Top 10 Benefits of iOS App Development for Startups

  • By Shubham Ahuja
  • 22-09-2023
  • Mobile App Development
ios app development for startups
Apple is a name that needs no introduction. It is a tech behemoth known for its sleek designs, innovative features, and bulletproof security provisions. Thus, to have an iPhone presence means to have access to an already established and loyal customer base. There are more benefits of iOS app development for a business that we are going to discuss in this blog.   
 
Apps have become an active part of human life. From the morning alarm to the midnight scrolling, humans have become dependent on apps for their functioning and entertainment. And hence, they seek user-friendly interfaces, practicality, and security in the software. An iOS app offers all.   
 
Apple ensures high-quality, and high security for iOS apps and interfaces that offer a seamless user experience. These factors hit the right user chords and have made Apple, a sought-after name.   
 
Let’s start with the definition of web development and look at the advantages of iOS app development in the last section of the blog.   

What is iOS App Development?   

This refers to the method of developing mobile apps for Apple devices such as iPhones, iPads, etc. An iOS app development process has multiple phases such as app strategy and planning, app design and development, and app maintenance and support.   
 
Different language platforms such as Swift or Objective-C are used in the iOS development process. After development, the iOS app is distributed through the Apple Store for download.   
 
With over 2 billion global smartphone users, Apple dominates around half of the market with 1 billion people using iPhone globally. In fact, the Apple App Store is one of the largest global app platforms with more than 2 million iOS apps and on average, around 2,500 apps released every day.  
 
Apple has loyal followers and proves to be a revenue-generating platform for startups and established businesses. The mere association with the brand name helps a business attract audiences and garner support that converts into business numbers.   
 
Let’s now look at the benefits of iOS app development for businesses.   

Top 10 Benefits of iOS App Development for Startups

An association with a brand like Apple leaves a positive impact on customers. Thus, an iOS app helps a startup to enter and grow in the market with a solid image and as a user security-oriented business.   
 
There are multiple advantages of iOS app development for startups. Let’s look at some of them.   

1. An already established, tech-savvy customer base  

A startup enters the market with almost no existing audience but a potential audience. Thus, it could really use a well-established, rich, and loyal customer base offered by big brands like Apple, through iOS app development. Additionally, it can leverage Apple’s global influence to carve out a name for itself.   
 
Apple products have always attracted tech-savvy audiences, and this is one of the key benefits of iOS app development. Startups that seek new customers in the digital era could really use this category of users to strongly base themselves in the marketplace.   
 
Access to a loyal customer base can give startups a kick-start that they hope for and pave the way for growth and expansion.   

2. Secure apps  

Data security is gradually being recognized as a priority by users and businesses, alike. Growing instances of hacking and fraud have led to an alarming cybersecurity situation across the globe. A user who puts personal data in an app and trusts the software for the smallest and heftiest payments certainly needs security assurances. The iOS apps offer this security.   
 
iPhone users go to bed with the assurance that their data is safe in all the iOS apps, and they will not be waking up to a morning that has brought hacking or fraud news/events with it.   
 
This is because Apple prioritizes user data security and thus, iOS apps are difficult to get into and highly secure. A startup especially needs to have a start that is safe and secure, to build brand credibility and gain user trust. The first impression must be correct. Thus, iOS apps are perfect for them.   
 
Apple has strong data security and privacy provisions, requirements, and measures in place that protect against viruses, malware, and hackers. This is one of the topmost benefits of iOS app development and a key reason that users trust these apps so much. It surpasses Android app development in the security aspect.   
 
An iPhone has a data handling system. Additionally, it can measure duplicate data and security risks and threats due to data encryption. This ensures that the data of iPhone users never gets into the wrong hands and the security is never compromised.   

3. A seamless UI

User interface (UI) and user experience (UX) are important aspects of an app. They initiate interaction and ensure that the user enjoys the app. This positive experience is a combination of ease of navigation, visual appeal, and usability of the app. These are the non-functional factors that make the first impression and thus need to be done right.   
 
Apple apps are said to have some of the most aesthetic and easy-to-navigate user interfaces. This facilitates more interaction and engagement, and higher conversion rates and sales possibilities, which is what business of any size and nature seeks.  
 
Apple interfaces are stunning and stimulating and ensure to hook the user. This helps a business get a good start. The rest depends upon the products and services offered.   
 
Users of iPhone are said to be the most loyal group who are committed to the brand, and the flawless user interface of the products and apps is one of the key reasons behind this user inclination.   

4. Rapid development   

It is believed that iOS app development takes nearly 28% less time than Android app development for the same set of specifications. This facilitates rapid development, faster time to market, quick progress assessments, and timely decisions.   
 
This also affects costs. Since Android development usually takes longer as it has to go through multiple resolutions, OS versions, and screen size tests, it also costs more. And this might hamper the cost-effectiveness of the development process.   
 
Additionally, since Android app development costs are higher, businesses end up partnering with a sub-standard service provider and a sub-optimal product. On the other hand, iOS app development services facilitate faster product development, with optimal results, and is a process that is not rushed due to quickly changing market conditions or the fear of the idea becoming obsolete.   
 
iOS app development is a faster process that helps a business get the kind of results it hoped for initially and achieve goals in a shorter span.   

5. Easy and quick testing   

Android operating system has multiple devices using different versions of the OS. Whereas, Apple has a smaller number of devices and fewer updates or versions, which makes the iOS app testing process much faster and simpler. This also facilitates a faster time to market. A startup with limited resources at stake could really benefit from a faster time to market in order to get a timely market picture of the product market standing and decide the next moves accordingly.
 
This is considered one of the main benefits of iOS app development. Time is money, they say. And startups can’t afford to waste both with the initial resource constraints.

6. High ROI

A high or positive return on investment is what almost all humans aim for while investing precious resources. Similarly, a business when going for software development, which is a costly affair, seeks a positive return on its investment. And iOS apps deliver that.   
 
Apple has an active audience that doesn't mind paying for iOS apps that deliver quality and ensure security. Apple has more paid apps than Android because of the user persona and taste and preferences differences between Apple and Android users.   
 
Moreover, Apple has high quality standards which are ensured through multiple app tests before launching the same on the App Store. This, in a way, proves the fitness of the app and creates a positive and favorable image of the business amongst users, who trust the platform. As a result, the app attracts more engagement, revenue and hence, positive returns on investment.   

7. High-quality standards  

For apps to be published on the Apple App Store, certain quality standards must be met, ensuring that the app made public is of high quality. This helps a user to engage with quality content with assurance of its usability.   
 
This is the key reason that Apple users are ready to pay for the apps that they might get free on Android devices. Apple has created a space for itself in the global market that further benefits thousands of businesses existing on the iOS platform. The iOS app development and publishing process is not easy but certainly is worth all the efforts and resources.   
 
Moreover, the app experience across all Apple devices is uniform, attracting the crowd that appreciates high quality and does not hesitate to pay a price. On the other hand, Android lacks this uniformity in the UX and as a result, attracts more free riders.   

8. Superior user experience

Fantastically created UIs, uniform UX across every Apple device, and apps vetted for high quality, all these factors lead to a superior user experience. Apps on the iOS platform are enjoyed by users so much because they embody technical innovation, sophistication, and practicality.   
 
Contemporary users can differentiate between quality apps that justify the costs and low-quality apps that just take up the phone space and iOS apps fall into the former category. Due to the trust and goodwill earned by Apple all these years, iOS app development is considered a lucrative affair that helps businesses to attract an active, and financially strong audience.    
 
In the case of apps, or for any business, the user/customer is the king. Thus, to ensure the success of both, user perspective, and requirements are paramount.   

9. Facilitates easy data transfer  

Another benefit of iOS app development is the ease of moving or transferring data from one Apple device to another. This simplifies a user’s life and app exploration journey.   
 
For example, a user can transfer data from an iPhone to a Mac, with just a few clicks and within some seconds. This enhances the user experience and initiates higher engagement. A user who has the ease of moving or transferring data from one device to another feels a lot in control of his/her digital engagements.  

10. Penetration into global, developed markets  

When startups enter the market, they have to keep the scalability of the product in mind. They need to have short-term as well as long-term goals in mind. The foothold of the local markets and thereafter, penetration of distant, global markets is a scalability goal that every business needs to have, irrespective of its size.  
 
Apple, due to its global presence and influence, helps businesses to enter these developed markets through the iOS apps. Developed nations like the US and the UK have a large share of the population hooked to iPhones. In fact, the market share covered by the US and UK is in the ratio of 70% and 60%. This enables a business to access and expand operations to these thriving markets.   
 
In fact, Apple also has expanded its presence in African and European nations such as Ukraine, Nigeria, and Egypt, allowing businesses to access these unexplored markets as well.     

Conclusion

Thus, there is a myriad of benefits that iOS app development brings to a business, especially startups. The iOS apps help a startup access a well-established customer base and developed global markets as the business scales.   
 
Furthermore, these apps have flawless UIs that attract, and sustain user attention and engagement. Additionally, the uniformity of user experience across multiple devices enhances user experience and encourages re-engagement.    
 
Further, iOS app development is a relatively straightforward and faster coding process due to the efficient iOS programming languages. This helps in rapid and cost-effective app development. Moreover, the maintenance costs of an iOS app are quite affordable.  
  
The iOS app development process is thus a profitable endeavor for a startup that’s looking for a potential market and greater engagement.

Last Updated in May 2024

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Author

Shubham Ahuja

Shubham Ahuja is a content marketer at BigOhTech - App Development & Digital Transformation Company. He has more than 2 years of experience in the IT industry.