How To Know If Your Mobile App Idea Will Succeed

Having a successful mobile app idea is the best place to be in this time and age.

 

Recently Uber confirmed that it’s acquiring Careem, a major rival in the Middle East, for $3.1 billion. Blizzard had acquired Candy Crush (King) for around $6 billion and in 2016, Apple paid out an amazing amount of $50 billion to its developers.

 

But, the question is how to come up with an app idea that succeeds and connects with your audience.

 

If you want to become an app entrepreneur and learn how to come up with an app idea that becomes successful, you have reached the right place.

 

 

Video Credits: Startup Xpress

Does your mobile app idea solve a problem?

The first and most basic thing you need is to have that golden idea for your app. While going through your ideas, you have to start by identifying a specific problem and create a solution that solves that particular problem.

 

Moreover, there are more than one solutions to any problem, so don’t lose your motivation just because you see an app or two that solve the same problem. Try thinking of different features and elements that can distinguish you and help you solve the problem either more cheaply or in a more effective manner.

 

Few examples of golden app ideas that solved people’s everyday problems are Airbnb, Postmates, Happn and Hello Vino.

 

However, if you are looking for ways for how to come up with an app idea, then Quora would be a good place to start. Start going through random and popular questions people are asking because questions are often based on problems.

 

Do your research and validate your idea.

Once you have found your golden idea, it’s time to do your research and validate the idea.

 

This is a very important step to know if your mobile app idea will succeed and cannot be skipped. It ensures you that the money, energy and time you are investing to convert your idea into an actual app will bring you ROI.

 

Every month, App Store adds around 50,000 new apps and the amount it takes to build an app ranges from $40,000 to as high as $500,000, from the competition to the investment, validating your app idea is indeed one of the very crucial steps.

 

Identify a few apps that are currently solving the problem you want to solve with your app and find insights about those apps using different tools like Crunch Base and AppTweak.

 

Come up with five keywords that you would use to describe your app idea and using ASO tools find information like what is the search volume or popularity of these keywords. A high search volume would mean that those keywords and the app idea are popular among people and this validates your idea.

 

You can even identify your potential users and get their feedback on what they think about your app idea. You can use social media or Reddit to reach your target audience. Use Facebook, Twitter or any other social channel that’s popular among your audience and ask for their opinion on your app idea. You can also post a question in the startup subedit and ask people if your app idea is good.

 

Analyze what is the market fit for your idea.

Once you validate the value of your app idea, you should also analyze what is the market fit for your idea or how your potential users will resonate with your app features and monetization model.

 

In this step, while analyzing the market fit of your app, you should also find out whether your users would choose your app over the apps in the market that offer similar value. Start by creating a spreadsheet matrix for every feature in your app and then do the same for a couple of competitors, to compare, analyze and validate your app’s market fit.

 

The comparison between your features and competitors’ features will be the final test your app idea will have to cross through.

 

Video Credits: Pixel Crayons

The Final step – Building & Marketing

If you and your golden idea has made it this far, then congratulations. You have a great idea!

 

Creating a successful mobile app is a much longer process than one might think. Today, people expect new features, innovations and new technologies that help you have edge over your competitors.

 

Learning how to come up with an app idea that connects with your audience is not enough, you also have to make sure to hire the app development company and helps you build the perfect app.

 

To kick start the process of creating your mobile app, start from answering questions like how you will get the investment you need, how you will market the app, and what your product roadmap will look like.

 

Conclusion

Building your mobile app is one of the best ways one can become part of the startup world these days. Make sure you have taken care of and considered each element that can help you make sure you are on the right path and your app idea is indeed the golden idea.