No doubt you’ve heard of social proof. It’s the digital marketing take on the FOMO effect – where we want something because others do. It works for everything from a pair of shoes in an eCommerce store, to a high-ticket online course and, downloading a mobile app.
Reviews and testimonials are both forms of social proof and also the ones you probably already use. We want dig a little deeper. So, in this post, we’re asking what other types of social proof should you be using and how can they boost conversions on your mobile app landing page?
Let’s find out…
Counters
Aptly named ‘counters’ are plugins that visibly count your landing page user metrics. For example “24,650 people are already using the ConvertMe App”. You might have seen counters on big-name SaaS sites like SalesForce or an online course landing page.
They’re often accompanied by the logos of some big name customers. Counters encourage conversions because of the ‘herding effect’, which is a another way of saying that people like to follow the crowd.
We humans assume that, if other people have done something, especially in large numbers, it must be a good thing to do – or at least not a bad thing to try.
Most landing page platforms offer counter plugins and if you’re hosting your website with WordPress, you can use the platform’s native visitor counter. But remember, you’ll need to be honest about the numbers, so this is a tactic best suited to already established developers with a few users under their belts.
Press mentions
Reviews show people that others like them use and love your app. But press mentions show them enough people use and love your app which developed by mobile app agency that the big guns of the internet have noticed. One press mention from the likes of TechCrunch is worth many personal reviews.
Why? Because of credibility.
If your app is covered by a media outlet that people know and trust, they’ll believe their opinion over a quote from someone they don’t know and haven’t met, because reviews can be faked and press mentions can’t (at least not as easily).
Press mentions don’t have to be dedicated articles in prominent tech magazines. They can be passing mentions in an article on a popular blog or even a link to coverage from a podcast.
Use a tool like Mention to find press mentions and filter the results by domain rating or authority. This will give you a list of the best sites that mention your app. You don’t have to ask permission to link to these mentions from your landing page but it’s always good to try.
Customer action notifications
When you’re out looking for a restaurant, I’d wager you peer through the window of the potentials to see how many people are already inside. A room full of happy-looking diners tells you that the food and experience are likely to be good. But how can you replicate this effect online?
Until recently, there wasn’t a way to know how many people were looking at a website when you were. But now there is.
With plugins like NotificationX and WPFomify, you can set up notifications that trigger either at regular intervals or when a user completes a certain action on your site. For example, you can display:
Recent activity, e.g. downloads
Conversion count, e..g 59 downloaded [app name] today
Visitor count, e.g. 109 people are looking at [app name] right now
These plugins recreate that ‘full-room’ effect that motivates us to spend our money in a particular place.
That’s a wrap
Social proof is a powerful form of marketing that people respond to even more in the social media age. Use it to full effect on your mobile app landing page by putting these tips into action. Contact app development companies and top software development companies for app and software development,
Jodie is a Conversion Copywriter and Content Strategist working with bold B2B SaaS and tech brands. Before founding This Copy Sticks, she spent a decade selling the toughest value proposition around and raised £2 million for charities before her 25th birthday. After 10 years in fundraising, Jodie now helps tech-mad trailblazers grow their businesses
