How to Create a Salon Booking Application Like Booksy: Features and Business Model

  • By Smith Joe
  • 09-08-2023
  • Mobile Apps
how to create a salon booking application like booksy
This article will explain how to create your own mobile salon booking app similar to Booksy. Booksy, a leading beauty and wellness mobile app, has been a huge success quickly.
We will therefore discuss in detail the entire beauty and well-being mobile app development process in America.
 
Everyone's care is important. Not only does it give someone a beautiful appearance, but it also plays a crucial role in improving mental health.
 
It is, therefore, vital that personal care services such as salon services are easily accessible to customers. An intuitive mobile application can make salon bookings more accessible and straightforward.
 
Imagine if that same mobile appointment booking app could help salon owners grow their businesses by helping them manage staff, clients, and appointments. Sounds wonderful, right? Let's now take this concept to another level.
 
Your mobile app should offer dedicated services for salon owners and customers. How profitable can it be? Your imagination is the limit.
 
Let's dive into the various aspects of salon booking app development, including its business models, features, and development costs.

What is the Booksy app?

Booksy, a mobile application of the modern age developed first in Poland, is very ambitious. Its headquarters have been moved to San Francisco.
 
Booksy offers a simple service that helps customers book appointments for services such as beauty and wellness.
 
Booksy is a very ambitious app. Its services do not only apply to beauty and health industry customers. Booksy offers a wide range of features that are essential to salon owners.
 
These features allow business owners to optimize their service while providing them with tools that increase revenue and business growth. We will discuss these features in detail later on.
Booksy, currently operating in the USA, South Africa, Brazil, and Spain, raised USD 70 Million in 2021. Booksy absorbed other salon booking apps with the money it raised and became the leading appointment booking app in significant markets worldwide.
 
Booksy is a mobile app with a simple interface. In its simplicity, Booksy is a mobile point-of-sale system (POS) with various features, from appointment booking to analytics, accessible through the same software interface.
 
It helps customers save time and business owners grow their businesses. If you own the app, it's a win for you. I'm here to help develop your own mobile salon booking app.

Salon Booking App: Business Model

The hard part is not developing a Beauty Salon app. The imagination and decision of small details are the most difficult.
 
The business model can be a critical factor in developing your mobile salon app. What are the best business models for salon booking apps? Find out.

App for booking a salon with your own brand

It is the best option if you own a chain of salons. Create your own salon appointment booking app that is exclusive to your Salon. This mobile app lets you showcase your customized beauty and wellness packages, services, offers, etc.
 
It's also a great opportunity for your clients to access your services. It is an excellent option if you already have a salon or plan to open one. Personal branding can be very effective if it is done in a way that customers will love.

Business Model for Aggregator Beauty Services

Let's say you do not own any brick-and-mortar salons. You want to invest, however, in the beauty industry. This business model can be a good source of income for you.
 
You can use the aggregator model to create a beauty appointment app marketplace that connects salon owners with their clients. The app provides both types of users with services tailored to their profiles.
 
Booksy is based on a business model that combines appointment booking and aggregators. It is enough to create robust software—no need to rent a salon or build one. You can create your own mobile app for booking beauty and wellness services.

How does an App like Booksy make money? How Does App Like Booksy Earn Money?

You can make money by developing your own mobile salon booking app. It is a good idea to look at how other businesses have been able to increase their revenue.
 
Booksy's revenue model is innovative. The company doesn't charge any fees to its customers. Customers can book as many appointments as they like without paying extra. Booksy's only income comes from salon service providers.
 
Booksy offers basic features such as appointment management, marketing tools, and payment management for a fixed monthly subscription price of USD 29.98.
 
This subscription is for a single user. If the service provider also wants to add staff accounts, then USD 20 per month is charged for each user.
 
If the number of profiles of employees is 14, the monthly fixed price will be USD 309.99.
 
Booksy charges a monthly fixed subscription fee and a commission for every service it provides its customers. The Booksy platform charges 30% for each service.
 
The minimum is $10, and the maximum is $100. Even if 30% of the service exceeds $100, the maximum charge for each service is $100.
 
Booksy offers paid functionality for marketing and promotion. Booksy Boost is the name of this feature. The salon owner will need to pay an extra fee to have their profile displayed at the top search results. The business can also benefit from some exclusive features.
 
The revenue model for Booksy is simple. Booksy's simple yet effective revenue model made it one of the fastest-growing companies in 2020. How fast will it grow? Later in this article, we will discuss this.

Why invest in Beauty Service Apps like Booksy?

Did you know the B Booksy revenue has doubled in three years? Let's look at the numbers.
 
When this article was written, the beauty and personal care market was estimated to be worth $532 billion. It is expected to surpass the $716 Billion mark by 2025. Statista reports that the USA generated $91.41 billion of revenue in 2023.
 
Online sales will generate 27,5% in revenue for the beauty and personal care market by 2023.
 
The figures keep on growing. People are increasingly relying on mobile apps for their daily activities.
 
A simple app allows users to order their morning coffee at the office to book a babysitter. The beauty and personal care industries are among those being transformed by technology.
 
You can emulate the growth of Booksy by creating your own mobile salon booking app.
Let's talk about features that will help you win the mobile market for calendar and appointment booking apps.

Salon Booking App: Best Features

What would an app be without its features and functions? You won't like my answer. You use features in every app you've ever used, or even your favorite apps.
 
Users are drawn to apps because they have useful features. It is, therefore, safe to say that features are where you shouldn't cut corners for the growth of your business.
 
While you are discussing your salon mobile booking application development, take into consideration the following features.

Booky for Clients

Social Media Login
 
Nobody likes to keep track of the login information for every app they use. It is almost impossible. Social media login has become a popular feature in many apps today.
 
This feature is widely used in modern apps because of its simplicity and accessibility. This feature allows users to log in to an app using social media credentials.
 
User profiles
 
The app's user profiles feature allows you to simultaneously see all the stats and information about the user. This section includes everything from upcoming salon appointments to previous appointments.
 
Smart Search and Sorting Options
 
Including a search feature in a mobile beauty app with thousands of service providers is a good idea. It will help the users find the best service provider. Smart sorting allows users to search for service providers according to their requirements.
 
Personalized Recommendations
 
This feature allows users to customize their experience by displaying personalized recommendations based on past activity.
 
Book an Appointment
 
After selecting a service from a particular provider, the user can book an appointment at a time and date. The appointment booking system is fully automated after the service provider's working hours.
 
Calendar Integration
 
Users can select the date and time for the appointment using the calendar integrated into the app. The calendar shows the timeslots available to the user.
 
Gift Cards
 
Beauty and self-care are essential parts of our daily lives. It can be a thoughtful present for our loved ones. A gift card allows users to give their loved ones the gift of self-care.
 
Maps Integration
 
The integrated map will provide users with the navigation details for a salon once the appointment has been booked.
 
Reviews and Ratings
 
After receiving service, users can post reviews and ratings on the Salon's profile. The ratings and reviews of salons are displayed publicly on their profiles, so other users can view them and consider them when choosing a salon.
 
Reward & Discounts
 
App users who are loyal to the app will receive discounts and rewards. You can occasionally reward your loyal app users with a discount on their next visit to the Salon. It is a fantastic promotional opportunity for both of you.
 
Push Notifications
 
It is rare to find an app without this feature. It is possible to send push notifications informing users of their appointments, payment confirmations, discounts, etc.

Booksy Biz Service Providers

Simple & Secure Login
 
Salons must have a secure and simple login method. For businesses, you should provide an additional layer of security. These users have paid to use your service.
 
Business Profile
 
Businesses will need dedicated profiles like users to view all their business analytics at one location. Service provided, confirmed payments, and pending appointments are all included in these profiles. These profiles can be accessed.
 
Finance Management
 
This feature allows salon owners and managers to track every cent that enters and leaves their business accounts.
 
Appointment Management
 
Salon owners can check their appointments using appointment management. They can plan their days to suit.
 
Calendar and Day Off Management
 
The feature allows salon owners and managers to organize calendars to serve clients better. Salon owners can set their own working days, holidays, and days off so users don't have any issues when scheduling their next appointment.
 
Staff Management
 
This feature allows salons with multiple employees to manage them. The master profile allows you to check out the availability of professionals, their pending appointments, how many services they provide per day, week, or month, as well as other details.
 
Marketing Tools
 
You can offer your beauty and wellness providers a powerful marketing tool. This feature allows them to optimize their profiles to present their services effectively. The profiles can be promoted to appear more often in personal recommendations.
 
Customer Service & Engagement Tools
 
Tools that improve customer service and engagement help service providers increase the number of appointments and loyalty. Salon owners can use these tools to send their customers personalized package information. These tools allow salon owners to offer personalized packages, discounts, and more.
 
Inventory Management
 
BookSy Pro subscribers get access to exclusive extra features. It is just one of them. Inventory management allows business owners to manage their inventory. These features are a business partner for self-care and beauty service providers.
 
Setup the No-Show Rule
 
Booksy offers service providers protection against no-shows. Businesses lose money and time when customers cancel an appointment.
 
To prevent this, we introduced no-show protection settings. While booking an appointment, Booksy offers service providers the option to choose between two options. These are:
 
- Prepayment: This setting requires customers to pay in full when booking an appointment.
 
- Cancellation Fees: When this setting is on, customers must enter their card details when booking an appointment. However, they are not charged yet. At this stage, they will be charged for canceling the booking. The salon owner can decide to charge the fee automatically.
 
Business Stats & Analytics
 
It is a feature you cannot ignore if you plan to develop your own mobile app for salon booking. This section shows all business statistics, including current and past activities. Let's move on to the next step of developing the mobile app for beauty and self-care appointment booking.

How to Create a Bespoke Booking App like Booksy

The following steps are involved in developing a custom salon booking app, such as Booksy:

Idea

Ideation is the first step in any mobile app development. You will take your original idea for mobile app development and add small details to it. It could include your target audience, service area, business model, and revenue model.
 
You can begin thinking about the app once you have a solid idea of how your business will operate. Booksy, for example, requires that you provide a variety of beauty and health services in one mobile app.
 
You should consider every small business in the same field to get similar services. Once you have the information, you can search for the best mobile app development company to develop a salon booking app in the USA.

Search for a Reliable Mobile App Development Company

Searching for the USA's top mobile app development companies may sound simple, but the process is much more complex. We must first determine the qualities you should be looking for when choosing a mobile app development firm. These qualities include:
 
- Extensive experience
- Great user feedback
- A track record of impressive achievements
- There are a large number of mobile apps that have been developed.
- Cost-efficient
- Modern tech stack
 
You can search for the top app development company once you've established what you want. The following options can be used to search for the company.
 
- You can ask your colleagues and friends for reliable recommendations. You will be much better if you can find a reliable recommendation. We can try a different method if the recommendations do not seem promising.
- There are a few trustworthy companies that rate companies that develop software based on their expertise and feedback from customers. Clutch, Goodfirms, and others are among these companies. You can find - mobile app developers that meet your budget and requirements.
- You need to go to the websites of the companies you have shortlisted and read the information to learn more about them. This step may reduce the number of companies on your shortlist. Now it's time to move on to the next stage.
- You can now contact these companies and request their proposals for developing your mobile salon booking app.
- After receiving their proposals, you should carefully review each and choose the best proposal for your needs.
- Finding the best mobile app developer might seem like a lengthy process. A wrong choice will cost you more than you think.

Custom Salon Booking App Development

It's now time to start developing mobile apps. Ensure you receive regular and detailed reports on the progress of your app.
 
These companies offer Salon Booking mobile app developers on demand.
 
They can be an extension of your existing mobile application development team. The developers can work either from their offices or join your team. Regarding your project, on-demand mobile application development companies can be flexible.
 
If your budget is tight, the company may suggest that you create an MVP for your mobile app. A mobile MVP has basic features and designs.
 
It is an excellent way to raise money for your company. It is not necessary to have a visually appealing MVP, but you can still show investors what your vision is.
 
You must choose the platforms you wish to build your app on. Do you want to create a health-and-wellness app for Android, iOS, or the Web, in other words? Do you want to make your app for booking appointments available on all mobile platforms or just on Android?

Salon Booking App Launches

You are now ready to release your mobile application. Allow users to use your app, give feedback and make suggestions. You can track all your analyses and metrics to make future business decisions.

Maintenance and Scalability Opportunities

The process of developing mobile apps is a continuous one. Users may encounter a bug while using your app. Someone may have an idea for improving the user experience of your app.
Maintenance work is always required to maintain a smooth operation. Maintenance includes bug fixes, OS upgrades, framework and library updates, and security checks.
 
As your business grows, so does the app. Scalability allows you to increase your app's performance, functionality, and capacity to meet modern and future business needs.

Why do salon owners need on-demand Salon applications for their businesses?

After discussing many different aspects of a mobile salon booking app, let's now discuss whether it is worth investing time and money.
 
We will discuss the advantages that can be gained by introducing a smartphone app into the framework of traditional beauty and health service providers. Where there is room for improvement, there are opportunities for business growth.

Time-Saving

There are no calls to make, no missed calls, network errors, or visits to the Salon for an appointment. You can book an appointment with just a few taps of your smartphone. Simplicity attracts more customers. Simplicity can save time and is, therefore, a blessing.

Push Notifications

We are all busy. We may forget to look after ourselves. Simple push notifications remind people to visit the spa or get their nails done. A gentle reminder goes a long way.

Pay in Multiple Options

Users can choose their preferred payment method from a variety of options. Never make it difficult for your customers to pay.

Customization & Personalization

People love being in control. People love being in control and especially enjoy it when it comes to their care. Everything from choosing their favorite beauty service provider to customizing their service packages feels like playing a video game and earning virtual rewards. It is an incredible experience that calls for more interaction.

In-App Navigation

Users can use the in-app navigation to locate a salon near them. The app can help users drive directly to the Salon.

Effective Service Advertisements

Self-care providers can use marketing and promotional tools to promote their services, allowing them to reach more potential clients. They can target more customers to grow their business.

How WhiteLabelFox helps you create your salon booking app?

White Label Fox is the best mobile app developer company. We understand your vision. Our expertise aims to strengthen your vision.
 
We will help you to take the correct measures throughout the project. We use the latest technologies to provide better support in the future. What is the cost? The cost will not burden your budget.
 
White Label Fox is the best choice to develop your mobile app for booking salon appointments on demand.
 
- Experience of more than 6 years
- Confidentiality is guaranteed
- The best tech stack for performance
- World-class quality products
- Already launched mobile applications: 150+
- Pure Innovation
- Team members with a good sense of decorum
- After product support and assistance, Uncompromised
- Scalability is limitless
 
We can help you make your dreams come true.

Last Updated in May 2024

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Smith Joe

This blog is published by Smith Joe