The industrialization has hit the entire world and with it, businesses are changing their norms. One of the fastest-growing industries given the face of digital domination in the food industry. There have been huge shifts in the domain of online food delivery and this trend doesn't seem to halt.
Existing Food Economy
The present-day digitization has changed the way people order foods. Gone are the days when you had to call the restaurant, pick up food items, explain your customizations and place a door. All you need to do today is pick your smartphone, open a
food delivery app, scan through the available list of restaurants and then place an order. You need to scratch your head or struggle, a simple tap, and the work is done.
On top of this, your food will reach your doorstep at the earliest. You can further track your food knowing the exact time of delivery. Enticing, right?
Well, this is just the tip of the iceberg and there is more than we actually see.
With growing competition and rising popularity, technocrats vest more and more in the technology further enhancing the entire business of the food industry.
Automated Delivery
Till date, we have seen delivery executives reaching out to your doorstep to deliver your food. How about replacing this with the automated systems?
Yes, you heard it right. Sooner would we see bots knocking your door to deliver food?
- Drones
One of the biggest food giants,
Zomato has tested custom based drone delivery and saw that using drones and not human delivery executives would help the company cut down the delivery time by 50%. This would not only enhance the entire delivery process but also cope with traffic hues and unnecessary wait times.
- Robot
Collaborating with Yelp and Marble, eat24 another food delivery chain devised a customized not, one of the sizes of an office table. This robot has been tailored to aid the task of food delivery. Utilizing sensors, advanced cameras, and 3D city map, these on wheel robots find the best route to reach you in the least possible time. This in a way helps avoid humans, bumps, traffic, pets, cycle, etc.
- Parachute
The float down eatery was witnessed for the first time in Massachusetts from Jafflechutes. Tasty and delicious sandwiches flying high in the air with customers waiting at the pickup point to hold on to their food packets in the air.
Millennials Taking The Stride
What drives such kind of digital domination is the mindset of the present-day Millenials. 3 out of 5 Millenials prefer ordering online food irrespective of the circumstances surrounding them. Takeaways and online food delivery is the next generation food wave hitting people all across the globe. Being the priority audience, behavior of Millenials is sufficient enough to blend in a new face of food delivery.
Multi Delivery Channels
Delivery channels have been one of the drawbacks when it comes to online food delivery. Bad or poor customer experience compel customers to abandon digital channels for ordering food. To deal with this, the Y generation entrepreneurs are looking for alternative delivery channels that not only add more options but further ease the entire delivery process.
a) Order Via Tweets: Technology has made things easier and better and trusts me, the first time I came across this I was totally stunned. Order by tweeting the emoji of pizza, Dominos has stepped in the era of transformation. Okay, here's a question, how would dominos know which pizza are you actually ordering? Let's get to this. Prior to ordering or rather putting up an emoji, you need to have pizza profile made on the online delivery service of dominos. Tracking this, dominos can take your default order as the current order.
b) Order Via Virtual Assistants: Dominos is here again at the forefront. Embedding virtual bots in Facebook messenger, Dominos Dom is all set to help customers place an order by interacting with the assistant. And not just this, the assistant would happily assist you on available deals and active vouchers.
c) Order Via SmartWatch: Now tweets and virtual assistants were user optimized method, but the next in line is ordering via smartwatches. Meaning that you need not tap on your phone, instead use your smartwatch and place an order in a few clicks. Dominoz and Order up are the ones using this method.
And this is not done yet. Added to the above are ordering via eyes, via car, and via TV. No doubt, the future of online food delivery is rising beyond expectations.
Conclusions
There has been a huge shift in the food ordering industry and with the inception of better technologies, startups can definitely create a vent in the market. From using crypto to order foods or embedding big data to know more about customer preferences and behavior, the online food industry is on the cusp of digital domination. If you too are in the food industry and aims to see your business fly high, its high time that you integrate the modern-day technologies and stay a step ahead of your competitors.
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