Mobile Apps Bringing Revolution in the Cosmetic Industry

  • By Sunit Panwar
  • 10-04-2019
  • Mobile Apps
app development for cosmetic industry
Beauty is one of the major channels where retailers are generating revenue and are successful in their business. The beauty industry is the one where every woman is looking to buy new products. Customers have become more demanding about buying beauty products.
Everybody wants to look good and that's why beauty has become the basic need. And if it is all available in the mobile app than nothing will be much more grateful than this. Technology is not far behind it has brought a new era in the beauty industry with tech-driven AR mobile beauty apps.
AR beauty apps allow customers to try the product online before buying one. Augmented reality is giving customers a better buying experience and helping customers to order easily if they don't have time to go to the store and buy your product.
loreal app
Mobile app development has become one step closer in helping people buy beauty products online by checking customers review and also customers don't need to now wait for the store to open. Beauty apps have become a blessing for the retailers as well as for the customer to buy and sell varieties of product easily according to the price range.
While augmented reality is helping beauty brands to engage and buy the products there is another new technology implication occurring in the market to make customers amazed with the mobile app.
Reading this you might be thinking of what will be the next in the mobile app industry that will encourage beauty lovers to buy products online without any doubt. The future of the beauty industry tends to have amazing functionality as the app will help to scan the skin tone, complexion of an individual.
The other mobile app trending idea in this industry is the scanning of faces. An individual can scan the model or an actress' face if they like makeup on them and want to look alike. The app will tell you the products they have used in imitating that look to help you buy.
Currently running beauty products apps like nykaa (An Indian beauty product mobile app) is getting huge interest as the app consist of all types of products and targeting every woman out there to be on top in the cosmetic industry.
Building an app like Nykaa requires a beautiful and easy interface so that every beauty-loving women can buy their required products by not going anywhere. You can also build a complete cosmetic mobile app for your business.
nykaa app
The cost to develop such Beautylish apps depends upon the customization and the technology that you want in your app.
Wrapping up:
Gone are the days when beauty products are only for the upper class or rich people. With the evolution of mobile beauty apps, everyone is getting aware of the varieties of beauty products in the market. It has become easy for marketers to market their products to the customers at their doorstep that too at an affordable price range.
Beauty apps have totally changed the shopping experience for the users, and beauty brands are finding new ways to pitch their product in the online marketplace.

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Sunit Panwar

Sunit Panwar is chief technology officer at RV technologies. He is very passionate about implementing new technologies in developing innovative mobile app development and website development.  He constantly looks forward to various interesting ideas and ways to implement them with advanced functionalities. He keeps on inspiring the developers with new functionalities, ideas as well as tools.