You’ve created an awesome mobile app, uploaded it to the app store… so now what? Whilst the majority of the hard work is out of the way, it could all be for nothing if no one actually downloads it. Which is why you now need to concentrate on marketing.
And, although you probably won’t need to invest in a whole website, you will need a landing page that acts as the hub that all your other marketing efforts point to. Your landing page will funnel traffic towards the download button and – if you do it right – make you a shed load of cash.
But what makes an effective mobile app landing page? That’s what we’re here to discuss.
What is a mobile app landing page?
A landing page is a one-page website that has a single goal – to get visitors to convert. In some cases, that conversion is a purchase and in others it’s a subscribe or download.
Your mobile app landing page will get people excited about your app’s features, explain how it works, demonstrate its value and, ultimately, inspire people to download and install it.
It should encompass everything a person needs and wants to know about your app, while remaining streamlined enough to serve its purpose. Too much information and you’ll distract your lead… too little and they won’t feel confident enough to take action. It’s a tough gig!
What’s more, research shows that it only takes 50 milliseconds for a user to form an opinion of your website or landing page. So before it does anything else, it needs to inspire them to stick around and scroll down the page.
What is social proof?
Have you ever based a purchase on a review? Have you ever joined a queue for a restaurant because it looks popular? If you’ve done either of these things, you’ve been motivated by social proof.
Social proof is a psychological phenomenon where people follow or join the majority because they believe it’s the right thing to do. Social proof is why we feel FOMO when our friends all talk about how much they loved doing that thing you missed out on and why we won’t buy an app that has terrible reviews.
In the digital world, social proof looks like a review, a testimonial or one of those ‘Sharon in Mississippi just downloaded [inset app here]’ pop-ups. Essentially, it’s a way of encouraging site visitors to convert by showing them that others have done so and feel good about it.
If you get social proof right on your landing page, you’ll be counting downloads by the thousands before you know it. To help you do it, we’ve found four of the best social proof tools around.
FOMO is a marketing tool you can integrate with your mobile app landing page. It specialises in customisable site action pop-up messages like Sharon’s example above. It uses intelligent technology to allow you to create the optimal configuration for your messages, with custom CTAs, timing, cycle lengths and much more.
Customisable with unlimited message permutations
Filters and styling
Template rules and variables
Translation to 27 languages
Analysis and insights
Over 90+ integrations
When people see that others are downloading your app in real-time, they’ll feel more confident that they can click that button and do the same.
TrustPulse says it can increase your site conversions by up to 15%. Their social proof marketing tool works in much the same way as FOMOs, but with different message configurations that also act as notifications, for example, ‘58 people downloaded [your app] in the last 24 hours].
As with FOMO, you can track all of your efforts with advanced analytics. One of TrustPulse’s biggest selling points is that their tool works on any website, whether you’re using a website builder like Wix, Shopify, or WordPress.
Real-time tracking with live streams
FOMO marketing with on-fire notifications
Smart targeting allowing notifications to be seen at the right time
Flexible and customisable designs
Analytics to boost conversions
Easy setup with no code
OptinMonster is a popular social proof tool that will help increase conversions on your mobile app landing page. Over 1 million websites currently use OptinMonster – and I know that because their social proof pop-up told me so.
OptinMonster offers social proof options alongside a whole ream of other conversion-focused tools like forms, pop-ups and geo-location targeting. So, if you’re looking for one tool that does it all, OptinMonster might just be it.
Drag and drop builder to create stunning forms
Mobile-friendly and ideal for app sign-ups
Variety of campaign types and customization
Trigger behaviour and display campaigns to the right people
Integrates with WordPress, Facebook, Shopify, MailChimp and lots more
Actionable analytics and A/B testing
Testimonials are one of the most effective forms of social proof. Boast is a unique tool which provides an easy way for you to collect customer testimonials and display them on your mobile app landing page.
Create and customize testimonials forms
Discover unhappy customers before they leave a negative review
Thank you messages
Weekly request reminders which will email each week
Integration with other popular apps
Whilst many of the social proof tools on offer for your mobile app landing page are very similar, there are small differences which you’ll need to keep an eye out for. Each of these tools can help to boost social proof in different ways, depending on your goals.
Showing potential app users what current users think and feel about your app, as well as indicating how many people are downloading it, are subtle ways to boost social proof and ultimately gain conversions.