Most people these days are considering opting for digital ways as it provides more convenience to them. The report shows that more than 65% of users' time is spent on digital media. Most users turn to their smartphones, especially when searching for any information, making purchases, or performing any other task online. In the United States (U.S.) alone, more than 80% of mobile users are using smartphones; this figure is relatively high when it comes to millennials, it is measured around 94%.
Statista report shows mobile app downloads in China were measured around 90.3 billion in 2018 and are estimated to reach about 147.2 billion annual app downloads by the end of 2023. Correlated to that, mobile app downloads in North America continued to found at 12.1 billion in 2018 and are forecasted to increase by 15.2 billion app downloads by the end of 2023.
Top Tools to Use for Measuring The App Uninstallation Rate
In the report, it was measured that most apps get uninstalled instantly within an hour after downloading it from the app store. The app retention for industry standards is estimated at around 20% at 72 hours post-install. That means 8 out of 10 people prefer to uninstall the app after three days of downloading it, while 20% consider uninstalling the app within the 90 days mark. Hence it becomes vital for business vendors to know why their prospective customers uninstall the app from their device.
No matter whether you own a stand-alone enterprise app, product, or website. You need to find why some users uninstall the app within seconds just after downloading it, what you can do to enhance your app usage user base, and much more. You can use various tools to help you to track uninstallation data allowing you to plan an effective strategy that ensures enhancing your app installation and usage strategy to a great extent.
Uninstall.io
It is the best platform to track honest and accurate stats related to app uninstalls. Uninstall.io provides an SDK to most users helping them to track the uninstallation of your business app. The app's interface uninstallation tracking tool is relatively easy to follow. Users can understand the app uninstallation tracking data by visualizing it.
The tracking tool helps you calculate uninstallations by different criteria such as uninstallation of an app, user acquisition source, and many other measures. It provides you with the reason for the app's uninstallation, making it easy for you to know why particular users have uninstalled your developed app and what you need to improve to enhance your user base.
Google Play Developer Console
Google platform enables you to track your business app performance. You are also entitled to measure app installation and uninstallation using the Google Play developer console. Select the app and click on the app you want to check the complete report related to the app's building and uninstallation.
Ways to Prevent App Uninstallation & Increase Your Customer Base
The report shows that more than 30% of apps get installed by people worldwide. They later uninstall the app due to multiple reasons which matter most for your business. It would help if you kept your app goal in mind to prevent the app's uninstallation rate in a short time. It can also help you to provide an excellent experience to end-users ensuring your business and profit growth.
Start Tracking
One of the essential steps you have to consider, especially for finding the root of evil quickly, is tracking the app uninstallation. You can easily plan to reach your targeted goal by considering tracking the app uninstallation rate and reason simultaneously. It can help you know what occurs inside your developed app and how you can handle every activity your app provides by using various tracking tools available online.
Collect Feedback
If you want to find the reason for app uninstallation, it becomes vital to collect feedback related to the app solution you have crafted for your business. You can opt for a PHP ticket system open source that provides an effective communication platform where your prospective customers can share their reviews. Make sure to check reviews related to your business app on various platforms, including the social media platform.
These can enable you to provide an excellent business solution for improving your customers' experience to a great extent. You can take developers' help to solve all the issues that your prospective customers face with your business app.
Ending Note
Remember that it's your targeted customers who decide your application's destiny. Users' minds are constantly changing; it entirely depends on various factors. Your app idea can look excited during the initial stage, but later they get bored with the same idea. There are multiple reasons that your business app is not looking excited and excellent for your users. Moreover, you can consider using various tools and tips to improve the uninstallation rate in no time. You can even view the professional guideline by taking their support, enhancing your app user base, and increasing your business visibility in today's competitive market.
Gaurav Kanabar, founder of Alphanso Tech. He has specialized in blog writing, article writing, and copyright on different topics like the latest music industry trends, netflix app development benefits, marketing tips, and many more. Besides that, Gaurav loves spending time with nature, reading novels, and playing snooker.
