. Magento is profitable for developers & store owners
Magento supports both MVC architecture and OOP. With the Magento eCommerce platform, you have the option to select any of the two that meets your business requirements perfectly. Magento is an ideal option for developers as it allows them to create an optimal user interface and showcase their coding capabilities. If you do not have adequate knowledge of the website development, then Magento provides the easy-to-use functionality. With Magento, you can create a Magento website without requiring being proficient in programming.
 
10. Magento offers easy carting & checking out option
Magento platform offers a user-friendly shopping cart development tool. This helps the developers to try different features that come with this amazing platform during the website development phase. Even customers can understand it easily. The Magento eCommerce stores fully support multiple payment gateway options. This helps in providing customers with a smooth and convenient payment experience as they have a variety of popular payment options to choose from.
 
The Last Say
This list of reasons doesn’t end here. There are many other advantages of using Magento eCommerce development for starting an online store. However, these are some of the biggest reasons why startups should consider going for the Magento eCommerce platform for building an eCommerce store. Magento simplifies the strenuous task of designing a competitive and elegant eCommerce platform. Its worldwide popularity is growing speedily as it has got everything you need to build a robust and secure online store. With all the above-mentioned benefits, it would not be wrong to say that Magento is the best eCommerce development platform for startups in today’s digital age. Hiring a reputed Magento development company can prove fruitful if you want an online presence that is remarkable and eye-grabbing.

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Author

Ashley Brown

Ashley Brown works as a Sr. Magento Developer at Agento Support, a leading Magento eCommerce development company. She is growth-ambitious and prefers to educate people about eCommerce and Magento 2 development. When not working, she loves to travel and explore new ideas whenever she finds time.

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