Once you have a quality app in the app store, you start thinking about all the creative ways to promote it. Users have thousands of options to choose from, why should they prefer yours? Do you still need a bunch of money for promotion? Well, don’t be too worried: there are still numerous ways to increase your app ranking for free!
Global app downloads have reached 36.4 billion in 2020, an increase of 22.8% year-on-year. You need to use every chance to be included in this flow. Here are 10 free ways to do it.
1.Optimize Your App for the App Store
The app store optimization will improve the app visibility and increase the conversion rates. Many things are dependent upon the app name, app icon, app screenshots, and ratings. Optimizing them to the standards will increase the CTR rate, which means people will click through your app when they see it in the search results.
2.Create a Landing Page
The page where the consumers land after clicking on the app is called an app-landing-page. It plays a crucial role to increase the customers' curiosity. Every landing page consists of a clear picture of the app, a call-to-action button, or other important features. It enables the visitor to easily navigate through the app. The landing page makes the app discoverable by search engines.
3. Ask Customers for Reviews
Positive reviews promote purchasing decisions, enhance your credibility and provide a higher position in the search results. That is to say, they have a direct impact on the app store's algorithms. On the contrary, the bad reviews affect adversely on the app rankings. To maintain a good relationship with customers, you can answer both good and bad reviews politely.
4. Create Unique Content
Creating epic content is a winning step in every marketing strategy. It helps to persuade the customers to take action. The content relating to your app can massively change the game and bring more traffic. Publishing it on your website will increase your brand awareness and credibility. Don't forget to conduct keyword research to increase the chances of being found by search engines.
5. Produce Guest Posts
Your website is not enough for rising awareness. Search for high authority websites or blogs that are eager to publish articles about your brand, or in general, about your industry. In this way, you will earn several backlinks to your website. The higher position you have, the better chances are there for lead generation.
6. Take Advantage of Social Media
Social media is the best way to advertise your app. You only need to choose the right channels where your audience is active. Your social media content should be created carefully and wisely, be interesting and valuable. Make it share-worthy and click-worthy, show your bright creativity level!
7. Join Groups on Social Media
Social media channels have numerous groups with millions of participants. You can find those groups and do your app advertisement completely free. Share relevant information with the group members, and mainly concentrate on educating them and not persuading them to download it. Otherwise, your posts can be deleted if they are way promotional.
8. Release a Demo Video
If you feel your app gained much popularity and traction, demonstrate its features with a small video. Don't do it from the very beginning, as there might be a need to change some app features after the first launch. You wouldn't want to change the video every time you improve your app.
9. Feature Your App on Product Hunt
Product Hunt is a website full of app enthusiasts. This community-based website allows marketers and developers to launch their products and gain a lot of exposure. The app can gain votes and reviews, which are essential in the early stage of its app development. This is also a perfect place for lead generation.
10. Partner With Other Apps
Cross app promotion is not a new thing. In this way, one app can feature another in its newsletter and send to their customer base. Cooperation and partnering can be ideal between not competitive apps. You will feel the increasing traffic rate in a short time.
Your efforts in creating an app will be lost if the app doesn't have visitors. Don't stop optimizing your features to be easily findable by the customers. Free tools are more than ten, go on finding more and boost your app ranking.
Looking for app development for your business. Contact app development company and software companies.
Nara Nazaryan is the Content Manager at Digital Growth Formula. She is a digital marketing specialist with more than 5 years of experience in the field and more than 10 in the banking and finances spheres. She is an obsessed reader and content writer. Her hobbies include coding, astronomy, physics, and following the latest scientific discoveries.
