A logo design for your business is the main front of your business. It’s the aspect that stays in everyone’s memory and is a crucial element to your brand identity. Therefore, when you’re having a bit of a stinker in the creative department, you need to be able to find inspiration from somewhere.
What colours are you going to choose? What shape of logo are you looking to design? How can you incorporate your values into the logo? If you’re trying to find answers to these questions, there are plenty of resources that you can utilise to encourage your creativity.
Here are some top tips to find inspiration for your logo ideas.
Explore Pinterest
Social networks are there for everyone to share their ideas and images. Considering it’s easily accessible, it’s the perfect place to find inspiration. Pinterest showcases is an image sharing network that provides ideas on all aspects of life. Whether it’s interior design or fashion, you’ll be sure to find ideas through Pinterest. Type in searches that relate to your what your business service is or what your branding concept revolves around.
Check your competitors
Audiences tend to associate certain images and
colours with different industries and businesses. It will also give you a better idea of what is best to do and what not to do. By exploring the logos of your competitors, it’s likely to show a consistent theme of images, styles and colours that are linked to your industry.
For example, the colour blue is a common colour that is used in corporate businesses. This is to show trust and is heavily associated with banks because of their concept of holding funds for customers. Similarly, it’s also a good way to stand out from your competitors. Going the opposite way will help your brand stand out from others.
Browse local stores
Whilst it’s easy to browse resources online, don’t forget about the resources that can be found offline too. Supermarkets and local stores are a prime location to find plenty of logos and brands showcasing their products and services.
If you’re struggling for ideas then this is the perfect place to start to explore logos in their “natural habitat” on the shelf. Looking at products in real life will help you get a better understanding of what catches the attention of the naked eye. Rather than seriously analysing a logo on screen, you’ll have the chance to naturally browse and see what works well.
Your own brand values
There is no better way to find inspiration than from your own internal sources. In particular, your own brand values can be a great way to mould your business logo. After all, your logo should be able to outline what your brand represents and how audiences should perceive your business.
Gain a good understanding of what your brand identity is and try to represent this through your logo. Some helpful questions to ask may be:
- What are the characteristics of your brand?
- Do you have a certain wordplay you can use?
- Could you use specific artists to make your logo?
Explore your brand identity and outline words and colours that are related to your brand. This can be the foundation for your logo.
Utilise your resources
So, from the ideas outlined above it’s clear that there are plenty of areas that you can gain inspiration. Although this isn’t an extensive list, save yourself countless hours of wasting time. Get out of your surroundings, jump online and explore ideas that can help you to create a powerful brand logo.
