No matter what industry you work in, there are going to be challenges to face up with. The challenges that app publishers face are uniquely challenging because of the constant flow of the industry.
There are shifts in the mobile industry that can make the workflow of various sectors change rapidly. These shifts are generally the result of continuous platform updates and even the advancement of technology along with the integration of new tech. Once that happens, there have to be strategies and techniques that will be modified as well to meet the new requirements.
One of the sectors that need to change to adapt to these changes is that of app developers. App developers are always faced with the challenges that new tech and subsequent integration causes. There is going to be a constant flux of challenges that the app developer needs to deal with.
The various challenges are not cut and dry as these challenges unfold over time. However, there are some app development challenges that publishers face while publishing regardless of what
hardware or software they are using in their development.
Main Challenges Faced by App Developers
Here you will see the main challenges that app developers are going to face in 2020.
1. Partner Integration
The process of developing apps is dependent on a partnership of ad integration. However, the process is tiresome, and it can take a very long time to finalize. Though app publishers don’t have to work with any single advertising network, they do need to add new network requirements for each ad. All of the
top app developers will be using ad partnership integrations to help monetize their apps.
2. Formatting
It is not the app formatting that is the problem; it is the ad formatting that is an issue. Ad formatting can be a real setback for app publishers as there is an extensive range of ad formats to choose from that can boost an app. However, wading through them to get the best possible fit is cumbersome. If the wrong ad format is chosen, it can lead to messy interfaces.
3. Profit
App publishers do this for one primary reason, to gain a profit. If no profit is involved, it’s not worth doing. Any app that is considered free is still a useful app because of ads. However, to generate a profit, there has to be participation from the consumer. When apps reach the point of a large number of subscribers, it then will start to generate revenue.
4. Customization
Customizing an app is not an easy process as there are limited resources for customization available. Especially when you want to monetize the app, your customization options are going to be significantly limited. The ad partner integration is a continuous event that will impact the format of the app.
5. Analysis
One of the most crucial steps is also one of the most challenging steps, and that is analysis. This process is one that app development can’t miss. The work of analyzing how ad monetization tactics are working and reporting as well as monitoring them is substantial. Keeping up with the number of reports that are created with small changes can be overwhelming.
Why these Issues Appear in 2020
The reason these issues are happening now is because of the rapid increase that there is in the app development market. The competition in the app publishing market is continuously growing, and that makes it more challenging for app publishers.
The types of apps on the market today are numerous. Picking a lifestyle app or a step-tracking app, you will find that there are a number of options. App publishers are going to struggle between the technology and the design to help make them more unique and responsive compared to the competition.
Solutions for App Publishers
The best option that all publishers have for overcoming these obstacles is opting for a one-stop solution. What that means is having a solution that will make both advertising and app monetization a process that is simple to conduct.
Some of the top
app development companies in the world are going to have proper partnerships that will help them to excel in this world’s highly competitive app development market.
A one-stop solution will take the guesswork out of developing apps as well as save time during the ad integration process.
Conclusion
There are many challenges that app publishers are going to face in this highly competitive market. The need for ad integration, formatting, and customization is just the tip of the iceberg when it comes to choosing the top challenges faced by app publishers in 2020. Among them is the analysis and the profit rendering that these apps need to have.
There is no point in app development if profit isn’t part of the end game. Therefore, to overcome the challenges that app publishers face, there should be a one-stop program that will help to make both advertising and monetization a simple process that will deliver results.
Ultimately, it’s a wait and sees at this point for how it will play out for app publishers in 2020.
