Salesforce Consulting Services: 5 Benefits of Salesforce Commerce Cloud For Ecommerce Business

The current business scenario is dominated by the widespread availability of the internet, arrival of latest technologies, and wider acceptance of modern lifestyle. Even the e-Commerce sector is implementing cloud computing to create an online platform for conducting business and making their websites turn into a profitable venture.

Today, searching for products and services on the internet via e-commerce platforms is the most common aspect of understanding the behavior of customers. As per the latest reports, a little more than one-fourth of the global population frequently opt for online shopping. Naturally, the business will continue to endeavor for revenue share even in a highly competitive marketplace.

One such platform that has emerged as a top contender in offering high agility and scalability in improving their customer experience is the Salesforce Commerce Cloud. With the global e-commerce market reaching $19 trillion by 2027, a good opportunity is laying there for all Salesforce consulting services to pounce on it and enhance their business fortune in a short time.

In the given article, there will be a detailed discussion about how numerous features of the Salesforce Commerce cloud will only help in boosting and brightening the business prospects of the global e-Commerce business.

What is Salesforce Commerce Cloud?
Considering Salesforce Commerce Cloud just as an online shopping cart is just like taking one step back in the past. It is much more than that! As per the words of Salesforce CEO:
‘Salesforce Commerce Cloud (SFCC) is the leading B-2-B and B-2-C (or cloud-based SaaS) solution for drawing more crowd towards one’s e-Commerce platform through empowering brands by offering a unified buying experience across all online channels (web, social, mobile, etc.).’

Previously known as Demandware before being purchased by Salesforce, it is a user-friendly e-Commerce platform that helps an organization to stretch its wing in an unknown region and convert more customers into lead efficiently.

Now, what is the major motive that is persuading most of the Salesforce consulting services in the USA to leverage the given cloud platform to their customers? It is the use of e-Commerce as a SaaS solution that assists an e-Commerce firm to free-up their business from management of technical roadmap so that they stay ahead in the competition. Also, it has the capability to renew itself with changing scenarios. In this way, it makes any organization remain under the constantly changing e-Commerce sector successfully.

Why Choose Salesforce Commerce Cloud?
Various factors have made Commerce Cloud favorable among the customers.
- Creation of interacting and engaging environment on every digital medium
- Re-inventing in-store customer’s experience through mobile POS, predictive intelligence, and many others

Furthermore, the given cloud platform comes with multi-occupant architecture that does not comprise with safety and reliability in respect of customer’s concerns. The given platform comprises three essential service categories namely, experience, operations, and intelligence that mutually work together to make all stages of the e-Commerce platform effective. Thus, the cloud platform can efficiently work on multiple channels to provide a boost to the working of back offices.

Benefits of Salesforce Commerce Cloud for e-Commerce 

Believe it or not, most e-Commerce enterprises still do not know about the marvels hidden behind SCC architecture. There are some of the valuable benefits that come with the given tool:
A.    Predictive Intelligence: Use of Einstein AI for Terrific Shopping Experience

The flip side of growing dependence on the 3rd party integration is that once one starts their business, they get disconnected from the system, which ultimately bring its functioning to halt. But predictive intelligence is embedded in Commerce Cloud (comes with Gen-Next Einstein AI) that minimizes the need of hosting 3rd party tools for most of the time. Moreover, it comes with exciting features such as:
- The suggestion of best products at every touchpoint
- Generation of real-time 1:1 prediction for each buyer
- Boost sales and conversion rates through data-driven insights
-  Fully automated tasks to preserve time and effort

Besides, new research from RILA (Retail Industry Leaders Association) in collaboration with Accenture has found that more than 60% of consumers want personalized recommendations. It implies that they are ready to share data in lieu of receiving numerous benefits such as access to exclusive deals, gain rewards or special offers, and many more.
So, to make such exciting things available to the customers, Einstein AI can make functioning easy for customers by allowing customers to rely on Commerce Cloud to buy products from anywhere and anytime.

B.    Appropriate Utilization of State-of-Art Marketing Tools

Salesforce consulting companies love Commerce Cloud. Why? It is because retailers now can manage their product info and unify it across multiple sites with efficacy. Moreover, it ensures that you have a connection with the right customers through pitching the right products at right time. In this way, there is a significant surge in the average order value that results in high conversion rates.
SFCC has the comfort to conduct Split (or A/B) testing to optimize conversions among target knowledge without the need for any technical support. With its help, app development company can launch, as well as promote their best products most effectively.

Besides, it is also possible to optimize every customer research using merchant rule to enhance the profitability of your product. So, there is a one-stop solution at your hand to efficiently manage everything from online ad campaigns, social media management for every endpoint appropriately.

C.    Commerce Management makes Content Management looks Easy
The world of B2C is highly competitive and to remain to sustain in such an environment, one has to create a website that is flexible and pleasing in appearance. Thankfully, Commerce Cloud has a feature called Commerce Page app designer that helps marketers to create a design-rich and code-free website with stunning visibility.

Even more, the given feature has pre-built tools that assist a Salesforce customization consultant to provide a perfect solution that converts complex data into customized content much to the surprise of their customers. It just happens in a matter of seconds, that too with no aid from the third party.

What’s more, users have the luxury to include Einstein Product Recommendations to show those content to the users that are highly relevant and useful to them. So, the given tool maintains consistency of content across all channels to successfully meet the expectations of the customers.

D.    SFCC Prepares Customers to Get an Exciting Shopping Experience
Commerce Cloud has one interesting feature about which most of the users are still in dark. Exactly what is it? It is the ideal connection of physical and digital mode for laying down a pathway for a unified and wonderful customer journey. Needless to say, it offers a comprehensive picture that follows customers in their exciting journey at every step.

So, what you can say about such a revealing feature? It is ‘Endless Aisle’ functionality that enables marketers to exceed the expectations of their clients through:

- Development of mobile apps in the customized format
- Enable associates to opt for complete online purchase
- Lending associates to have complete checking of the purchasing list of customers
- Real-Time Assessment of inventory
- Easy & quick evaluation of product info
- Online addition of products in wish-list of customers

Likewise, Endless Aisle helps retailers minimize losses in sales by combining in-store and digital services together. How does it function? It cools down the angry customers by taking their orders digitally for those products that are currently unavailable. Thereafter, they provide them with two options; shipping products directly to their homes or allowing them to pick from the store. Thus, it satisfied the customers’ needs in the best possible way.

E.    Presence of Omnichannel Capabilities Simplifies E-Commerce
Today, shoppers mostly hope to get- ‘buy anywhere, fulfill anywhere' experience. To make it happen, marketers are using an omnichannel e-Commerce platform to offer to streamline connections with customers at every stage. Why is such a platform gaining supporters among numerous software companies?

It is because omnichannel platforms assist retailers to manage their inventories from every store or location and even in transit. Do you know that there is a blurring of the line between online and in-store shopping? All thanks to the Commerce Cloud! Besides, it also helps retailers to give their brand a centralized location to perform well in any market with keeping the matter of currency, language, and even nation into oblivion.

In addition, there are numerous ways omnichannel rectifies e-Commerce business with Commerce Cloud at the helm. How? Through some of these few advantages:

- Retailers can improve their efficiency by offering a consistent user experience across all platforms
- Enhance data collection for giving a more personalized experience to the customers
- Access to information streams through the integration of communication channels with data analysis technique 

Supercharge your Platform with Salesforce Commerce Cloud
So, there is a creation of a unified platform by Commerce Cloud that combines order management, offline store operations, and e-Commerce that results in the development of one SaaS solution. In this way, retailers can successfully run their business across multiple channels with the simplification of sales and operations, that too from a single platform.

Overall, the Salesforce Commerce Cloud solution offers a wide customer experience across multiple online platforms. Not only one get to access a rich set of resources such as predictive intelligence, customer services, marketing, etc., but also get access to an open and customized environment.

Moreover, Salesforce CRM consulting services will be happier to offer services of such a robust and powerful e-Commerce platform. So, the decision to select a Commerce Cloud from Salesforce will depend on the following factors: priorities, business profile, rate of personalization, and need to enhance agility in the platform. So, do you face difficulty in managing your infrastructure? Then take a smarter choice by opting for Salesforce Commerce Cloud.