App push notifications are the right messenger catalysts to boost mobile users' engagement. Read further to know-how.
The frequent use of mobile devices has nudged the marketers to engage users, specifically on these devices via different apps. Whether you are an e-commerce marketer or a digital marketer, you need to have a broader perspective of your mobile users before engaging them.
You must know their preferences and tastes to amplify conversions. At the same time, you must be acquainted with a medium to engage users, helping you manifest what you have imagined. The answer to all your worries is push notifications. Mobile developers frequently come across these sort of questions :
What are the app or mobile push notifications?
What are the best practices to use push notifications to attain conversions?
Read this blogpost to get answers for your frequently asked questions :
WHAT ARE APP PUSH NOTIFICATIONS:
As the name suggests, the app push notification is a channel of engagement between a user and an app. A push notification lets you communicate with the users in real-time. What are some of the effective features of push notifications :
Whether your users' device is locked or unlocked, the push notification will be sent to the users.
Even if the user is not present on the app, you can send him the notification.
How do push notifications appear on the android or ios devices:
IOS push notifications:
The users can view the app push notification on their screen as the app push notifications first appear on the app's locked screen. The users can activate the message only by swiping to the push notification.
The developers must focus on the users' needs so that as soon as the notifications appear on the screen, they swipe it up and act upon it.
ANDROID push notifications:
Android devices begin adopting push notifications in 2017 in mobile apps.
The settings gave the users the power to select what type of notifications they want to receive on their mobile phones. Users can group the app push notifications into the notification type. They can decide or determine how different notifications appear on their devices. Therefore, they can set priorities accordingly.
WHAT IS THE PURPOSE BEHIND USING APP PUSH NOTIFICATIONS:
Push notifications are an effective form of communication between users and apps. You can use the notifications and add up to your customer retention and engagement strategy to provide relevant information to the users. At the same time, the channel acts as a valuable medium for app publishers.
The notifications are a much more effective medium than email, where there are no chances of spam filters. Users can quickly receive them and get engaged with it. Here the question arises: how do users begin receiving the notifications? The answer is via the opt-ins.
What are app push opt-ins
The users are given the option to allow or reject the notifications through the opt-ins. It becomes the app publishers' responsibility to deliver an effective opt-in process, which could allow users to click on the "allow" button. Also, the notifications must be useful and relevant as to what users are looking for.
What should be the right time for opt-in
Engaging a user at an appropriate time with the right content is quite necessary to allow him to take action. For example - If a user reads an article on your app, you can ask him for the opt-ins in the bar's form appearing on the bottom of the screen. It will immediately prompt him to take action.
Note : A user can receive the notification even if his phone is locked in the form of a banner alert. It is upto the user as to how they want to allow the notifications to be displayed. They can go to the settings option and change the alert sounds and view. This feature applies to both the android and ios users. The only thing that varies in the android device is that they view the notification on the top left corner of the screen.
WHAT BENEFITS AN APP PUBLISHER PROCURE FROM APP PUSH
If you want to engage more and more users on your app and want them to retain on your apps, you can procure the benefits of app push notifications :
Let us see how you can achieve this :
1. Increase app engagement and customer retention:
Many times, it happens that the users download your app, but after some hours or days, they don't feel any value or interest in it. It leads to deleting the app, or it might be kept somewhere in the folder where they don't bother to look at. Therefore, it becomes essential for you to enhance the app engagement with push notifications to be there in consumers' minds.
2. Increase the app revenues:
If you attain successful downloads of the apps and improve your app's value in the context of customer engagement. You will, in turn, increase the app revenues. Therefore the importance of push notifications cannot be ignored and underestimated to increase more user acquisition costs and revenues.
HOW TO MAKE BEST USE OF APP PUSH NOTIFICATIONS
Let us see the practices you can devise to make good use of push notifications in enhancing customer engagement.
Relevant push notifications: As we stated above, that your app push notifications should be suitable for the users, not only in the context, but there should also be the relevancy of time. You can create a hypothesis for your push notifications to be more cautious and test the notifications of what results you are getting. Simultaneously, get the key metrics from your push notification service center to know about the geographical location, your audience segment, and the message type.
Personalized push notifications: Add a touch of personalization to your messages by adding user attributes such as the person's name. You can practice more personalization tactics in your strategy :
Personalize timing: You can send personalized messages to the users while the users are online during a specific time.
Personalize mobile triggers: You can engage users based on their app behavior, such as what product he searched for or his prior purchase history, which could help him retain.
Personalization with locations: It is a highly personalized experience for the users when you deliver push notifications in precise locations. Use accurate location data to know where users go and how they behave while receiving the app push notifications.
Induce links in the notifications: Along with the relevant content, you must induce links in them that can pull them back to the home screen or the product page where they can take necessary actions.
Frequency of app notifications: It means how often shall you send notifications to the users. Be sure that you send qualitative push notifications instead of the quantitative ones. Make use of the app push notification service, which gives you insights about the peak period when many push notifications are sent to the users in terms of a set period.
Earn conversions with push notifications:You can increase revenues and conversions from app push notifications. In case your app consists of a lengthy onboarding process, you can use app push notifications to increase completion.
Add personalization to your notifications strategy and send notification reminders to remind users to complete the onboarding process. You can change the content as per the stage of the users in the onboarding process.
CONCLUSION
The app push notifications play an essential role in engaging users and getting higher engagement rates and click rates by evaluating the key metrics. Therefore, do not forget to keep mobile users in mind if you want to grow your business. Find top apps developers for the best solution.
Tanmayi is a creative content writer at NotifyVisitors. She believes in the saying, “ Writing is not just putting out facts, it is the catharsis of emotions”. She blends imagination with logical facts and pours it out in words. Writing has many facets, she lives every bit of it.
