Seven Tips For An Effective Mobile App Content Strategy

  • By Freddie Tubbs
  • 27-11-2018
  • Mobile Apps
mobile app content
Mobile apps are what keep the world ticking over with everything from mobile pay to games and social media platforms.
 
Apps are big business and creating one that ticks all the usability, usefulness and value for money boxes is a unique thing indeed.
 
Look at seven tips for creating a content strategy for your mobile app that is second to none.
 
1. Make A Plan
The first thing, the cornerstone to developing any app, is to make a plan. You simply can’t jump into making a great app without first developing it on paper. You will need to factor in audience, timescale, usability and content, to name but a few. How your app will look on various devices is another point to consider.
 
These factors cannot be addressed as you go along, they must be well planned and thought out before the production of the app is even begun.
 
2. Stay Focussed
Don’t try and be all things to all people. Your strategy should reflect the product you are offering, not the product you hope to be.
 
Decide on the scope of what your app has to offer and plan to write your content from there. Avoid overselling or overpromising on your app, it will get noticed pretty quickly. Stay focused on what you’re working with.
 
3. Keep Text Clean
It goes without saying that anything you put out that will be read by the general public, must be free from errors of all kinds. No one is impressed with grammatical mistakes or bad spelling, it only acts to make your product look shoddy and inferior. Instead, check all your text and then check again.
 
If you’re not confident in your own proofreading abilities, take a look at some of these online guides below that will help you create perfect copy.
 
- Stateofwriting / Viawriting – two content editing and proofreading guides that will keep your work making sense and free of errors
- Paperfellows - a useful content editing tool that will go through and check your work as closely as an editor would
- Academ advisor / Bigassignments – two powerful tools used for formatting content to your exact specifications
- Oxessays – a fantastic site for getting grammar tips and checking your work over, as mentioned here.
- Boomessays / Study demic – another two tools that will help iron out any literal or grammatical errors through clever proofreading
- Academized – an online resource that can generate catchy headlines and subheadings and help create great descriptive writing
 
4. Plan To Be Seen
If you’re designing an app, then chances are you do want to be found and you want your users to land right on your page. With so many searches filtered through Google, it’s not surprising that on-the-go users are using mobile phones to get their information.
 
With that in mind make sure your content is readable in a tablet and mobile device format, not just via a laptop. In fact, most people are likely to find you on either tablets or mobiles, so when designing your app, know your customer.
 
5. Make Your Content Smart
Of course you’ll attract your audience through well thought out SEO friendly keywords and blogs but when they find you, you need your app content to carry on being smart.
 
While writing to length is important, it’s also important to maximize other areas of your website so if you’re in a verbose mood, then make sure you include hyperlinks to other areas of your site where more information/discussion lies, don’t try and include it all on one page.
 
6. Change Up Where Necessary
As app designers, you’ll probably have an idea in your mind already about who is going to use your app, how long they will spend on each page and what they will use it for.
 
“But an idea isn’t enough and you will need to employ some powerful analytical tools to dig deep into finding out who is using your app and what they’re doing on it. Once that’s done you’ll need to make sure you change any elements of your content that don’t seem to be yielding results”, - explains Susan Ballesteros, a Marketing Strategist at Eliteassignmenthelp and Essayroo.
 
7. Research Your Reader
You might think you know exactly who are you writing your content for but you probably don’t. Do you know which media platforms they hang out on, where they shop, what they eat or where they go on holiday? If the answer is no then you need to begin your audience research straight away.
 
Get to know your audience as you would a friend. By putting a name, age and job to them, you’ll soon be creating a content strategy for your app, that’s absolutely spot on. Don’t let bad content get in your way, make it perfect and keep users returning for more.

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Author

Freddie Tubbs

Freddie Tubbs is a communication strategist at UK Writings. He also works as a marketing writer and editor and contributes his posts to the Vault and other blogs.