Is Mobile App Mandatory For Your Business in 2021?

Mobile apps have paved their way over the past decade. According to a 2017 survey, the average person spends 162 minutes daily. Moreover, the study revealed that ninety per cent of the time, people use mobile apps.

Additionally, a 2015 study revealed that two-thirds (or sixty-six per cent) of UK adults have a Smartphone. It is a giant leap from thirty-nine per cent in 2012. However, the need for mobile apps is already becoming mandatory due to its enormous benefits.

A few advantages for a business with mobile apps include personalized push notifications, real-time customer service, more extensive participation in the customer loyalty program, etc.

5 Reasons Businesses Should Have Mobile App

●    Generates Higher Profits
According to a study, businesses may increase app downloads up to sixteen per cent by 2022. It means people would prefer using apps readily available on smartphones or iPhones instead of desktop or laptop surfing.

Also, apps help to increase customer satisfaction which intends increases sales and profits. A responsive app helps to address common queries of customers faster than email or contact boxes.

Besides this, mobile apps help customers to make informed buying decisions. They are changing the researching, buying, and servicing decisions of the costumers. Therefore, the buyers can seek entire product or service information before making the final call.

●    Increases Visibility
Smartphones and iPhones have limited internal storage. Therefore, many people often prefer to download apps from the most familiar or popular businesses. As mentioned before, the majority of everyday time goes into mobiles.

h Availability of an app on the phone makes it more likely for usable instead of visiting a website through a search engine. As per a 2008 study, ninety per cent of people interact with apps for at least three hours.

On the other hand, the remaining ten per cent preferred using mobile websites. Besides this, having a readily available mobile app for anytime usage increases trustworthiness and builds a stronger brand.

Additionally, digital marketers provide videos, blogs, news, etc., based on mobile app development company products or services. Therefore, they help draw organic traffic to the app and increase brand visibility on the web and sales.

●    Provides Exceptional User Experience
Unlike most websites, a mobile app guides customers through its features, such as login, add to cart, alerts, profile, history, wishlist, etc. Additionally, features like push notifications inform users of price drop/change alerts, new products, special discounts/offers, customer loyalty points, etc.

Moreover, an app guides a user towards similar products with a single click. Therefore, unlike websites, users don’t require to search for products that best match their requirements. In addition to this, companies have started integrating apps with AI or artificial intelligence.

Therefore, the AI helps inform users about products or services that might interest a group of customers. As a result, businesses can increase profits, and customers become more loyal to the brand.

Most large organizations offer their business apps for all types of devices. The AI offers different user experiences based on a Smartphone, tablet, laptop, etc. Therefore, the requirement of hiring customer service representative diminishes and saves organizational costs.

●    Offers a Platform for Direct Digital Marketing

Aside from offering push notifications, mobile apps offer a platform for direct digital marketing through pop-ups, alerts, tracking notifications, etc. Therefore, the buying ability lies at the fingertips of the customers.

The direct digital marketing approach helps to scale sales. It also includes reminders for products left in the cart, special offers on recently viewed items, special sales, promotions, etc. Buyers can even opt for only app notifications and opt-out of other devices.

The integrated payment systems make clearing purchases easier, similar to websites. Marketers even use the direct digital marketing platform to inform customers based on the purchased history.

Additionally, mobile apps offer a free advertisement platform to organizations through banners, interstitial, pop-ups, videos, native, etc. Hence, the sale conversation rate of a company substantially increases.

●    Gives Better Value over Costs

The cost of owning a mobile business app depends on time, quality, features, release costs, miscellaneous expenses, and upkeep. Besides this, cost even depends on the type of app, i.e., native, web, cross-platform, and the operation system (OS).

Moreover, app development is possible by hiring a freelancer, Top App Development Companies, or visiting a marketplace. However, the results offered through the apps exceed its costs. For example, apps provide more user accessibility.

It means the company can offer features like camera integration with access to the camera and storage. Users can scan QR, take a picture after availing a product or service, submit real-time reviews, product recognition, etc.

On the other hand, organizations gain a better understanding of their users. Also, direct lenders in the UK or long-term loans can help SMEs avail funds for app development and upkeep.

Meanwhile, users can view real experiences and hence their loyalty towards the software development companies increase. Moreover, customers can also make calendar bookings, track delivery, offer personalized programs, visit a nearby store for instant purchase, return products, etc.

Apps even provide new SMEs with the advantage of getting ahead of the competition. The availability of the Google and Apple app stores also increases organizational visibility. New SMEs benefit through this with increased brand recognition.

Description

Owning a mobile app for business has become mandatory due to its large number of advantages. A few of them include higher profits, increased visibility, direct digital marketing platform, etc.

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