The Definite Guide: All You Need To Know About Why Your Brand Needs An Mobile App In 2019 To Stand Out From Others

  • By John Smith
  • 29-08-2019
  • Mobile Apps
mobile app development
In today's digitally tranformative era a mobile device has evolved from just a communication tool to a highly effective business tool in past few years.
 
According to a survey by statista there are now 4.68 billion users on mobile as compared to past few years that is a massive increase of mobile usability in market.
 
phone users in billions
 
People looking for anything or searching for an query, recommend mobile devices over desktop.
 
Google also start focusing on mobile devices over desktops and laptops based on ranking factors and its algorithms like mobile first index, Mobile Speed Update and much more.
 
As technology is changing rapidly, with that people depends upon mobile devices with respect to other devices.
 
In past few years mobile apps help business to boost up their visibility in market.
 
So, as per present scenarion Mobile devices changed the business work flow.
 
As per statista Number of mobile app downloads worldwide in 2019 is 258.2 billions.
 
annual app downloads in billions
 
So, as per this statistics most of the Business should become more active through mobile apps.
 
This has resulted in pressuring most of the mobile app development companies to build more enterprise mobile applications for different industries.
 
In this digitalized era mobile devices are used to connect a business to their respective customers. And Mobile Apps are the trending medium by which you can get your desired information or purchase an product/service which you are looking for.
 
So, the ultimate goal of making an mobile app for an poarticular business are increasing the brand visibilty and sales growth.
 
Here are some benefits of mobile app for your business boost up:
 
1. Increase brand accessibilty and visibility to customers
Primary goal of your business is get more reach that ultimately turns visitors into clients.
 
In this digital world everyone has mobile phones and if they want information, products or services they will always prefer mobile over desktop and laptops because they are not easily accessible to everywhere.
 
So, you should be very clear about your business app that it should be easily accessible and visible to the customers.
 
You should make your mobile app smooth and simple to the users that they will always use your app for any type of requirement with respect to your business or industry.
 
You should promote your apps with in app purchase and ads options.
 
You should go for call to action buttons or some connect buttons that would be easily visible to customers that makes your app more appealing and efficient.
 
2. Building customer Value
An mobile app builds an strong relationship with you and customer.
 
Enabling customers to book a hotel, order food or making an secured and smooth transaction are powerful tool to increase loyalty.
 
If you want to build customer value with your business integrate your business app with customer functionality by providing discounts, free delivery, bonuses, Offs etc.
 
This better interaction further evolves to brand loyalty and Customer Value.
 
An app has the power that it can help you to make a flexible approach to your customer of your product/service.
 
3. Sales and Revenue growth
As per current situation mobile is the best medium to showcase your business or brand.
 
As, everyone is know, Customer satisfaction = More Sales.
 
Yes, its true if the customer is satisfied with your business and his/her needs fulfills by your app, it will result into more revenue and increase your sales growth.
 
As per online market research, adopting a mobile-focused marketing approach for all level of companies resulted in an 80% increase in sales, with 42% of mobile sales are coming from business applications.
 
Some of the most popular app implementation strategies include: in-app advertising, in-app purchases, freemium, and paid app.
 
If customer enjoys your services and get the exact information which they are looking for, it will be more chance that they will pay for it.
 
Therefor, by offering your products or services or advertising in your app there will be more chance to increase your revenue stream into your business strategy.
 
4. Opens the door of marketing and Communication
The regular interaction and easy accessibility of your app with thje customers will strengthen your brand value in market and help you to keep connected with current and potential customers.
 
Through apps you will provide special discounts and offers to the customers with respect to your products, services or information.
 
Means you will get best promo offers and special discounts on your finger tips.
 
push notification plays the most importnat role in the marketing and communication purpose thay users will always updated with any new things related with business.
 
More specifically, leveraging user location and profile information to personalise notifications help make them more relevant and attractive to users.
 
Push notification also enable user to provide an feedback to user and also enable them to give review that ultimately impact your app popularity.
 
5. Improve Brand Recognition
Success of an business is depends upon branding and brand recognition is the most crucial part for build up your business at next level.
 
And without an app your brand recognition will be far after using latest technologies and trends.
 
You can use your mobile app to educate your customers about your brand.
 
A mobile App an greatest extension of your business which will create an great opportunity to showcase your products and services.
 
Developing an app for your business help you that customer will land on your business through Android and iOS app stores, resulting in consumers who are searching for the services you offer stumbling upon it and making downloads.
 
A well developed and user-friendly app will leave a long lasting impression on customers and create a rock solid reputation for your business.
 
6. Competitive benefits
A business never grow without mobile app as per trending marketing perspective.
 
Most of the business doesn't have mobile app for their business and it will stops them to grow up in market and other competitors take advantage of it.
 
A mobile app for your business provide multiple advantage for your brand and it will helpful for your business to make an great impact on customers and attract them to engage more with your app.
 
7. A Source of analytics
By using mobile app for your business, you will collect lots of information related with audience behaviour and it will be helpful for further analysis.
 
By tracking the people activity or engagement of customers on your app, you will get the idea where you lack behind or which part is the most liked by people, you will change your app as per customer perspective.
 
Understand customer mindset and behaviour is the key to success in this competitive market.
 
You can get data about the audience’s geolocation, demographic data, information on interests, and many other interesting statistics which you can use and take advantage of.
 
Conclusion:
Every business should consider having an app to win the market.
 
Having an app brings more benefits to your business and your business not only survives in this competitive era but also mobile app takes it to the next level.
 
There are numerous number of Mobile app development companies available in the market are always more than willing to help. It’s totally up to you to take that first and totally necessary step.

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Author

John Smith

My Name is John Smith. I am the Marketing Person at Globtier Infotech Inc., with responsibility for marketing programs, brand management, and corporate sponsorship. Prior to joining Globtier, Previously I worked in strategic business development and marketing at several companies, and served in staff positions in state government. My greatest strengths are creativity, drive and leadership. Our Company Primarily Serve Web Design and Development as Mobile App Development Services. We also provide Digital Marketing Services and Managed IT Services at optimal cost. I thrive on challenges, particularly those that expand the company’s reach. My most recent project involved a strategic partnership with Jasmine International to bring Handry’s core services to the fast-growing The United States of America's market. This resulted in annual revenue of $16 million.

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