Ranking a website through SEO is becoming more and more challenging ever since the prioritization has shifted from what a website must contain to what a customer is looking for. Earlier website makers tried to concentrate only on content and thought of making the site rich content-wise to make it one of the best attempts for SEO from the beginning. Now things have changed. Now the website makers think of what customers would look for. Depending on user searches, search pattern and such data, things have changed drastically, and many new practices got introduced into contemporary SEO methods. Here are five of them.
1. Structured and tagged data:
The volume of data being produced by consumers is ever increasing. This means to handle the enormous amount of information, and ensure the right thing is fetched with the target search term, appropriate tagging is required. Structuring and tagging of information are therefore much important. The target has shifted from ranking on the first page and number one to getting discovered by Google snippets. Now the google snippet feature has made it easy for many non-ranking sites too to get highlighted, simply because the information they are sharing answers a valuable and common query.
Rich snippets by Google as the information box or the question answer box adds great value to the information been shown and also makes the site bearing the information kind of an authority site on that topic. This automatically sends huge volumes of traffic to that site, and this helps you get great results without ranking in number one or even the first page. The target should be to get parts of your content selected by Google rich snippets. For this, you must get the content properly marked.
2. The use of Google AI:
AI is being used by Google and marketers both. Google is using it to give you the best returns for your searches. Marketers are using it for data analysis, the pattern of data usage and search results, and overall analysis which cannot be done in normal human operation pace. SEOs are using AI for getting help in understanding the market trends, understanding how competitors are performing, site performance analytics and much more. This means what was earlier investigated and done by human understanding, and analytical skills are now being performed by the AI, and this is much faster and more systematic.
In this era, what SEO can do is, they can use longer tail keywords better for advanced searching done by many users more effectively. They can also use an advanced and detailed content mapping so that consumer searches are matched better as they want to buy a product. Overall the customer's journey towards a product from searching to buying, and the underlying needs leading into it, can be better understood with the use of the Google AI insights analysis.
3. Use of chatbots:
The modern SEO approach is to deploy chatbots in a site where the consumer would need quick and compulsory interaction with the site or business. Researches reveal that customers are pretty happy with how they get their queries resolved by chatbots. Many customers are not in the mood of social or friendly interactions and want straight answers to their questions without going through a series of formal greeting messages. For them, chatbot interactions are apt. Also, it has been studied that most of the consumer queries and important problems can be solved with the help of chatbots, and 69% of consumers prefer such straight and to the point communicating style too and are comfortable with chatbots.
Many even do not realize through the conversation that they are chatting with a chatbot. This indicates, the importance of chatbots and their integration in a site's business model. That is what the modern approach in SEO is. Now SEO professionals know very well that they need to improvise on his and start adding this feature to most such sites where customers would like and need to interact. Machine-aided interaction and decision making is the next level of advancement customers are appreciating and choosing their brands accordingly.
4. The use of AI automation:
SEO professionals have always depended a lot of tools and software to do their work which relates to content curation, analytics, backlink building, and backlink watching, etc. They have always been tool based jobs. But now things have changed with more and more professionals understanding the importance of AI automation, and turning towards using it. Almost 42% of professionals in 2018 were found to be using Google AI automation for the following:
- Realize the opportunities for content creation.
- Create content that would be optimized from the beginning.
- Help in promoting the apt content to the user who is looking for it.
This shift in dependency and using of the technology is notable in the current time and indicates the high level of efficiency of the AI.
5. Business results are driven by personalizations:
Personalized content making is the next advancement and change in SEO trends. Smart professionals, like the ones in
SEO Melbourne Service, are trying to make as much personalized content as possible, where the AI automation is giving more aid when used. Every piece of content consumers get are being made in a way that they find the content engaging, intriguing, and containing what they are looking for. That is why the new style of content making depends on deep planning, where plans are crafted based on consumer behavior and search pattern etc.obtained from AI through automation.
Concluding notes
These show the shift in SEO trends you see in 2019. Things have changed immensely, and these steps are making sites more interactive, easy to optimize, and much more consumer help centric. Voice searches, mobile-based designs, AI automation, implemented content making, and chatbot features are just some important big changes. There are many more being brought forward, to make every website a smart site capable of interacting with customers and presenting personalized contents. The sooner you pick up with this pace and change your working techniques, the better you would be able to optimize your site.
