How Launching a Mobile App Helps To Surpass The Competition?

  • By Radhika Yadav
  • 13-04-2022
  • Mobile Apps
mobile apps

Launching a mobile application for business in this modern digital-led world is a prolific task that every business should adopt to make their revenue bar grow. It has been recorded that mobile apps are the most productive way to cater the services and offerings digitally in various hands. Apps are the best source to convert up to three times traffic into sales, with a greater conversion rate and a satisfactory rate as compared to websites.

This estimation shows that channelizing mobile apps for your business is much crucial as most of your competitors have already made their huge presence on the internet with their mobile apps and website. Many of your customers have already been routed to your competitors due to their digital presence in this smartphone-led era. After the pandemic, it has been recorded that many businesses have launched their digital channels to grow their audience base and circulate their services across a diverse range of devices.

If you are facing the problem of customer diversion, it’s high time to launch your mobile apps acquire your targeted audience with the innovatively developed mobile applications, and surpass the competition.

What do numbers say about mobile app importance?
The unfortunate events of 2020, including the global pandemic and massive restrictions in the retail and gastronomy sectors, gave a huge boost to companies that already had an established digital presence. Total online sales in the UK grew by 36.6% compared year-to-year. This was the largest growth since 2007. If we consider only the month of January in 2021, online sales grew by 74% compared to 2020.

There are about 3.8 billion global smartphone users
In 2021, about 15% of US adults own smartphones.
Moreover, approximately 28% of US adults within the age group of 18-29, 11% of US adults within the age group of 30-49, and 13% of US adults within the age group of 50-64 use smartphones for online access.
Worldwide, in 2021, the number of smartphone users will be 6.378 billion and are likely to reach 7.5 billion in 2026.

How launching a mobile app can surpass the competition?

Launching a mobile application can pave a great success path for businesses in this digital-led world is something that always gives the business success walk. Here are some pointers that make you realize the importance of launching a mobile app solution for your business success walk.

Revitalize or develop a new mobile app for your business

While building a mobile application or another digital product for your business to stay ahead of the competition, there are two-way scenarios, one is- an already existing digital solution I.e, a mobile application with fewer features and requires to add some more features or a completely new application built from the scratch. Outdated technologies, low code standards, and a lack of design elements can build an application that can run but cannot generate the desired results. It won't generate the proper benefit and revenue that you are targeting for your business. Hence, to stay ahead of the competition, you need to create an updated and brand-new application or if you are having an application already then you need to update that application as per the user demand and market need. This could give your business a strong and updated brand value in the market and can grab much revenue for your user.

App revitalization takes a proper segment of task that carries the proper execution of app development process.

Adding major features in the app that boost the visibility of the business:

It’s not sufficient to craft an application that carries straightforward and very common features but to beat the competition and keep the rein in your hand, you need to build the application with the unique features and functionalities that your rivals’ apps don’t carry. To make your application there are some major areas where integration of the new features and functionalities is much required.

UI UX designing of the application: When you plan the application development, a complete and great UI UX design is required for the business. Because it’s UI UX that catches the user's eye and grabs the user's attention towards the app’s offerings.

Data Secrecy & security: While building an application, it’s imperative to launch your application with the minimal risk of data breaches. The more secure your app, the more user get reliance you’ll get.

Customer-centric Product Designing: Whenever you are building an application for any business, just put yourself in the shoes of customers and then build the same as per your requirement. That is exactly what your users are looking for in your developed application.

Right tech-stack selection: While developing a mobile app, it takes the right selection of technology that should be there in app development. It carries right OS selection I.e native (iOS, android), cross platform or other.

Selection of App development Partner is very crucial:

When you have implemented all the user-personated elements in your application development research list, here is the final step to accomplish. This is more than final, this is an important one. Hiring the right app development company for your app development is much crucial job in your way. Select the app development partner by putting them all in some parameters and thus you can select the best for your project. Go and check their portfolio, year of experience, expertise area, customers lists, and reviews. Analyse their work methodology and then frame out the complete list to measure the best one for your application development. This all takes to select the right app development company for your product development.


Building an application that can beat the competition takes a vast amount of best practices, research, and a lot of effort. But once you make it, you’ll get the success peak for your business because the end goal of launching a business is getting the maximum user base, providing a flawless user experience, and generating the maximum revenue for their business. To make this all done, one should consult the best app development company or agency and should have a detailed consultancy, whether you need to create an app or revitalize your existing app for the better visibility of your business in the competitive market.

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Radhika Yadav

This post is published by Radhika Yadav.