The mobile app market is a competitive one!
Out of 4 million apps combined on the App Store and Google Play store, only 1-2 percent of the apps receive great success. Often developers come up with a unique idea thinking that their app would rock the market, but in reality, it doesn’t. There are many reasons for an app failure which could be taken care of by following some reliable ideas. As a leading
iOS app company, we have come up with 10 tips that every app owner must consider before going for mobile app development.
Tips to Consider For Mobile App Development
1. A Unique Idea is Crucial
The first thing that a mobile app developer must have is to come up with a unique idea. In this fast-paced and highly competitive environment, getting success is a daunting task. As a mobile app developer, it is your responsibility to make sure the team is on the same page while discussing the key features in your app development plan. In order to find the best ideas, look at the trending apps on your niche and come up with a concrete solution to users.
2. Target your Audience
Competitor analysis helps you in defining the features of your app. But more than that, a well-organized target audience is the need of the hour if you are a mobile app developer. An MVP i.e. a Minimum viable product can help you analyze user’s behavior. It will help you to understand which country users bring more conversion. Hence, demographic research based on gender, age, etc needs to be done both prior as well as after the launch of MVP.
3. In-House App Development Team
An In-house mobile app development company is better compared to freelance developers. As a business owner you get services ranging from hosting, designing, and development and marketing everything at one place. Moreover, it saves businesses owners to have effective strategies apart from the ability to bargain for combined services.
4. Right App Development platform
There are a lot of mobile app development platforms like android, iOS and Windows and many more others. So before investing in an app idea, it is crucial to understand which target audiences are you going to launch the app for. For instance, if you are planning to launch an android app, then Asia and Europe could be the best locations while for iOS, USA, UK, and Europe are ideal countries.
5. App Development Method
Businesses often have budget constraints and this is why one needs to look at the best methods for app development. You can go with native, web or hybrid app methods. Though, if you are looking for an affordable solution, then cross platform based hybrid app development is what you need which allows single code cycle to run on multiple platforms thus reducing the cost and time.
6. User Experience is Important
The best of the best apps have smooth, easy and user-friendly UI. This helps the user to understand the app functionality with ease. Make sure, the app you build has easy navigation. For better conversion focus on including some call to actions on the user review sections.
7. App Development Cost
The cost of a mobile app depends on the features and its complexities largely. Moreover, it also depends on the skills and expertise of a mobile app development firm. One more factor that contributes to cost include app development is a development method i.e. Native, web or hybrid.
8. Efficient Marketing
Without a proper marketing strategy, an application cannot gain success. Hence it is important to make a 360-degree marketing plan which includes research of target audience, a network to popularize your app like social media, guest posts. Ad campaigns are an integral part of marketing and are a great way to boost your app traffic.
9. Monetization Strategy
The whole purpose of making a mobile app is to gather huge revenue with the app. Select an effective monetization strategy that can boost your app’s performance. For instance, you can go for the Free model or paid model depending on your app goal. Many mobile app developers based on the app’s initial performance alter the app monetization strategy.
10. App Store Optimization
An effective marketing plan has a huge role in ASO techniques. These App store optimization techniques include Titles, keywords, description, images, etc. Adding an intro video can greatly influence users to download your app. Since 60 percent of the apps are downloaded via organic search, it makes ASO an important part of app marketing strategy.
Final Thoughts
There are infinite thoughts that come to a developer’s mind while going for building a mobile app. Building an app requires skilled developers, designers, and a perfect and elaborate app marketing plan without which success cannot be guaranteed.
